When every deal is a mini…

Ask Joe: “I can’t make $$$ – every deal is a mini!” If you’re getting lots of minis, it’s either because you’re only selling small units with zip for gross to begin with, or because you’re holding a price dropping auction on each vehicle you show people. Some dealers run big price ads, put a …

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How to get from the 8 Car Rut to 20…

As the 8 car guy my first 5 years, I would have immediately laughed this off and started explaining why you can’t. My response would have included the same things we hear from salespeople today who were never trained, or worse, were trained on the same sales prevention skills and techniques I learned my first …

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It’s About Options…

Selling from inventory is all about showing them options! The dictionary defines an ‘option’ as something that’s “not compulsory, it’s a choice you can make”. That’s why I keep referring to who, how, why and what. Who is this vehicle for? How will they be using it? Why are they getting it? What are their …

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Developing Your Skills

If you’re training on JVTN® or attending our sales workshops so you can sell more, let’s talk about how you can turn knowledge into skills. We retain… • 10% of what we read• 20% of what we hear• 30% of what we see• 70% of what we discuss w/others• 80% of what we experience So …

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* Urgent Notice *

People don’t buy cars, boats, bikes or RVs until they’ve already taken mental ownership. Try to remember that none of us buys anything, even something as simple as a bottle of water, until we visualize ourselves using it for the purpose we want or need it for. When you’re thirsty, you think about something to …

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Describing Features

Features don’t add value by default. Unless you sell the benefit, they just add to the price. Another common problem that goes along with knowing all of the product stats is being able to explain what they mean, and then tying it in to how each of those features relates to each customer’s specific wants …

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50 ways you can improve!

Are you ready to make the big bucks? Here are 50 ways you can improve If you’re serious about selling more, have fun and rate yourself in each area from 0% to 100%. Then start improving YOU. (Careful on the 100%, nobody’s perfect.) The BasicsFirst Impressions (% Great) ____%Your Greeting (% Great) ____%Bypassing Price On …

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Last month I sold 42 units…

“I started selling cars 4 years ago and have been at this dealership for 2 years. We started using JVTN® after I had been here six months, and it has helped the managers and salespeople change their attitudes about sales. I train every day and I’m taking the steps to get to my goal of …

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Gaining Knowledge vs. Developing Skills

I decided to play golf a few years ago, so I bought clubs and videos on everything from driving to putting. Then I watched every video on what I needed to do to become a good golfer. Quick question – how many skills did I develop watching those videos? Right – Zero. All I got …

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At 20, Ellis is Earning Over $100,000 a year!

“I’m 20, and average about $10,000 a month from JVTN® training.” “I’m only 20 years old, and started selling cars 8 months ago. I have a very strong work ethic, and I do my Joe Verde Training on JVTN® in the mornings. Last month, I sold 26 units while holding gross and my rolling average …

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Rate Yourself

To ‘Sell More’ and to stay more motivated, rate yourself so you know what you need to improve. If you use our Weekly Pocket Guide, on the guest info pages, either in ‘notes’ or in the margin rate yourself 1-10 in each of the 8 selling steps you took with that customer. Soon you’ll notice …

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Kick off your Success…

“Whether you think you can, or think you can’t, you’re right.” – Henry Ford This is a famous common sense statement from Henry Ford, and it’s so true: How we think always affects what we do, and how well we do it. From what I didn’t learn about selling at my first dealership, I not …

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They Won’t ‘Trade’

Sure, most salespeople say they want to sell more and earn more, but it’s the ‘trades’ they aren’t willing to make… • They won’t trade bad habits like skipping demos to follow the steps to the sale 100% of the time to sell more. • They’d rather spend half an hour doing nothing, than spend …

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Skip A Step – Lose A Sale

There are no secret closes that will make up for skipping steps in the selling process. If you don’t investigate to find out exactly how they’ll be using the vehicle so you can personalize a targeted presentation just for them, you can’t possibly build enough value to get them to pay the extra money it …

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Rate ‘You’ On ‘Price’

How much of your time with a customer focuses on price? 1. a. On the lot…Do you pre-qualify, asking what they want to pay, want for their trade, down & monthly payment and then determine whether you think they could buy? b. Or do you find out what they want to buy, who it’s for, …

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When You Learn More – You’ll Earn More

If your goal is to become one of those 20, 30 or 40 car SP, we are hands down your very best source – period. How do we help people turn pro? Because we teach skills & processes, like how to deal with price, which is about the biggest reason you lose sales and income. …

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Negotiation

Preparation is everything in sales, so you want to start every opportunity with the end in mind, because the negotiation is where you bring it all together and get the final agreement to buy. The more shortcuts you take, the less likely you are to end up with a delivery. What do you want to …

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