Skip A Step – Lose A Sale
There are no secret closes that will make up for skipping steps in the selling process.
If you don’t investigate to find out exactly how they’ll be using the vehicle so you can personalize a targeted presentation just for them, you can’t possibly build enough value to get them to pay the extra money it takes.
If you skip the demo, you’re down to a super low price deal to try to make up for it – and that not only doesn’t usually work, but whenever you drop the price a lot – you just signaled that you’ll come down even more.
Contact us at (800) 445-6217 for more information on the selling process.