Category Archive For "ask joe"
How Are Sales Across The Country?
A great question… I just attended the National Auto Dealers Association (NADA) convention in January. It was my 38th with a booth and for 38 years, the answers are the same… Half think it’ll be a great year, the rest are waiting for the sky to fall. Back in 2020 and 2021, COVID killed so …
Climbing a mountain or riding a roller coaster?
Are you climbing the mountain or riding the ‘up & down’ roller coaster in sales? One of the most common questions, and one of the most common “Yeah buts” I get – are about growth. “I try, and always end up the same each year.” The biggest problem is that salespeople confuse ‘trying to grow’ …
How will you treat your next prospect?
A. Do you assume everyone is a buyer, and head out with a smile on your face and a spring in your step, as you ‘welcome’ them to your dealership? B. Or do you kinda stand back, watch them for a minute or two to see what they’re looking at, while you decide whether you …
Your Opportunity Clocks…It’s always your choice
We surveyed 3,355 salespeople about their sales and workday. They averaged 8 to 10 sales a month, and were only working 2 to 3 hours of their shift. Waiting for the next walk-in isn’t working … it’s just wasting your opportunity to earn more money. So, when you’re ready to improve, tell your manager you …
How do I plan my day to be more productive?
This is one of the most important questions I get – because having a productive day, especially in sales, is a combination of lots of stuff… An effective day in sales ‘to grow’ is made up of critical activities… PLANNING IS BIG! Please understand I can hit the highlights here, but there’s no room to …
How To Lose 3 Sales At A Time
I was having my BMW serviced for the first time, and while I waited, started talking to another customer. I assumed he’d bought there, and asked him about service. He said service was great. When I asked if he bought his car there, he said – “No, the price was higher than I thought it …
Build your own Prospect Gold Mine
Happens every day: You spent time, didn’t make the sale and they left. You know the stats: 78% (8 of 10) came to buy, and that doesn’t change, just because they left. That means your hottest prospect for a quick & easy sale just drove away. Averages: 33% (3 out of 9) who leave will …
Small Paycheck Or Big Paycheck?
After 50+ years of selling and training, I know most salespeople don’t realize how lucky they are to work for a dealer who provides them with training on how to sell more, because 80% do not offer training. Unfortunately, too many salespeople in our industry are taught less about selling than fast food workers are …
Learn More = Earn More!
Some say they don’t think they should have to read this, or go to class or use the courses on JVTN® they have access to. My only question to you is… Do you really NOT want to earn more? Most salespeople ignore that ‘earning more’ is the real question. They also ignore that their decision …
Focus On Value, Not On Price
Facts: We know 8 out of 10 people on your lot came to buy. We also know 50% will buy on the spot, when you do your job. To deliver 50%, it’s easy, just… A. Follow all of my 8 steps to the sale. B. Give both drivers a targeted demo & presentation on the …
Last Chance To Make It Up…
In sales, months are a race, but record years and continuous growth are a marathon. Just 4 things control your income and continued success in sales. We call them S H A C. I include testimonials from salespeople to help others realize they can learn more and sell more. Once a salesperson learns more, “I …
To Grow – Build Your Repeat & Referral Business
How do you maintain relationships with friends you don’t see but every few years? You stay in touch by phone, text or email. How do you make future sales to the customer who just bought from you? You stay in touch by phone, text or email. You can’t control the number of leads you get …
Develop Skills to Avoid 2 Sales Killers
My biggest challenges with developing my skills started with taking everything I learned about selling pots and pans, real estate, insurance, etc., and reworking that into the specific words & phrases I’d need to use selling cars. Then came processes. Selling pots and pans or insurance going door to door, isn’t the same process you’d …
Time makes the Biggest Difference between Making or Losing the Sale…
From Sean Gardner… Being time effective is one of the biggest differences between making or losing a sale and in creating your own customer base for the future. Losing a sale only takes minutes, plus too many salespeople assume the customer didn’t come to buy. Remember – your customers don’t know you and are cautious …
The easy way to control your growth in units & income!
Nothing Past 3 Months Ago Matters Now Why? Because it’s “History”! Let’s say you had your best month ever back in February and sold 20, that was a great month. It’s gone now, though, and so is that big paycheck. If you want to improve your sales and income, you have to know where you …
How I learned to waste every day in sales & blame someone & everything else
I spent my first 5 years in the 6-8 car rut. So, if you want to struggle, too, here are my favorite tips on how I blew my first 5 years selling cars: ________________ Yep, that describes how I spent most days my first five years as the 8-car guy – how about you? ##### …
Closing Momentum: how Pros build the sale, step by step
Unlike average salespeople who just tell customers what they know about the product, and then pop in a price close somewhere hoping for a bite – pros in sales methodically build the sale a step at a time,and one question at a time. When a pro is ready to close, their customer is ready to …
Do you plan to make lots of money in sales or just do it to see if it works out?
Whatcha Gonna Do? Just watched the new Bad Boys movie, and like the first 3, a funny action flick. The title rang my bell from when I first started selling cars. I didn’t really know anything about selling, I just needed a job and a guy told me I should apply, so I did. The …
