The Psychology of Buying

Which statement is correct? Buying is logical – and negotiation is emotional. Buying is emotional – and negotiation is logical. Fact: For 95%, buying is an emotional process. Think about it; very few people need to buy a different vehicle than the one they have now. They buy because they want a different vehicle. Price …

Continue reading

Sell More – 85% Are There To Buy

You know that vehicle you really like? Do you remember the first few times you drove it? Remember how excited you were when you were talking about it with your customers? It’s time to drive all your cars again and light up your enthusiasm and excitement on each model so you can transfer your excitement …

Continue reading

Ask Joe: Do I spend too much time working deals?

Ask Joe: How much time should you spend ‘selling’ vs. ‘working the deal’? You’ll spend about 2 hours making most sales and the outcome depends on how you spend your time. a. Spend the first 20 minutes focused on the money and you’ll spend the better part of 2 hours negotiating price. Result: 6% Delivery …

Continue reading

Ask Joe: About Those ‘Be-Backs’

“Joe, when someone leaves without buying and then comes back in, why do you suggest we demo the vehicle again, before we go inside to work the deal?” As an 8-car salesperson, when people came back, I was so pumped I’d head straight inside and get bummed when they left without buying. What happened? When …

Continue reading

Common Mistakes That Cost You Sales

Mistakes in sports cost you goals, points and eventually the game. Mistakes in sales cost you units, bonuses and commission each month. In sports, when you recognize you’re doing something wrong, or that you could be doing better, the obvious solution is to practice, practice and practice some more. The more you practice, the better …

Continue reading

First Impressions Matter – Good or Bad

Customers make 1st impressions of everything, including your cars. If it’s a bad 1st impression, does that make it… ❑ Easier to close the sale –OR– ❑ Tougher to close the sale? Why tougher? Because when you show a vehicle that isn’t clean, won’t start, or runs out of gas on the demo, you create …

Continue reading

‘Core 4 Selling’ Led The Way To More Sales

“JVTN® is my foundation…My new average is 21 units per month!” “I have been in the car business just 5 months and I am so thankful to my dealership for having JVTN® training to provide me with a firm foundation to build upon. I started training on Joe Verde Training Network® Day 1 with Joe …

Continue reading

Ditch The Fear…

Somebody asked me a long time ago, “Aren’t you afraid you won’t make enough in commission some months?” My answer, “No way – not ever!” Why? Because it’s just math! If you average $7,500 per month from doing (x) # of activities, with (x) skills, and spend (x) time doing it, as long as you …

Continue reading

Lazy People ‘Work Harder’ Than Pros

My first five years, I had to work bell to bell every day just to sell 8 units. Then one day I realized I wasn’t an 8 car guy, I was a 4-car guy working two shifts every day and most of my days off. Working double shifts now and then and coming in on …

Continue reading

JV Trainer Sean Gardner Will Speak At NADA

Joe Verde Sales & Management Training, Inc., (JVSMT) today announced that their trainer, Sean Gardner, has been selected to present a workshop, “Turn Millennial Price Shoppers into Loyal Customers,” at the annual NADA Convention in New Orleans, LA, January 26-29. Commenting on his workshop, Gardner stated, “There are 80 million-plus millennials in the U.S. They’re …

Continue reading

The Santa Guarantee…

You’re down to the wire, and if you want to go out with a bang, just do the things 20-30 car guys do: • Look, Act, Sound and Think like a pro in sales this month! • Leave problems and everything other than selling at the curb, and just go to work to sell a …

Continue reading

My Average Gross on the Front End is $3,000…

“I was in construction before I started at my dealership 3 years ago…” “My dealership is very pro training, and very pro Joe Verde. They send us to classes and we have JVTN® to keep learning more every day. I compare what I learn in Joe’s classes and online to having a set of blueprints …

Continue reading

Words Will Make or Break the Sale

“Your first few seconds and your first few words will usually make or break the sale.” How can a sale that usually takes a couple hours be so affected by the first 20 seconds? That’s easy, a lot of critical things happen very quickly when you meet someone. The first few seconds… The prospect’s first …

Continue reading

Developing Confidence Is A Step By Step Process

The best way to overcome fear, is to develop your skills, which will mean more sales, which in turn will give you more confidence. 1. Develop more skills. I was afraid of price and of closing, too, until I developed my skills. Now I realize ‘No’ isn’t important – ‘Yes’ is what you’re looking for, …

Continue reading

Huge Tip

Huge tip on practicing that helped me a lot… You know you need practice to get better, right? In real life, the best practice is with a customer because it’s ‘real’. Find a sparring partner… The very best customer to practice on is someone you’re absolutely convinced can’t or won’t buy anything from you, no …

Continue reading

Your Next $1,000,000

I know salespeople who’ve been selling cars 20 years, and are still just waiting until something better comes along. They haven’t made a commitment or learned enough about selling to start earning big bucks. What a waste of 20 years. A Million Dollar Decision In my book, “Goal Setting for Salespeople”, I remind everyone that …

Continue reading

The Skills To Your Success

You Need ‘Selling Skills’ To Sell And Then You Need ‘Success Skills’ To Succeed… SUCCESS SKILLS: Control your continued growth No matter what profession you’re in, success skills are your foundational skills – the skills that drive your success. Whether you’re selling, acting, farming, or playing golf for a living – you have to keep …

Continue reading