Entries Published On December, 2022
Certified & Used
If you start your sale on a used car with, “What were you looking for?”, they’ll say, “An XYZ for around $X0,000.” If you don’t have it or they don’t like it, it’s “Ok, I’ll check back.” To sell more, instead of focusing on price first, find who it’s for, how they’ll use it and …
Put On Your Very Best Happy Face
It’s the holidays, so greet them with a smile – be positive. And remember it’s just as important every day the rest of the year, too. Smile – Or Get A Different Job! When people have to spend $30,000 to $50,000 for a car, their fear is making a bad decision. No customer wants to …
Only Santa Drives A Sled
Most people have a trade-in, so I want to remind you to never knock a person’s trade. They trade them in because they don’t like them or because they have issues, or they just want a new car. But if you start knocking it, they’ll start defending it! We all want too much for our …
