* Urgent Notice *

People don’t buy cars, boats, bikes or RVs until they’ve already taken mental ownership. Try to remember that none of us buys anything, even something as simple as a bottle of water, until we visualize ourselves using it for the purpose we want or need it for. When you’re thirsty, you think about something to …

Continue reading

50 ways you can improve!

Are you ready to make the big bucks? Here are 50 ways you can improve If you’re serious about selling more, have fun and rate yourself in each area from 0% to 100%. Then start improving YOU. (Careful on the 100%, nobody’s perfect.) The BasicsFirst Impressions (% Great) ____%Your Greeting (% Great) ____%Bypassing Price On …

Continue reading

Rate ‘You’ On ‘Price’

How much of your time with a customer focuses on price? 1. a. On the lot…Do you pre-qualify, asking what they want to pay, want for their trade, down & monthly payment and then determine whether you think they could buy? b. Or do you find out what they want to buy, who it’s for, …

Continue reading

Winning Attitudes

Albert Einstein did terrible at arithmetic, Winston Churchill got lousy grades in English, and both ended up being two of the greatest men in history. And I saw a pic of Jeff Bezos the other day when he started Amazon in his apartment. Now he’s worth $135,000,000,000 (135 billion dollars). Persistence eliminates resistance! Whether you’re …

Continue reading

2019 Is Here…What will you do different?

It’s a brand New Year and that means it’s time to get out of your rut and sell more! How long have you been selling the same number of units and earning about what you earned last year? If you’re like most salespeople who’ve been selling for a while – the answer is probably close …

Continue reading

Another Dozen Skills You Need To Earn $100,000+

Learning how to sell with the Basics is critical, but here is a list of the other skills you need if your goal is to earn $100,000+ every year. Just check what you want to improve. Keep The Sale On Track If you don’t control the process, good luck, you’ll need it. Control isn’t negative, …

Continue reading

To Sell More Take It 1 Step At A Time

You’ve heard me say ‘speed kills sales’ and that’s because fast requires skipping steps. It’s just math, how long does it take to… Step 1: Warm Up… Greet someone: 2 – 3 minutes Visit (build rapport): 3 – 5 – 10 Wander Around, General Q&A: 5 – 10 General Presentation: 5 – 10 Investigate: 5 …

Continue reading

Go-to Closes For Objections…

Closing is everything that moves the sale forward. Yes, an effective greeting is closing because it moves you closer. And of course, getting that final TMO commitment is closing. When you get an objection like, “I’m not buying because…”, handling it means you’re also closing. I have close to 100 or so closes I personally …

Continue reading

Buying Is Emotional – Negotiation Is Logical

That’s why you can’t talk price until you’ve sold the vehicle. As soon as the conversation moves to money, they go from excitement to logic. Closing and the negotiation itself are logic-based by default. But the smart salesperson will also keep the emotions flowing throughout both of those processes. When you do, you’ll close more …

Continue reading

Success Is Made In The Details

Like the fine print in big ads, salespeople never understand the big bucks in sales are in the finer details. They learn about their product, they develop basic skills, win the walk around contest, they’re nice, and they like cars and love talking to people. They’re doing their best, but they reach a certain level …

Continue reading

Habits Can Be Difficult To Break

The dictionary says a habit is a pattern of action that has become so automatic that it’s difficult to break. I hope you noticed the dictionary said a habit is difficult to break. It didn’t say it was impossible to break. Everything we do repeatedly will normally become a habit. Prospecting is a good habit; …

Continue reading

Make the Rest of December Count!

Most salespeople already know what to do to sell more, but sometimes just a reminder is all you need to make it happen. So let’s hit a few biggees you can easily focus on to make this December your best month ever. Is this for a special occasion? Everybody loves presents. So ask, “Is this …

Continue reading

Expand Your Used Vehicle Inventory

If you had 2 or 3 times as many units on the used car lot as customers ask for, could you sell more every month? You actually do have that many or more, but instead of expanding your inventory, salespeople actually shrink the options your customers have. What do I mean? Isn’t this how most …

Continue reading

Avoid Handing Out Your Dismissal Slip…

“I’ll think it over and get back to you,” is one of the easiest objections to bypass and handle. Instead of dropping the price or handing them your dismissal slip (business card) try this instead: “Bob, help me out for a second before you leave … this seems like the perfect vehicle for you guys, …

Continue reading

Balance Your Enthusiasm…

Control your enthusiasm and you’ll control your career in sales. Selling is a combination of enthusiasm (attitude), skills, work habits, choice of customers and product knowledge. Enthusiasm is primarily determined by your success, your peers, and your job satisfaction. Success in selling is directly connected to… Your Skills … Knowing how to quickly build rapport, …

Continue reading

Apply What You Learn In Class…

“If I could go back 20 years to apply what I learned in Joe’s class…” “I have been in car sales over 20 years and if I could go back 20 years with what I learned at Joe Verde’s ‘How To Sell A Car Today’ Workshop, I would be retired now with more money than …

Continue reading

Huge Tip

Huge tip on practicing that helped me a lot… You know you need practice to get better, right? In real life, the best practice is with a customer because it’s ‘real’. Find a sparring partner… The very best customer to practice on is someone you’re absolutely convinced can’t or won’t buy anything from you, no …

Continue reading

Ask Joe: Fear, Angst & Discomfort

Why do you even need to close if everyone came to buy?…” FEAR – ANGST – DISCOMFORT Buying a car is something most people only do every few years, and they know they can never figure out which is the real, best thing for them to do. Recently, I bought two vehicles and traded in …

Continue reading