How To Deal With A Well-Prepared Customer?

When customers walk on the lot with a printout on their trade value from Kelley Blue Book and 2 best deal offers from a competitor, to give yourself the best chance of making a sale, should you… ❑ Escape. Introduce yourself, tell them you’re with someone, turn them to the new guy, hope he sells …

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Our 31st NADA Convention

NADA had another great annual convention in Las Vegas this year. We certainly go there to sell ‘stuff’, but after 31 conventions and tens of thousands of people through our classes and even more online, it’s more like an annual ‘reunion’ with ‘hugs’ from people who’ve been successful with our training – and it just …

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What’s Your Most Critical Selling Tool?

The telephone is the single most important tool you have in sales to help you sell more today and in the future. Sell Today … Use it correctly on incoming sales calls and unsold follow up to put more people on the lot today – asking for you. Sell Tomorrow … Use the phone today …

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Get Joe’s New Book for Dealers & Managers – FREE!

Check out this video on Joe Verde’s New Book for dealers and managers, “Growth – High Achievers vs Amateurs” from its launch at the NADA Show 2018! Order your FREE today at www.JoeVerde.com/Growth…and let Joe Verde show you how to make minor improvements that will generate more gross profit this year!

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Success is a Journey, not a Destination

The most important thing to remember about success is that it’s not just a bull’s-eye you aim for one time. Success is a constantly forward moving target, and that’s why having daily, monthly, yearly and lifetime goals are critical. The old adage, you either have what it takes or you don’t, just isn’t true and …

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Buying Is Emotional – Negotiation Is Logical

That’s why you can’t talk price until you’ve sold the vehicle. As soon as the conversation moves to money, they go from excitement to logic. Closing and the negotiation itself are logic-based by default. But the smart salesperson will also keep the emotions flowing throughout both of those processes. When you do, you’ll close more …

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Sell More When The Main Thing Stays The Main Thing

Isn’t it great when you’re on a roll and having that great day, great week or great month? When you’re ‘on’, doesn’t everything you do or say just seem to come out right? What makes that happen? When you’re selling cars, making money and talking to prospects all day, your mind slips into automatic and …

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Success Is Made In The Details

Like the fine print in big ads, salespeople never understand the big bucks in sales are in the finer details. They learn about their product, they develop basic skills, win the walk around contest, they’re nice, and they like cars and love talking to people. They’re doing their best, but they reach a certain level …

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Habits Can Be Difficult To Break

The dictionary says a habit is a pattern of action that has become so automatic that it’s difficult to break. I hope you noticed the dictionary said a habit is difficult to break. It didn’t say it was impossible to break. Everything we do repeatedly will normally become a habit. Prospecting is a good habit; …

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Slow Down & You’ll Sell More

Of course you want to get the sale done quick – and of course, so does your customer. But remember, if they don’t see the value, they don’t buy and… Value doesn’t come fast and value doesn’t come cheap! There are two quick ways to destroy a sale or make it way tougher than it …

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Help Them Buy!

Buying is an emotional process and often an ‘impulse’. That’s why your enthusiasm is critical from the greeting throughout your selling and closing process. You can help build their emotions even more in your presentation, but only if you know their emotional hot buttons which you find in a thorough rapport and investigation process. Then …

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Make the Rest of December Count!

Most salespeople already know what to do to sell more, but sometimes just a reminder is all you need to make it happen. So let’s hit a few biggees you can easily focus on to make this December your best month ever. Is this for a special occasion? Everybody loves presents. So ask, “Is this …

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Get Ready For 2018

Customer Retention Is The Secret To Continuous Growth  The average 9 unit salesperson… earns under $40,000, works long hours, 23-26 days per month, talks on the phone to a few people each day, makes an appointment now & then – and now & then some show, doesn’t usually talk to any service customers each day, …

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The Generation Gap…

What’s most important to…Baby Boomers, Gen X & Millennials? There’s a lot of commotion about the differences between these age groups. If you really listen to them though, they’re really almost the same when it comes to actually buying the vehicle. The biggest difference between these groups is understanding how they shop for a car, …

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Your Support Group May Be Holding You Back

Unfortunately, more than half of the people reading this are stuck… Because they weren’t paying attention to what was happening, they’re… stuck with an average attitude, stuck with poor work habits in sales, stuck with skills that don’t work, and all of that means they’re stuck at average or below in sales and income. Why? …

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Expand Your Used Vehicle Inventory

If you had 2 or 3 times as many units on the used car lot as customers ask for, could you sell more every month? You actually do have that many or more, but instead of expanding your inventory, salespeople actually shrink the options your customers have. What do I mean? Isn’t this how most …

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Really…?

I got an email from someone who justified not using what I cover. Why? He counted the times I used the word most. (I also get grief about using run-on sentences, and now and then I get a hit on my grammar – go figure.) I use ‘most’ so often because most means more than …

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5 Steps To More Success

Keep it simple – here’s how to keep you enthusiastic and positive about your career in sales… #1 – Continually improve your skills. How? Make the decision to learn more about selling every day through JVTN®, in our workshops, with my books, these articles, or on our blog. #2 – Set clear goals. You need …

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