Take Them on a Mental Ownership Cruise…

People don’t buy cars, boats, bikes or RVs until they’ve already taken mental ownership. Try to remember that none of us buys anything, even something as simple as a bottle of water, until we visualize ourselves using it for the purpose we want or need it for. When you’re thirsty, you think about something to …

Continue reading

How You Count Things Will Control Your Career

Amateurs count the times things they do don’t work. Why? It helps them justify not doing the things you have to do in sales to sell more, earn more and control your career in sales. “I made 5 follow up calls and nobody came back in – what a waste of time.”  “I tried staying …

Continue reading

Made More In Car Sales Than 1 Year At Previous Job

“I’ve already made more than my entire year at Verizon.”  “Before getting into car sales I worked at a Verizon store. Wow, what a difference. I started last May and in June went to the Sales Workshop and Doug Christiansen was the teacher and I train on JVTN® – and I was hooked on ‘selling’. …

Continue reading

Let’s Talk About Features…

Features don’t add value by default. Unless you sell the benefit, they just add to the price. Another common problem that goes along with knowing all of the product stats is being able to explain what they mean, and then tying it in to how each of those features relates to each customer’s specific wants …

Continue reading

The $100K+ Club…

I made $109K my next year after Joe’s class. “My ongoing training with Joe began in 2013, when I returned from his 2 day Sales Workshop. Since then I’ve also implemented JVTN® as part of my daily routine and take 4 plus chapters a week. The Workshop taught me three valuable skills; • Building Rapport, • Staying …

Continue reading

Angst Creates Objections & Costs You Sales

Angst … “A feeling of deep anxiety.” 8 out of every 10 customers you talk to today will buy. More important, 6 of the 8 specifically left home to buy a car today and from your dealership (that’s why they stopped at your dealership instead of the one next door). They came to buy, but …

Continue reading

Unsold Follow Up

For my first 5 years, my managers said ‘there’s no such thing as a be-back’…so of course, I didn’t follow up. For 5 years I didn’t even get names and numbers if they didn’t buy. Since none of us did any follow up, we didn’t get many be-backs, either, which meant our managers were correct. …

Continue reading

Preparation is 85% of Success…

Your Daily Dozen Checklist Leave your problems at the curb. Stuff happens, to everyone, but you have to leave it at the curb or you won’t sell and make money, and then everything gets worse. Do your “Good Morning” walk through the dealership. Get to work half an hour before your shift and say “hello” …

Continue reading

From 9.5 to 17 units average!

“Joe – before your workshop I was doing OK and averaging about 9.5 per month. I knew there was more, but real success was always just around the corner for me. Price had always been an issue, and in class we were taught how to turn price objections into budget concerns – and it made …

Continue reading

What’s your choice…20/60/20?

Ask Joe: “What do you see as far as sales for the rest of 2018, will it be good or bad?” In my manager’s newsletter this month, we’re talking about the 80/20 rule, which is really the 20/60/20 rule and about how it applies to almost every group of people. Between our sales and support …

Continue reading

No Change – No Gain

If you do everything in sales for the next six months exactly the same as what you did the last six months, will you probably… ○ Sell the same ○ Sell the same or less Experts everywhere are telling us… ○ We may have a record year ○ We may have a bad year ○ …

Continue reading

Getting Social…Puppy-Style

Espana, a Canine Companions for Independence (CCI) lab that the Joe Verde Group was honored to ‘name’, is in the first step of her ‘puppy training’ phase to become an assistance dog that will enhance the lives of people with disabilities, including wounded veterans… Her volunteer CCI puppy raisers sent over these pictures of Espana …

Continue reading

Back in California…

Joe Verde auto sales trainer, Eric Edwards, was in the studio shooting new content for the Joe Verde Training Network, our online training platform JVTN. Eric spent the day at Joe Verde headquarters in San Juan Capistrano, Calif., on his way to the ‘How To Sell A Car Today’ Sales Workshop in Newport Beach.

Continue reading

How To Deal With A Well-Prepared Customer?

When customers walk on the lot with a printout on their trade value from Kelley Blue Book and 2 best deal offers from a competitor, to give yourself the best chance of making a sale, should you… ❑ Escape. Introduce yourself, tell them you’re with someone, turn them to the new guy, hope he sells …

Continue reading

Want Helpful Selling Ideas Each Week?

Are you looking for a quick & easy way to boost your sales? Opt in to start receiving Joe’s weekly text messages, along with thousands of other salespeople and managers! The texts are free* and give you selling tips to put to good use on the lot right away. Text JVTEXT to 86677 or click …

Continue reading

Making Six-Figure Income from your Training at 19

“Joe, I started my career in the car business at 19 and was lucky, to start at a dealership that fully believed in the value of your training. I was taught the Joe Verde Selling process from my manager right away and because of it, as 19 year-old I was living the dream, selling 20 …

Continue reading

Making More in 4 Months Than Last Year!

In 4 months I’ve already made more than I did last year.  “In the four months after reading your books, ‘How To Sell A Car’ and ‘How To Earn $100K’, I’ve already earned more money this year than all of last year’s earnings. Before selling cars I was a counselor working with troubled teens, met …

Continue reading