Ask Joe: About Those ‘Be-Backs’

“Joe, when someone leaves without buying and then comes back in, why do you suggest we demo the vehicle again, before we go inside to work the deal?” As an 8-car salesperson, when people came back, I was so pumped I’d head straight inside and get bummed when they left without buying. What happened? When …

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First Impressions Matter – Good or Bad

Customers make 1st impressions of everything, including your cars. If it’s a bad 1st impression, does that make it… ❑ Easier to close the sale –OR– ❑ Tougher to close the sale? Why tougher? Because when you show a vehicle that isn’t clean, won’t start, or runs out of gas on the demo, you create …

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Apply What You Learn In Class…

“If I could go back 20 years to apply what I learned in Joe’s class…” “I have been in car sales over 20 years and if I could go back 20 years with what I learned at Joe Verde’s ‘How To Sell A Car Today’ Workshop, I would be retired now with more money than …

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Lazy People ‘Work Harder’ Than Pros

My first five years, I had to work bell to bell every day just to sell 8 units. Then one day I realized I wasn’t an 8 car guy, I was a 4-car guy working two shifts every day and most of my days off. Working double shifts now and then and coming in on …

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Huge Tip

Huge tip on practicing that helped me a lot… You know you need practice to get better, right? In real life, the best practice is with a customer because it’s ‘real’. Find a sparring partner… The very best customer to practice on is someone you’re absolutely convinced can’t or won’t buy anything from you, no …

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Your Next $1,000,000

I know salespeople who’ve been selling cars 20 years, and are still just waiting until something better comes along. They haven’t made a commitment or learned enough about selling to start earning big bucks. What a waste of 20 years. A Million Dollar Decision In my book, “Goal Setting for Salespeople”, I remind everyone that …

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Commission Jumps from $250 to $625

From 7 units to 20 … and from $250 in commission to $625!” “I‘ve been in the car business 8 months. Prior to attending the Joe Verde Closing & Negotiation workshop, I had a steady 9 car average and was making about $250 per unit commission. The JVTN® online training really gave me a firm foundation to …

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Ask Joe: Fear, Angst & Discomfort

Why do you even need to close if everyone came to buy?…” FEAR – ANGST – DISCOMFORT Buying a car is something most people only do every few years, and they know they can never figure out which is the real, best thing for them to do. Recently, I bought two vehicles and traded in …

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Quick Tip: Get Social!

You need to let people know who you are, what you do and where you work – and using social media is a great way to help you do that. Whether you send emails to your customer base, tweets to your fans, or you direct people to your page on Facebook or LinkedIn profile, do …

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Book + Newsletter + Workshop = Success!

“From 8 to 13 with your book and newsletter, and then to 22.5 after your workshop.” “Joe, thank you for your newsletter, your books and your ‘How To Sell a Car Today’ workshop. I was an 8 car a month guy for the first 3 years of my sales career and then discovered your book, ‘Earn …

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Imagine a different future and bigger paycheck

If you want to sell & earn more, imagine what you could learn in our 3 sales classes! There’s so much to learn about “selling” that we have 3 completely different 2-Day Workshops: ‘How To Sell A Car’ … on core selling skills and the sales process to double your average production now ‘Advanced Closing …

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And the winner is…ATTITUDE

Every book on selling or success begins with the importance of having a great attitude. The catch is that there are a lot of people with a great attitude who still fail more often than not. The key is understanding that more success isn’t just about having a great attitude. Consistently achieving more success – …

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Detailing Cars to $100K in Sales

“From detailing cars to $100,000 in sales.” “I started at my dealership 18 years ago and worked as a detailer for 10 years.  I saw the potential in earnings in sales, but I was plain scared to try a commission based job.  I wanted to be a better provider for my family though, so I …

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Play The Odds

After a purchase, have you ever been unable to talk to, or get the salesperson to return your calls? Isn’t it more frustrating when you have a question or problem and need a response now? Join the club. That’s exactly how your customers feel, too. Every call from them is just as important to them. …

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Take Time To THINK!

One of the most difficult things for most people to do is to sit down and think. It’s a lost art because we have so many distractions. In fact, we get more input in a week than our great grandparents got in their whole lifetime. We have TV, the Internet, radio, baseball, football, politics, the …

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“What Can I Earn?”

You’ll earn what you’re worth. I said that the other day and a guy said, “That’s a cop-out answer.” Not really, if you’re working on commission, or even if you’re on a salary of some kind, there’s always that volume or gross bonus. Whether you’re in management, sales, service, BDC or any other department; when …

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