The Psychology of Buying

Which statement is correct? Buying is logical – and negotiation is emotional. Buying is emotional – and negotiation is logical. Fact: For 95%, buying is an emotional process. Think about it; very few people need to buy a different vehicle than the one they have now. They buy because they want a different vehicle. Price …

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Sell More – 85% Are There To Buy

You know that vehicle you really like? Do you remember the first few times you drove it? Remember how excited you were when you were talking about it with your customers? It’s time to drive all your cars again and light up your enthusiasm and excitement on each model so you can transfer your excitement …

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Ask Joe: About Those ‘Be-Backs’

“Joe, when someone leaves without buying and then comes back in, why do you suggest we demo the vehicle again, before we go inside to work the deal?” As an 8-car salesperson, when people came back, I was so pumped I’d head straight inside and get bummed when they left without buying. What happened? When …

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Common Mistakes That Cost You Sales

Mistakes in sports cost you goals, points and eventually the game. Mistakes in sales cost you units, bonuses and commission each month. In sports, when you recognize you’re doing something wrong, or that you could be doing better, the obvious solution is to practice, practice and practice some more. The more you practice, the better …

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First Impressions Matter – Good or Bad

Customers make 1st impressions of everything, including your cars. If it’s a bad 1st impression, does that make it… ❑ Easier to close the sale –OR– ❑ Tougher to close the sale? Why tougher? Because when you show a vehicle that isn’t clean, won’t start, or runs out of gas on the demo, you create …

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‘Core 4 Selling’ Led The Way To More Sales

“JVTN® is my foundation…My new average is 21 units per month!” “I have been in the car business just 5 months and I am so thankful to my dealership for having JVTN® training to provide me with a firm foundation to build upon. I started training on Joe Verde Training Network® Day 1 with Joe …

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Ditch The Fear…

Somebody asked me a long time ago, “Aren’t you afraid you won’t make enough in commission some months?” My answer, “No way – not ever!” Why? Because it’s just math! If you average $7,500 per month from doing (x) # of activities, with (x) skills, and spend (x) time doing it, as long as you …

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Apply What You Learn In Class…

“If I could go back 20 years to apply what I learned in Joe’s class…” “I have been in car sales over 20 years and if I could go back 20 years with what I learned at Joe Verde’s ‘How To Sell A Car Today’ Workshop, I would be retired now with more money than …

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The Santa Guarantee…

You’re down to the wire, and if you want to go out with a bang, just do the things 20-30 car guys do: • Look, Act, Sound and Think like a pro in sales this month! • Leave problems and everything other than selling at the curb, and just go to work to sell a …

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My Average Gross on the Front End is $3,000…

“I was in construction before I started at my dealership 3 years ago…” “My dealership is very pro training, and very pro Joe Verde. They send us to classes and we have JVTN® to keep learning more every day. I compare what I learn in Joe’s classes and online to having a set of blueprints …

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Huge Tip

Huge tip on practicing that helped me a lot… You know you need practice to get better, right? In real life, the best practice is with a customer because it’s ‘real’. Find a sparring partner… The very best customer to practice on is someone you’re absolutely convinced can’t or won’t buy anything from you, no …

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Your Next $1,000,000

I know salespeople who’ve been selling cars 20 years, and are still just waiting until something better comes along. They haven’t made a commitment or learned enough about selling to start earning big bucks. What a waste of 20 years. A Million Dollar Decision In my book, “Goal Setting for Salespeople”, I remind everyone that …

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A Simple Plan To Sell More This Month

Want to make 4 more sales this month? If so, and if you’re willing to follow this simple plan, you can easily pick up an extra sale each week. Make a plan every day. That’s it – it’s just that easy to sell more. Before you go to bed, take the time to make a …

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Commission Jumps from $250 to $625

From 7 units to 20 … and from $250 in commission to $625!” “I‘ve been in the car business 8 months. Prior to attending the Joe Verde Closing & Negotiation workshop, I had a steady 9 car average and was making about $250 per unit commission. The JVTN® online training really gave me a firm foundation to …

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Ask Joe: How can I make $15,000 more this year?

Joe, I want to increase my income by $15,000 this year. What’s my best plan and where do I focus?” You didn’t say how many units you sell now or how you’re doing, so let’s assume you meant $15k more in the next 7 months. The math is always first: $15,000 ÷ 7 months, means …

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Units Nearly Triple, Commission More Than Doubles…

“From 7 units to 20 … and from $250 in commission to $625!” “I‘ve been in the car business 8 months. Prior to attending the Joe Verde Closing & Negotiation workshop, I had a steady 9 car average and was making about $250 per unit commission. The JVTN® online training really gave me a firm foundation to …

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