Ask Joe

“How does having my own customer base protect me in a down market?”
That’s a great question with a very logical answer.
No matter what the 6-car guy says, people really don’t like to shop. They’d much rather deal with a reliable salesperson they like and trust when they buy their next vehicle. In a good or bad market, when you build your Master List of prospects, you’re building a list of people who will come see you first, when it’s time for their next vehicle.

A solid customer base is filled with great prospects today, because…

• One of them wrecked their vehicle yesterday and needs a car now.

• One of their sons or daughters just got their license, and good market or bad market, they’re getting that first new or used car.

• Somebody’s lease is expiring tomorrow, too.

• And some of them are just ready to trade.

And all of these people will want to see you first, if you’ll just take the time to develop your “customer retention” skills and if you’ll learn to master how to follow up by mail (and e-mail) and by phone. (See Series 3 & Series 4 on DVD or JVTN®.)

Sell more cars with Joe Verde’s new book, “Earn Over $100,000 Selling Cars – Every Year.” Go to www.joeverde.com to get a free PDF or order a free soft cover book.