Category Archive For "ask joe"
How To Lose Most Sales Within The First 5 Minutes…
What not to say… “How can I help you?” (Just looking.) “Anything in particular?” (Not really, we just want to look at a 150.) “We have a sale going; we can save you $2,500 on most models.” (Like I said, just looking.) [SP opens door] “Any questions? (They have a 6 cylinder or Hybrid,don’t they?) …
You need a plan…
Let’s lay out a plan for you to make 2026 your best year ever… I want to stress how important it is to follow the steps to a sale to double your sales — just like the thousands of people who submit testimonials that I post on the blog every month. It’s a new year, …
Big Gift Under The Tree…
Learn to use the spirit of Christmas and gift giving as a closing tool to help you deliver more units this month. Put a new car, truck or whatever you sell on the showroom floor with a big red bow on it, and start talking about “Christmas presents”… NOW! People love giving presents, especially to …
Going … Going … Almost Gone!
2025 ain’t over ‘til it’s over … and you still have time to pull yourself out of a slump, or finish a good year with a bang and make this a great year. Let’s talk about how to find and use some of the advantages the holiday season offers you, that most salespeople miss. Selling …
Only Santa Drives A Sled
Most people have a trade-in, so I want to remind you to never knock a person’s trade. They trade them in because they don’t like them or because they have issues, or they just want a new car. But if you start knocking it, they’ll start defending it! We all want too much for our …
Features don’t add value by default…
Let’s talk about Features… Unless you sell the benefit, they just add to the price. Another common problem that goes along with knowing all of the product stats is being able to explain what they mean, and then tying it in to how each of those features relates to each customer’s specific wants and needs. …
The Power Of Suggestion…
I saw a hypnotist one time, who within minutes had a woman with her feet on one chair and her head and neck on the other, stiff as a board. That was cool, so I went to a bookstore to learn more and bought… “Hypnosis & Behavior Modification” Not to hypnotize people, I was just …
How important is a proper greeting?
Your first few minutes with a customer are more important than the next couple hours. From the time they pull in on the lot, the clock is ticking. And you have less than 5 minutes to make them feel comfortable with you! You’re making your first impressions of who they are, and they’re sizing you …
How can I average a delivery a day?
Whether it takes a few months, the rest of ‘25, or all of ‘26, set a goal to average a delivery a day. “Joe, that’s just unrealistic, too!” Here again, I agree – because if all you do is keep doing what you’re doing, you’ll just keep getting what you’re getting, or less. Until you …
The 5 Big Ones
Why do customers seem so cautious or hard-headed about spending 20+% of their take home pay on the payment? That’s easy, and here are the 5 questions and answers every customer has to feel confident about before they’ll buy. Every customer looking for a new or used vehicle, will have several ‘preconditions’ that must be …
Sell What You Can See, Not What You Can Order
Have you ever had someone ask for a “white 2-door” you don’t have? Sure, we all have. Say this if you want to almost guarantee you’ll lose a sale today: “No, but I can get you one.” Your goal is to sell something now, and you have nothing to lose by following this process instead: …
Build Your Customer Base
I know that becoming productive all day is a huge change from just waiting for the next call, or the next customer on the lot. But if you’re with customers 3 or 4 hours a day and sell a dozen cars, if you fill in the other 3 or 4 hours, you can sell another …
Quick Thoughts On Becoming A High Achiever
If you’ll learn more, you can average at least one sale a day. “Joe, that’s just unrealistic!” I agree, it is … until you develop your skills and follow the process. Then you can double your sales. Opportunity reminders… • The average family will purchase over 30 vehicles lifetime.• 30% have a family member who …
Avoid bad days!
If you depend on floor traffic, what happens if the weather or business goes south this month? Exactly. If you rely on floor traffic, you better take some classes now on how to stretch a paycheck, because you’ll need to, if you aren’t going to create your own traffic. To make money in sales, you …
Close More Sales
Closing more sales, with higher gross, to happier customers who don’t fight you over price, is easy if you follow my steps to build a sale, one step & one question at a time. Most salespeople get almost no education in sales, and only learn from their peers. And if you ask any 8-car guy …
Change is Tough!
Of course, I wanted to sell more and earn more my first five years, but I wasn’t willing to change. Instead, I justified why I shouldn’t have to, or explained why ‘those’ changes wouldn’t work for me. I wanted to believe that because I was working hard, I must already be doing everything possible. Most …
Can you make $1 million selling cars?
Heck yeah – I know a ton of people who’ve made over a million bucks selling cars and you will, too, if you sell cars long enough. The real question should be: “How long will it take me to earn $1,000,000 selling cars?” That answer is easy, because it’s just a math problem based on …
Your Daily Dozen ‘To Do’ List To Sell More Cars
Follow these rules of selling and success daily, and watch your sales and income skyrocket! Tip: Write this question on a card, carry it with you, and read it often… “Am I doing the most productive thing possible right now?” If you follow my directions, selling cars is an easy $100K a year job. ### …
