The Psychology of Buying

Which statement is correct? Buying is logical – and negotiation is emotional. Buying is emotional – and negotiation is logical. Fact: For 95%, buying is an emotional process. Think about it; very few people need to buy a different vehicle than the one they have now. They buy because they want a different vehicle. Price …

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Sell More – 85% Are There To Buy

You know that vehicle you really like? Do you remember the first few times you drove it? Remember how excited you were when you were talking about it with your customers? It’s time to drive all your cars again and light up your enthusiasm and excitement on each model so you can transfer your excitement …

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