About Double Shifts

A math question…

If you work both shifts every day and sell 10 cars a month, does that mean you’re a 10-car guy or a 5-car guy working two shifts?

Working double shifts now and then to hit a bonus or finish off a great month is one thing. But working double shifts every day just to earn a living, is totally different. 

My first five years, I was that 8-car guy I talk about and I worked bell to bell every day. That is, until I realized I was just a 4-car guy working two jobs. I also realized that I had taken the “lazy man’s way” to selling 8 units a month.

Double shifts = lazy?

I chose to work bell to bell. I had to, because I didn’t actually do much work to prospect or sell more on either shift.

Those first 5 years, I pre-qualified everybody, didn’t do enough demos, focused everything on price and couldn’t close a door with a spring on it, much less a sale – I didn’t follow up or prospect and screwed around most of the day, waiting for my dealer to get me more customers.

We all try to find the easy way most of the time. It just took me five years to realize the easy way in sales is actually taking the time to learn how to sell and to come to work to work – every day.

When I did – I made more $ in 7 months than my first 5 years. The best part: I only had to work one shift to do it!

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Sell more cars with Joe Verde’s latest book, “Earn Over $100,000 Selling Cars – Every Year.” Go to www.joeverde.com to get a free PDF or order a free soft cover copy book.