How bad is business now?

How bad is business for most dealerships? There is no general answer to that right now. Seems like most of the US and Canada were in a lockdown and most dealerships couldn’t open for sales, and many may be slowly reopening over the next month. During this time, I’d hope that most of those were …

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Open For Business…

ARE YOU READY?Of course you’re ready to get back to work, the real question is…ARE YOU PREPARED? ————— In my monthly newsletters, I’ve talked about how important it is to be prepared as states allow more people to get out of the house and back to work. Everybody is taking a hit and nobody expects …

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Congratulations, Brandon!

“Even with the pandemic, I sold 22 units and was #1 in March after your sales workshop.” “I’ve been in the car business 2 years, and was already doing good averaging about 15 cars a month when the opportunity came up to attend your sales workshop. I knew what I would learn at your class …

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It’s Your Career – How far will you take it?

There is a ton of opportunity to grow for 2 reasons… 1. Experts say to expect 17’ish million units again this year, people got tax cuts, companies got breaks and can keep more employed or raise their pay. 2. 80% of the salespeople down the street are below average. That means your competition isn’t very …

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Making $100,000 and Going Strong…

“I earn over $100,000 and train on JVTN® almost every day.” “I’ve been in the car business for 30 years and I have had access to JVTN® (Joe Verde online training) for the last 7 years at my dealership. Joe’s training and constant training on JVTN® is a religion at our dealership because no matter …

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Is it goal setting – or is it magic?

Goal setting is the best kept secret in the world and it’s the closest thing there is to real magic. It’s simple, and it’s powerful. You figure out what you want, then write a very detailed plan on how you’ll get it, and then presto – if you just follow your plan, 94% of the …

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Stop Killing Your Sales

Stop bringing up down payment, payments, trades and price to select a vehicle – it’s killing your sales volume and your income. I was headed to a class and sat next to a woman on the flight. We started talking about cars and she told me she had just gotten a new one. I asked …

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Goals Control Success

If you read my blog, you’ve probably remember me talking about how to grow from the bottom up. It’s really a very simple and logical process. Just keep improving your lowest months. That makes sense, but what about your highest months? More good news: by eliminating your bad months, you’ll also sell more on the …

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Asking Questions…

Ask Joe: Why is asking questions so important? Because “Telling Isn’t Selling”Pros don’t tell their way to a sale, they ask their way to the sale. Everything in ‘selling a product’, depends on you asking the right questions. You need the right questions to… • turn an incoming call or lead into an appointment, • …

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Secrets to Success…

Ask Joe: “I want to make $100,000 every year – where do I start?” We get this question a lot in class and through our ‘Ask Joe’ emails. That’s why I wrote these 3 books… • “How To Sell A Car” • “Earn Over $100,000 Every Year Selling Cars”• “Goal Setting For Salespeople” ‘Sell’ is …

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How much do you make per hour?

Why learn more? Why does it matter? How much do you make per hour in sales? If you assume a 45 hour week x 50 weeks… $ 50,000 per year = $ 22 per hour$100,000 per year = $ 44 per hour$200,000 per year = $ 89 per hour$300,000 per year = $133 per hour$400,000 …

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What Works Best for a Walkaround…?

Ask Joe: Why should a 6-Point Walkaround be a ‘Targeted’ 2 or 3-Point Walkaround instead? I was a judge at a walkaround contest held by the manufacturer. The best product sales experts from every region were there. They came on stage with the vehicles they’d present and the crowds roared (OK, no roar, but they …

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Getting a Bigger Paycheck

Great Job Nik! “From 8.5 to 22 and my biggest paycheck ever after your class!” “I was averaging 8.5 a month for the last year – and then I attended your ‘How To Sell More Cars’ 2 day class. Now I understand what you mean about working smarter, not harder. Your 8 step sales process …

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How To Work Fewer Hours And Sell More…

Who Could Pass This Up? So many people say, “Joe, if I did everything you talk about, I’d never have any time off with my family.” I’ve never said work longer. In fact, when you do what we teach, you’ll spend less time at work, earn more money, and have more quality time with your …

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Will You Sell More?

The ‘choice’ most salespeople ignore. Success, and more success, is dependent on a person’s motivation, desire, determination, and the self-discipline they apply to make it happen. (And SHAC of course.) In my first 5 years, 95% of us were stuck at 8 – 12 units, but there’s always someone you hear about who sells more. …

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When every deal is a mini…

Ask Joe: “I can’t make $$$ – every deal is a mini!” If you’re getting lots of minis, it’s either because you’re only selling small units with zip for gross to begin with, or because you’re holding a price dropping auction on each vehicle you show people. Some dealers run big price ads, put a …

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How to get from the 8 Car Rut to 20…

As the 8 car guy my first 5 years, I would have immediately laughed this off and started explaining why you can’t. My response would have included the same things we hear from salespeople today who were never trained, or worse, were trained on the same sales prevention skills and techniques I learned my first …

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It’s About Options…

Selling from inventory is all about showing them options! The dictionary defines an ‘option’ as something that’s “not compulsory, it’s a choice you can make”. That’s why I keep referring to who, how, why and what. Who is this vehicle for? How will they be using it? Why are they getting it? What are their …

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