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Boost Your Net Profit & Your Paycheck With Joe’s Newest Book: Top 7 Profit Sources

Joe Verde Sales & Management Training, Inc., announced that Joe Verde has written and released a brand new book for auto dealers: “Top 7 Revenue & Profit Sources in Your Dealership.” Verde has helped dealerships across North America for decades and has authored 7 other books, of which to date, more than 472,000 copies have been sold and distributed. His latest book offers 7 solutions to help auto dealerships double their net profit.

The book has been tailored in a large format so that managers and salespeople can use it as an educational-style workbook; fill in their own numbers and immediately spot trends and areas that need improvement. It also includes real-life success stories from dealers, managers and salespeople, to help inspire readers to their next level of success.

According to Verde, there are 7 revenue sources in a dealership that always generate good gross that sends up to 60 percent to net profit. Focusing on these sources is critical as where, and how, a dealership makes its next sale has so much impact. In fact, Verde says that the dealership could deliver 4 or 5 more of the leads it buys, but still not earn as much net profit as selling one more unit from any of the 7 areas he covers in his new book.

Verde stated, “Does Selling More Equal More Net Profit? Maybe – maybe not. So many dealers and managers work very hard to sell more units to increase their net profit and are disappointed when the financial statement shows only a small improvement, or no improvement at all. If that’s you, and your goal is to improve your net profit, take a look at these Top 7 Revenue & Profit Sources. You can sell more units, with higher gross PVR, that translate into higher net profit. My goal is to show you where to focus, and how to double your net profit without spending any extra money on marketing, advertising or additional staff.”

Joe Verde, President of Joe Verde Sales and Management Training, Inc., (JVSMT) has been the recognized leader in automotive dealer, management and sales training for 30 years. Verde believes his training should accomplish one goal; get results for each client. That’s why the company and its training is known in the car business as the ‘go to source’ for immediate sales results and long-term growth. JVSMT works with over half of the largest dealer groups and Top 500 dealers, and with thousands of other dealerships across North America.

Verde and his team of professional trainers have over 60 years of combined experience teaching Joe Verde sales and management skills and processes. They’ve spoken to more than 150 dealer 20 groups, ADAs, and at many other industry events, including 25 NADA annual conventions. They also hold hundreds of Joe Verde Sales and Sales Management Workshops each year. Verde’s training is exclusive to the automotive industry. It provides common-sense solutions to every challenge that salespeople, managers and their dealerships face today in selling more vehicles, earning more profit, and retaining their customers for life.

When Verde pioneered online sales training in 2005 with, it was an instant success. As a complete training source, JVTN® gives its dealership customers 24/7 access to all of its courses. And because JVTN® courses mirror the live training workshops, this allows dealers to continue their training after they attend classes. From Verde’s ‘Core 4 Fast Start’ for every dealership, to the dozens of continuing education courses online, JVTN® has proven to be the most valuable in-house sales training resource in the automotive industry today.

Verde has successfully ‘been there, done that’ in every area he teaches, and regularly releases new books to help auto dealers get the results they are looking for. According to Verde, one of the key principles on which he bases his latest book is that there is $2,905,988 in Net Profit potential every year in a 100 unit dealership, just from the floor traffic they get now.

“It can easily be accomplished without spending any more money on Advertising, Lead Generation or by adding a BDC, Social Media Guru, or separate Internet Department. Are you willing to be open-minded and work through some easy examples, to see how you can double your own net profit by focusing on 7 areas you can completely control? What if it took you less effort and cost less per month than writing and running a few ineffective ads, or trying to buy enough low-profit leads to hit the mother lode? You don’t need more floor traffic to double your net profit!” Verde said.

To download a free copy of “Top 7 Revenue & Profit Sources in Your Dealership,” or to order a free paperback version click here. To learn about Joe Verde workshops and training products, or to request a free copy of or any of Verde’s books, visit:, or call (800) 445-6217.

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