A friend wanted my help to buy a car. She knew exactly what she wanted, and just wanted me to help her get a ‘deal’.
I was buried, so I gave her the secret to finding the best deal in town…
I told her to call 5 dealerships, describe what she wanted, ask them for their ‘best price’, and call me back before she went into the dealership. I wanted to make sure she was getting a good price.
She did what I said and called me back with the ‘best price’ of the 5. And guess what – it was even lower than the price a friend of mine who manages one of those stores had given me!
I asked if she had any problems and she said it was the easiest car shopping she’d ever done. Only a couple of salespeople hesitated before going to their managers, then called her back with their very best deal.
Stop losing sales … you don’t take a sales call to give out your ‘best price’ – it’s to schedule an appointment for them to come in and select the ‘best vehicle’.
It’s important because 86% don’t buy the exact vehicle they describe, and 96% shop whatever price you give them.
Get Joe Verde’s sales book, Get Everything You Want In Sales, now and put your career on the right track. Find out more about Joe Verde’s workshops and how to sell more cars, have more fun and make more money — now!