Sell A Few More Each Month – The Easy Way…

You always have a “personal assistant” with you…Here’s how to use it to help you sell more! There’s a lot of organizational stuff most salespeople aren’t very good at. The good news is your iPhone or smartphone can easily help you sell more and earn more. Here are a few ideas on how you can …

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Selling More Cars In December

The holidays and gift giving can be great closing tools to help you deliver more units this month. Put a new car, truck or whatever you sell on the showroom floor with a big red bow on it, and start talking about “Christmas presents”… NOW! People love giving presents, especially to themselves. I discovered a …

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Baby Steps…

If you’re at 8 units now, don’t worry about getting to 30 or taking giant leap in sales – just get to 9. If it takes you two months to average 9, that’s OK. If you’ll improve by just 1 unit every 2 months, you’ll average 14 units within 12 months and double your income. …

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You’ll Sell More When You Count Correctly

4 x 25 Does Not Equal 50 If your dealership requires you to track what you do and count the people you talk to each month, my bet is your total ‘ups’ hover right around 50 a month. How do I know? Because we surveyed 3,555 salespeople and asked, “Counting everyone who shows any interest …

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Take A Quick Personal Survey

A lot of people in sales do everything but what they need to do to sell more cars and earn more money. They’re happy, they love their job, they love the dealership, they love their customers and they may even put in double shifts every day. The problem is they haven’t learned to sell, and …

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How Do I Stay Motivated?

Somebody asked me a long time ago…  “How can you handle the uncertainty and the ups and downs of being on commission?” When I started selling cars my second time around, I’d learned so much more about selling, so this time I cheated. Here’s one way I did it… I’m guessing that you probably hate …

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To Sell More Take It 1 Step At A Time

You’ve heard me say ‘speed kills sales’ and that’s because fast requires skipping steps. It’s just math, how long does it take to… Step 1: Warm Up… Greet someone: 2 – 3 minutes Visit (build rapport): 3 – 5 – 10 Wander Around, General Q&A: 5 – 10 General Presentation: 5 – 10 Investigate: 5 …

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Go-to Closes For Objections…

Closing is everything that moves the sale forward. Yes, an effective greeting is closing because it moves you closer. And of course, getting that final TMO commitment is closing. When you get an objection like, “I’m not buying because…”, handling it means you’re also closing. I have close to 100 or so closes I personally …

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What A Difference…

Here are a few comments we just got about salespeople’s improvements after our sales class. What a difference… Ford salesperson – Started selling in Dec. 2017 and averaged 8 before class in June 2018. He ended at 16 in June, 17 in July and 13 out by mid-August. His down payment average went from $1,000 …

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Peer Pressure Kills Sales & Careers

It doesn’t take much more than a ‘duh’ degree to know that if you don’t do what it takes to succeed – you won’t. But so many people reading this who want to improve and know they can, don’t. Most don’t even try, because they’re afraid of the ‘resistance fighters’ or of what some of …

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Take Them on a Mental Ownership Cruise…

People don’t buy cars, boats, bikes or RVs until they’ve already taken mental ownership. Try to remember that none of us buys anything, even something as simple as a bottle of water, until we visualize ourselves using it for the purpose we want or need it for. When you’re thirsty, you think about something to …

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How You Count Things Will Control Your Career

Amateurs count the times things they do don’t work. Why? It helps them justify not doing the things you have to do in sales to sell more, earn more and control your career in sales. “I made 5 follow up calls and nobody came back in – what a waste of time.”  “I tried staying …

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Let’s Talk About Features…

Features don’t add value by default. Unless you sell the benefit, they just add to the price. Another common problem that goes along with knowing all of the product stats is being able to explain what they mean, and then tying it in to how each of those features relates to each customer’s specific wants …

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Angst Creates Objections & Costs You Sales

Angst … “A feeling of deep anxiety.” 8 out of every 10 customers you talk to today will buy. More important, 6 of the 8 specifically left home to buy a car today and from your dealership (that’s why they stopped at your dealership instead of the one next door). They came to buy, but …

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Unsold Follow Up

For my first 5 years, my managers said ‘there’s no such thing as a be-back’…so of course, I didn’t follow up. For 5 years I didn’t even get names and numbers if they didn’t buy. Since none of us did any follow up, we didn’t get many be-backs, either, which meant our managers were correct. …

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What’s your choice…20/60/20?

Ask Joe: “What do you see as far as sales for the rest of 2018, will it be good or bad?” In my manager’s newsletter this month, we’re talking about the 80/20 rule, which is really the 20/60/20 rule and about how it applies to almost every group of people. Between our sales and support …

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No Change – No Gain

If you do everything in sales for the next six months exactly the same as what you did the last six months, will you probably… ○ Sell the same ○ Sell the same or less Experts everywhere are telling us… ○ We may have a record year ○ We may have a bad year ○ …

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How To Deal With A Well-Prepared Customer?

When customers walk on the lot with a printout on their trade value from Kelley Blue Book and 2 best deal offers from a competitor, to give yourself the best chance of making a sale, should you… ❑ Escape. Introduce yourself, tell them you’re with someone, turn them to the new guy, hope he sells …

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