Choose Your Pain
I’d be the first to admit that becoming more successful involves change and to most people, change seems painful.
I don’t know if you’ve heard it, but this statement below was one of the most important ‘truisms’ I learned…
There are 2 kinds of pain in life, Discipline or Regret.
If your roof leaks, you’ll either fix it right the first time, or you’ll have to fix it all over again. If you’re skipping steps of the sale, the painful result of that is either a lost sale entirely, or another ‘mini’ (not the BMW mini).
Our minds are always trying to help us justify doing the wrong things; “I don’t have time to fix this right,” or “I’m not sure they’re ready to buy,” to justify skipping those selling steps.
If you listen closely though, your mind is also trying to nudge you to do what you should be doing.
Another point to ponder:
If you don’t have time to do it right, when will you find the time to do it over?
The problem with selling is that there are no do-overs. To sell more…
Just slow down. Give all 8 steps of the sale your best shot and you’ll sell more cars & make more money.