Selling More Cars In December

The holidays and gift giving can be great closing tools to help you deliver more units this month. Put a new car, truck or whatever you sell on the showroom floor with a big red bow on it, and start talking about “Christmas presents”… NOW! People love giving presents, especially to themselves. I discovered a …

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Baby Steps…

If you’re at 8 units now, don’t worry about getting to 30 or taking giant leap in sales – just get to 9. If it takes you two months to average 9, that’s OK. If you’ll improve by just 1 unit every 2 months, you’ll average 14 units within 12 months and double your income. …

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You’ll Sell More When You Count Correctly

4 x 25 Does Not Equal 50 If your dealership requires you to track what you do and count the people you talk to each month, my bet is your total ‘ups’ hover right around 50 a month. How do I know? Because we surveyed 3,555 salespeople and asked, “Counting everyone who shows any interest …

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How Do I Stay Motivated?

Somebody asked me a long time ago…  “How can you handle the uncertainty and the ups and downs of being on commission?” When I started selling cars my second time around, I’d learned so much more about selling, so this time I cheated. Here’s one way I did it… I’m guessing that you probably hate …

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Go-to Closes For Objections…

Closing is everything that moves the sale forward. Yes, an effective greeting is closing because it moves you closer. And of course, getting that final TMO commitment is closing. When you get an objection like, “I’m not buying because…”, handling it means you’re also closing. I have close to 100 or so closes I personally …

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What A Difference…

Here are a few comments we just got about salespeople’s improvements after our sales class. What a difference… Ford salesperson – Started selling in Dec. 2017 and averaged 8 before class in June 2018. He ended at 16 in June, 17 in July and 13 out by mid-August. His down payment average went from $1,000 …

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How You Count Things Will Control Your Career

Amateurs count the times things they do don’t work. Why? It helps them justify not doing the things you have to do in sales to sell more, earn more and control your career in sales. “I made 5 follow up calls and nobody came back in – what a waste of time.”  “I tried staying …

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Unsold Follow Up

For my first 5 years, my managers said ‘there’s no such thing as a be-back’…so of course, I didn’t follow up. For 5 years I didn’t even get names and numbers if they didn’t buy. Since none of us did any follow up, we didn’t get many be-backs, either, which meant our managers were correct. …

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What’s your choice…20/60/20?

Ask Joe: “What do you see as far as sales for the rest of 2018, will it be good or bad?” In my manager’s newsletter this month, we’re talking about the 80/20 rule, which is really the 20/60/20 rule and about how it applies to almost every group of people. Between our sales and support …

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No Change – No Gain

If you do everything in sales for the next six months exactly the same as what you did the last six months, will you probably… ○ Sell the same ○ Sell the same or less Experts everywhere are telling us… ○ We may have a record year ○ We may have a bad year ○ …

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What’s Your Most Critical Selling Tool?

The telephone is the single most important tool you have in sales to help you sell more today and in the future. Sell Today … Use it correctly on incoming sales calls and unsold follow up to put more people on the lot today – asking for you. Sell Tomorrow … Use the phone today …

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Get Joe’s New Book for Dealers & Managers – FREE!

Check out this video on Joe Verde’s New Book for dealers and managers, “Growth – High Achievers vs Amateurs” from its launch at the NADA Show 2018! Order your FREE today at www.JoeVerde.com/Growth…and let Joe Verde show you how to make minor improvements that will generate more gross profit this year!

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Success is a Journey, not a Destination

The most important thing to remember about success is that it’s not just a bull’s-eye you aim for one time. Success is a constantly forward moving target, and that’s why having daily, monthly, yearly and lifetime goals are critical. The old adage, you either have what it takes or you don’t, just isn’t true and …

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Buying Is Emotional – Negotiation Is Logical

That’s why you can’t talk price until you’ve sold the vehicle. As soon as the conversation moves to money, they go from excitement to logic. Closing and the negotiation itself are logic-based by default. But the smart salesperson will also keep the emotions flowing throughout both of those processes. When you do, you’ll close more …

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Success Is Made In The Details

Like the fine print in big ads, salespeople never understand the big bucks in sales are in the finer details. They learn about their product, they develop basic skills, win the walk around contest, they’re nice, and they like cars and love talking to people. They’re doing their best, but they reach a certain level …

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Habits Can Be Difficult To Break

The dictionary says a habit is a pattern of action that has become so automatic that it’s difficult to break. I hope you noticed the dictionary said a habit is difficult to break. It didn’t say it was impossible to break. Everything we do repeatedly will normally become a habit. Prospecting is a good habit; …

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Slow Down & You’ll Sell More

Of course you want to get the sale done quick – and of course, so does your customer. But remember, if they don’t see the value, they don’t buy and… Value doesn’t come fast and value doesn’t come cheap! There are two quick ways to destroy a sale or make it way tougher than it …

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