Archive: April 2017

Ask Joe: Do I spend too much time working deals?

Ask Joe: How much time should you spend ‘selling’ vs. ‘working the deal’? You’ll spend about 2 hours making most sales and the outcome depends on how you spend your time. a. Spend the first 20 minutes focused on the money and you’ll spend the better part of 2 hours negotiating price. Result: 6% Delivery […]

Ask Joe: About Those ‘Be-Backs’

“Joe, when someone leaves without buying and then comes back in, why do you suggest we demo the vehicle again, before we go inside to work the deal?” As an 8-car salesperson, when people came back, I was so pumped I’d head straight inside and get bummed when they left without buying. What happened? When […]