“What are the tricks to selling more?”
Lots of people say they’re just shopping, and in real life, that’s true. But based on buyer facts, they’re shopping all right, but not just for a car. 71% said they’re shopping mostly for a salesperson they feel comfortable with, just like you and I do, when we buy expensive things. Have you ever gone …
Dealing with the Added Mark Up
Ask Joe: “How do I deal with the added mark up when a customer complains about it?” It sounds like chip shortages will continue to disrupt vehicle production this year. As long as dealers have a shortage, almost all new vehicle prices will be way above value. Limited new vehicles also creates demand and over …
It’s 90 + 6 … Not 20 + 1
“Things are different now Joe. We either have what they want or we don’t & they can either afford it or they can’t. What difference does ‘selling’ make?” Wouldn’t it be great if ‘different’ means we actually could prequalify people real quick, take shortcuts and still sell more! Too many salespeople hold their breath, hope …
How Can I Sell More?
This is another frequent question we get, and it’s the easiest one to answer. You’ll see workers and waiters in almost every job. A lot of people get paid the same, whether they work or wait. Not so for salespeople, though. You’re in a profession that pays for one thing, and one thing only … …
What do you do with prospects calling from out of state?
1. First rule: Assume they’re calling you, because they want to buy a vehicle. 2. Then there are 8 steps to selling. Quick Recap of 8 steps to a “Sale” 1. Greet & get some rapport working for you. 2. Investigate to find who, what, when, how & why. 3. Help them select the perfect …
One of the Most Common Questions We’re Having…
Let’s talk about the questions we’re getting now… “Joe, why do you keep talking about your 8 steps to the sale when we have almost no inventory to sell? In real life, we either have the car they want or we don’t, and they either buy it or they don’t.” ————— I love it when …
in CCI, dealership, Joe Verde, NADA
CCI Auction Brings In $108,700
Joe Verde at the booth with volunteers and clients of CCI during the NADA Show. In case you missed the news from the recent NADA Show in Las Vegas…Joe Verde continued his ongoing support for Canine Companions (CCI) and it’s Wounded Veterans Initiative at the auction sponsored by BackLot Cars (formerly ADESA) during the show. …
Body Language Basics
Being able to ‘read’ what people mean, not what they say, is critical. So is projecting your own body language they’ll be reading. That’s why it’s so important to master your skills and the 8 steps so you can give your full attention to the customer. When you’re winging it, you can’t pay attention, because …
PRICE or VALUE
You can’t do double-speak in sales. You either build value or get stuck on price. You have to learn to separate the transaction (paying for it) from the value of owning it. Transactions should take place inside, after you have a commitment to purchase. When I say don’t talk ‘price’ on the lot, I’m always …
Go With The Flow
Almost everyone will ask you a price question right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask you ‘what can I buy this for?’ ‘Why’ doesn’t matter – what matters is: if you let the conversation focus on price instead of …
Your dislikes…
Which do you dislike more? Learning more so you can earn more this year? -OR- Earning less this year? Yep — You get to choose. #1 is a strain on your brain. #2 is a strain on your paycheck. ### Learn to set goals in sales is so important…Download this ebook by Joe Verde, the …
Learn To Negotiate
I would never try to summarize ‘negotiation’ in here, it’s way too big. That’s why we have advanced courses on closing and setting up more successful negotiations on JVTN®. Big Tip: The key to a successful negotiation depends on what you did on the lot – not what you do in your office. To Set …
Develop More Skills & Improve Your Process
When I was stuck at selling about 8 a month, I was real cocky about defending myself when it came to why I didn’t sell more. I was convinced that with my years of experience, I was good at selling, and if I had a bad month, it wasn’t my fault. When I started learning …
No Rushing & No Shortcuts
Making or missing a sale takes the same amount of time, about 90 minutes. The result depends on what you do in those 90 minutes. If you spend 80% of your time on the lot following each of my 8 steps and focus on a targeted demo & presentation on the closest to perfect vehicle …
Stop Wasting Your Day Waiting For An ‘Up’
A lot of salespeople spend most of their day just waiting and hoping. They hope for traffic, hope they’ll get an ‘up’, hope that person is serious, hope there’s a unit in stock they’ll want to buy, and hope they can and will take it home today. WOW! That’s just way too much ‘hope’ to …
Mileage Matters Again
Here in California, premium is almost $5 a gallon, up from $3.99 not long ago and I have to buy about 40 gallons a month. Diesel went up $1, too. My truck holds 36 gallons + 70 more in the auxilary tank for equipment, so I also buy another 200 gallons of diesel a month. …
Your Words Matter
Buying things, especially something expensive like a vehicle that people don’t really need to buy, is an emotional process. That means the words you say either move them forward to purchase, slow things down, or turn them off completely. Example: The customer is looking at an SUV to pull their Airstream… How many times have …
Unsold Prospects
Happens every day: You spent time, didn’t make the sale and they left. You know the stats: 78% (8 of 10) came to buy, and that doesn’t change, just because they left. That means your hottest prospect for a quick & easy sale just drove away. Averages: 33% (3 out of 9) come back with …
