Go With The Flow

Almost every customer will ask a price question right away. Why? Maybe it’s just habit, maybe they don’t know what else to ask, or maybe they just want to know, “What can I buy this for?” The ‘why’ doesn’t matter – what does matter is that if you allow the conversation to start off on …

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Buyer Stats

These buyer stats really never change! 99% of customers want to drive, before they buy. Yep, just like you and me, we don’t buy TVs without seeing the picture first, or cars without driving them. 90%+ of customers did their research online. I planned to replace one of my vehicles, and of course – I …

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Started with zero experience…

“Joe, how many units can someone realistically sell in today’s market?” When I got out of the Army, I started selling cars with zero experience. My first 5 years as an 8 car guy, I never met and rarely heard of anyone selling more than 12 or 15. If we did hear about someone selling …

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