Category Archive For "ask joe"
Overcoming Objections Is Part Of Closing The Sale
If you do everything right, when you close, they’re relieved. Having said that, most people are afraid of making a bad decision, so they toss a ‘No’, or ‘Not sure’, ‘Need to think it over / Talk about it / Sleep on it / Thought we’d get more for our car / Payments are higher …
Follow The Basics & Double Your Sales!
Fact: The real average closing ratio / delivery with a purely walk-in prospect is only 10% to 12%. When salespeople improve to sell 20+ units, they deliver closer to 50% by mastering questions and building their repeat customer base. Some superstars still sell a lot to walk-ins and follow the Basics every time. Mo’ just …
If you were in a play, would you practice your lines?
Sure. You wouldn’t want to embarrass yourself in front of strangers. The next person on your lot is more important than a stranger at a play, and in 2 hours you can earn $300-$500+ if you practice what you’re supposed to be saying and doing during those 2 hours. If you’re on JVTN®, there are …
Bypass Price, Color & Equipment Objections
Read this next paragraph slowly… As soon as you allow a conversation to get bogged down in price, trade value or even color or equipmentbefore you build value, it slowly kills your chances of making that sale. Sell on your feet.Talk price on your seat. When you say, ‘I can save you a lot’, you …
Your Most Important Skill
When you talk about the skills you need to grow in sales, whether you’re selling an average number of units right now (8-10) or selling 20; doubling your sales is right around the corner. And mastering questions can take you from 10 to 20 within 2 or 3 months. Questioning Skills You can love selling, …
Think Like An Attorney In Court
Think of buyers as jurors… Without your ‘discovery’, you can’t convince them that this is the right vehicle for them to take home now. If you can’t ask questions to find their wants, needs and hot buttons, you can’t give a good presentation or demo, because you won’t know what to cover to make it …
Critical Tip: Slow Down!
All of the people who’ve had dramatic increases in their unit sales and income from our training – whether they moved from 10 to 20, 12 to 38 to 50, or who deliver 75+ units per month or the salesperson, Clark I’ve referred to who was making $400K+ per year – had one thing in …
Focus on Yesterday to Sell More Today!
Success lies ahead, but you have to know your past to improve. And let’s be clear on one thing; working double shifts will not improve and stabilize your average. If you pay attention, when you do double shifts and sell 4 more that month, you’ll notice the next month you drop down about 4, because …
Your Future Is At Stake
Every salesperson struggles with the future, that is, until they realize they control their future in sales. Every industry that sells products people buy again, has two sources; new & repeat customers. For your dealership, generating new traffic is the most expensive part of the selling process, and new traffic is your toughest sale. A …
Slowwwww Down
Stop just scanning what I cover in this blog. Read articles again and take notes on how you can improve. Remember the 20/60/20 rule! From what I’m seeing in 2025, the top 20% are more focused than ever to develop more skills and…they will eat your lunch & your paycheck, too, month after month if …
How Are Sales Across The Country?
A great question… I just attended the National Auto Dealers Association (NADA) convention in January. It was my 38th with a booth and for 38 years, the answers are the same… Half think it’ll be a great year, the rest are waiting for the sky to fall. Back in 2020 and 2021, COVID killed so …
Climbing a mountain or riding a roller coaster?
Are you climbing the mountain or riding the ‘up & down’ roller coaster in sales? One of the most common questions, and one of the most common “Yeah buts” I get – are about growth. “I try, and always end up the same each year.” The biggest problem is that salespeople confuse ‘trying to grow’ …
How will you treat your next prospect?
A. Do you assume everyone is a buyer, and head out with a smile on your face and a spring in your step, as you ‘welcome’ them to your dealership? B. Or do you kinda stand back, watch them for a minute or two to see what they’re looking at, while you decide whether you …
Your Opportunity Clocks…It’s always your choice
We surveyed 3,355 salespeople about their sales and workday. They averaged 8 to 10 sales a month, and were only working 2 to 3 hours of their shift. Waiting for the next walk-in isn’t working … it’s just wasting your opportunity to earn more money. So, when you’re ready to improve, tell your manager you …
How do I plan my day to be more productive?
This is one of the most important questions I get – because having a productive day, especially in sales, is a combination of lots of stuff… An effective day in sales ‘to grow’ is made up of critical activities… PLANNING IS BIG! Please understand I can hit the highlights here, but there’s no room to …
How To Lose 3 Sales At A Time
I was having my BMW serviced for the first time, and while I waited, started talking to another customer. I assumed he’d bought there, and asked him about service. He said service was great. When I asked if he bought his car there, he said – “No, the price was higher than I thought it …
Build your own Prospect Gold Mine
Happens every day: You spent time, didn’t make the sale and they left. You know the stats: 78% (8 of 10) came to buy, and that doesn’t change, just because they left. That means your hottest prospect for a quick & easy sale just drove away. Averages: 33% (3 out of 9) who leave will …
Small Paycheck Or Big Paycheck?
After 50+ years of selling and training, I know most salespeople don’t realize how lucky they are to work for a dealer who provides them with training on how to sell more, because 80% do not offer training. Unfortunately, too many salespeople in our industry are taught less about selling than fast food workers are …
