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Go With The Flow

Almost everyone will ask a price ques­tion right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask, “What can I buy this for?” The ‘why’ doesn’t matter – what matters is that if you allow the conversation to start off about price …

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“Lucky for me…”

“Lucky for me that we started training on JVTN®.” “I had been in Service for 17 years and I loved working with the people, loved the product and the dealership but my dealer kept telling me I’d be great in sales, so 3 years ago I finally made the change. Lucky for me after averaging …

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Avoiding Distractions…

While we’re talking peer pressure, when I started selling cars again, I had a clear daily routine I followed to sell more. I’d get there half an hour early, then walk the front line and back lot to see what came in or moved around since I’d left. I walked through service, the customer lounge …

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Gross is Up!

Dealers are telling us ‘gross is up’. Why? They say it’s because people don’t want to shop several dealerships with the COVID outbreak to buy a car, so they’ll pay more. But customers always felt that way and most of them would have paid more. The difference is, most salespeople don’t follow the basics, they …

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Get Involved In Your Own Career!

Congrats To Jackson & Team! “We doubled our units and our gross is incredible!” “I was taught your process when I first got into the car business and now we take training chapters on JVTN® together every day. We discuss the subject, we practice, and salespeople follow your 8-step process 100%, bypass price and are …

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Emotions Drive Most Purchases

Customers buy a different car or truck because they want to, not because they need to. The more excited they are when they’re on the lot, the more likely they are to buy. (Think about it – when people are cautious, aren’t we all less likely to buy?) Their positive emotions come from the sights, …

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When You Can’t Change “What Is” You Have To Let Go Of “What Was”

And that’s the problem some people are having… When it comes to adapting and adjusting, some can, and some can’t. Because we talk to so many dealerships every day, we hear both, ‘I can’ & ‘I can’t’ – even in the same markets, with the same issues. Even with the pandemic shutdowns, safety and sanitation …

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Career Makes Good After Stint In Army

Congrats To Joe Baucco… “After I got out of the Army, I was looking for a new adventure where the sky was the limit. As I was going through your training, I realized I was following in your footsteps from the military into sales, and was very lucky to start at a great dealership that …

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Clear Goals = Fast Recovery

To get through this ‘stuff’ the most critical activity now is to have clear goals and plans to get you back on top. A positive statement: “I’m going to get through this” isn’t a goal, just a statement with nothing to back it up. Unrealistic goals like, “I’m going to work hard and make 10 …

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Who’s on the lot?

Joe Verde trainer, Sean Gardner, has another great sales training tip for the automotive industry… Check out this quick tip and don’t forget – they’re all buyers NOW! ##### Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a free soft …

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“I sold 45+ cars in April (2020)”

Congratulations Seamus! “I wanted to touch base and let you know after one year of working in the industry, and from going to the Joe Verde sales workshop, I have had another record breaking month! With the proper mindset and just focusing on work and not the world around me falling apart, in April I …

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How do I stay motivated?

How do I keep my head on straight right now? In my newsletter for auto Dealers and Managers this month, I reminded them that this month that now is the time to… Dig your way ‘up’ and ‘out’ of this, instead of ‘down’ and ‘deeper’ into it. The question focuses on the critical part of …

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How bad is business now?

How bad is business for most dealerships? There is no general answer to that right now. Seems like most of the US and Canada were in a lockdown and most dealerships couldn’t open for sales, and many may be slowly reopening over the next month. During this time, I’d hope that most of those were …

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