2023 Changes: What do you see? What have you done?

2023 is here…I’m pretty sure everyone reading this has seen change in the last few months, and more is coming.

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• You Have More Inventory
• Competitors Have More Inventory
• BIG Mark Ups Are Going, Going, Going…
• You Have More Price Competition
• Your “Sellers” Market Ended

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It’s safe to say even more changes are on the horizon this year, and will affect your sales, for either good or bad.

The massive advantage of having the only vehicle in town a customer wanted is gone, and just showing the vehicle won’t cut it. Now to maintain your units and income, you have to ‘sell’ your products!

Most of what you need to do is common sense…

Q: Should you wait around for a walk-in, saying, “Boy, I hope we get some traffic,” or should you…

• Use your down time to contact every unsold customer in your CRM to get them back in.
• Contact every web or phone lead you texted with or talked to.
• Work the service drive while people are waiting for their ride, to ask our 5 referral questions.
• Contact 5 or 10 previous customers to visit, and find the next buyer in their family.
• Take a chapter on JVTN® to keep you focused.
• Or listen to my “Go To Work To Work” audio while you wait.

Easy sales like in the last few years may disappear, but your opportunity to make more money than almost anyone still stands, and you can get back on track right away.

The Best News: Most of your competition will just keep taking shortcuts, complain about everything, and will send you customers every day.

So when you get that next customer, just follow my 8 steps every time & you’ll have a great year!

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Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a soft cover book.