Bypass Price, Color & Equipment Objections

Read this next paragraph slowly…

As soon as you allow a conversation to get bogged down in price, trade value or even color or equipment
before you build value, it slowly kills your chances of making that sale.

Sell on your feet.
Talk price on your seat.

When you say, ‘I can save you a lot’, you not only open the flood gates, you just said…

“This truck was never worth that much, so let’s start here and work our way down.”

As soon as you drop the price, you’ve just killed value!

As soon as you talk price before you close and head inside to write them up, all of those great things you
talked about get pushed to the side.

‘Price’ is a course by itself. It’s a much bigger topic than I can squeeze in here. Like I said, I can’t cover everything – if you have JVTN®, my book or have been to sales class, review price, selling & closing.

When to talk price? After you’ve sold the value of owning the vehicle, have a dozen minor commitments and are inside ready to wrap it up.

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Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a soft cover book.