Entries Published On July, 2020
Emotions Drive Most Purchases
Customers buy a different car or truck because they want to, not because they need to. The more excited they are when they’re on the lot, the more likely they are to buy. (Think about it – when people are cautious, aren’t we all less likely to buy?) Their positive emotions come from the sights, …
When You Can’t Change “What Is” You Have To Let Go Of “What Was”
And that’s the problem some people are having… When it comes to adapting and adjusting, some can, and some can’t. Because we talk to so many dealerships every day, we hear both, ‘I can’ & ‘I can’t’ – even in the same markets, with the same issues. Even with the pandemic shutdowns, safety and sanitation …
Career Makes Good After Stint In Army
Congrats To Joe Baucco… “After I got out of the Army, I was looking for a new adventure where the sky was the limit. As I was going through your training, I realized I was following in your footsteps from the military into sales, and was very lucky to start at a great dealership that …
