They Won’t ‘Trade’

Sure, most salespeople say they want to sell more and earn more, but it’s the ‘trades’ they aren’t willing to make… • They won’t trade bad habits like skipping demos to follow the steps to the sale 100% of the time to sell more. • They’d rather spend half an hour doing nothing, than spend …

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Skip A Step – Lose A Sale

There are no secret closes that will make up for skipping steps in the selling process. If you don’t investigate to find out exactly how they’ll be using the vehicle so you can personalize a targeted presentation just for them, you can’t possibly build enough value to get them to pay the extra money it …

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Down Payments Jumped

“After your Closing & Negotiation Workshop, our down payments went from $500 to $2,000 per deal.” “One of the things we started doing after attending your Closing and Negotiation workshop, was working on presenting the numbers, and asking for 30% down regardless of the price of the vehicle. Our down payments went from an average of $500 per …

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Rate ‘You’ On ‘Price’

How much of your time with a customer focuses on price? 1. a. On the lot…Do you pre-qualify, asking what they want to pay, want for their trade, down & monthly payment and then determine whether you think they could buy? b. Or do you find out what they want to buy, who it’s for, …

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Choose Your Pain

I’d be the first to admit that becoming more successful involves change and to most people, change seems painful. I don’t know if you’ve heard it, but this statement below was one of the most important ‘truisms’ I learned… There are 2 kinds of pain in life, Discipline or Regret. If your roof leaks, you’ll …

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How Important Is Price?

Ask Joe: “Should we focus on what people want & need a vehicle for or on what they have to pay?” Of course, in the car business, price comes up with every customer – it has to because they have to pay for the vehicle. When it’s handled correctly though, price is actually one of …

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New Year Means Get Out Of Your Rut

How long have you been selling the same number of units and earning about what you earned last year? If you’re like most salespeople who’ve been selling for a while – the answer is probably close to this… Last year, I sold just a few more or just a few less than I usually sell. …

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Fear

False Expectations Appearing Real Think of some of the awful things you thought would happen if you said or did what you were afraid to do. In real life, didn’t you laugh it off after nothing bad happened? When you’re too nervous to try to close the sale because they might say ‘no’, you end …

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Be careful who you listen to this year…

Every day, you hear something that could affect your success in sales today and long term. Unfortunately, a lot of what most people hear is negative information that can hurt your career instead of helping you become more successful. Why? Easy, just circle the bullets below about who’s sharing their ideas with you on your …

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Selling More Cars In December

The holidays and gift giving can be great closing tools to help you deliver more units this month. Put a new car, truck or whatever you sell on the showroom floor with a big red bow on it, and start talking about “Christmas presents”… NOW! People love giving presents, especially to themselves. I discovered a …

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Baby Steps…

If you’re at 8 units now, don’t worry about getting to 30 or taking giant leap in sales – just get to 9. If it takes you two months to average 9, that’s OK. If you’ll improve by just 1 unit every 2 months, you’ll average 14 units within 12 months and double your income. …

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You’ll Sell More When You Count Correctly

4 x 25 Does Not Equal 50 If your dealership requires you to track what you do and count the people you talk to each month, my bet is your total ‘ups’ hover right around 50 a month. How do I know? Because we surveyed 3,555 salespeople and asked, “Counting everyone who shows any interest …

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How Do I Stay Motivated?

Somebody asked me a long time ago…  “How can you handle the uncertainty and the ups and downs of being on commission?” When I started selling cars my second time around, I’d learned so much more about selling, so this time I cheated. Here’s one way I did it… I’m guessing that you probably hate …

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Go-to Closes For Objections…

Closing is everything that moves the sale forward. Yes, an effective greeting is closing because it moves you closer. And of course, getting that final TMO commitment is closing. When you get an objection like, “I’m not buying because…”, handling it means you’re also closing. I have close to 100 or so closes I personally …

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What A Difference…

Here are a few comments we just got about salespeople’s improvements after our sales class. What a difference… Ford salesperson – Started selling in Dec. 2017 and averaged 8 before class in June 2018. He ended at 16 in June, 17 in July and 13 out by mid-August. His down payment average went from $1,000 …

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How You Count Things Will Control Your Career

Amateurs count the times things they do don’t work. Why? It helps them justify not doing the things you have to do in sales to sell more, earn more and control your career in sales. “I made 5 follow up calls and nobody came back in – what a waste of time.”  “I tried staying …

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Unsold Follow Up

For my first 5 years, my managers said ‘there’s no such thing as a be-back’…so of course, I didn’t follow up. For 5 years I didn’t even get names and numbers if they didn’t buy. Since none of us did any follow up, we didn’t get many be-backs, either, which meant our managers were correct. …

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