Sean Gardner To Speak At VIADA Dealer Day

Joe Verde Sales & Management Training Inc., announced their senior automotive trainer, Sean Gardner, will be a featured presenter at the University of Virginia in Charlottesville for the Virginia Independent Auto Dealers Association (VIADA) Dealer Day, on Tuesday, April 28, 2015. Gardner’s session, “Sales Training – Not Just for New Car Dealerships,” will provide attendees …

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Make It About Them

I read a survey about what customers look for most when they buy a new vehicle. Some of the key points in the survey… • An arrogant or pushy salesperson is not appreciated. (Wow, who knew!) • They’d prefer to talk to a salesperson who was polite and friendly (aka: built rapport), who knew their …

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Ask Joe

“As a manager, can I be friends with my salespeople?” Being friendly is different than being friends, and this is one of the toughest decisions you face. It helps to answer these questions: Were you hired to run the business as efficiently as possible, or build a group of people you love hanging out with? …

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