Selling Is About Communicating

Two key points I want to make… 1. The different ways we communicate directly affect the outcome, so stick with the best… • What we say: By themselves, words aren’t bell ringers and only make up 7% of effective communication. • How we say it: Our tone & inflection adds more meaning to what we …

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What are you working on to improve?

In the last few months on my blog, we’ve talked about… • Trade bad sales habits for good ones. Did you create a list of yours? Have you traded a few, so you can sell more? • Emotions Drive Sales On the lot, are you focusing less on the ‘transaction’ and focusing more on their …

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Snapshot Of Today’s Buyer

So with COVID, fires & hurricanes, let’s check to make sure these are still accurate… Are these buyer stats accurate today? ○ 99% want to drive it. Yep, just like you and me, we don’t buy TVs without seeing the picture first or cars without driving them. ○ 90%+ did their research online. Me, too. …

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How To Move Up In Levels

The progression from the bottom to the top in sales is all about skills, processes, goals, organization & determination. So let’s look at the quick list of skills and habits you need to get to your next level. 1. From ‘Below Average’ to ‘Average’ First, get serious. Do what I cover in here and “Go …

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Go With The Flow

Almost everyone will ask a price ques­tion right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask, “What can I buy this for?” The ‘why’ doesn’t matter – what matters is that if you allow the conversation to start off about price …

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Listen More & Talk Less

You have 2 ears & 1 mouth. If you want to sell more, listen more & talk less. Most people don’t listen well and sales­people are no exception – in fact we may be worse than everyone else. Why? Be­cause we have an agenda, “Make A Sale”! That “I need to sell this” thinking is …

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Avoiding Distractions…

While we’re talking peer pressure, when I started selling cars again, I had a clear daily routine I followed to sell more. I’d get there half an hour early, then walk the front line and back lot to see what came in or moved around since I’d left. I walked through service, the customer lounge …

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Fall down, Get back up!

When you fall down, do you get back up? Think about when you miss a few sales in a row – do you give up and blame it on the market, the dealership, the customers, etc. or do you learn more, so you can sell more units in the future? ————— I’m sure glad this …

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Always Head North East!

A picture is worth 1,000 words. Which chart is most like your sales & income this year? Charting your performance is the easiest, most fundamental tool you have for a ‘look’ at how you’re performing in any area. A chart is the “picture” of your performance, or lack of it. It’s simple – draw a …

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Gross is Up!

Dealers are telling us ‘gross is up’. Why? They say it’s because people don’t want to shop several dealerships with the COVID outbreak to buy a car, so they’ll pay more. But customers always felt that way and most of them would have paid more. The difference is, most salespeople don’t follow the basics, they …

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Get Involved In Your Own Career!

Congrats To Jackson & Team! “We doubled our units and our gross is incredible!” “I was taught your process when I first got into the car business and now we take training chapters on JVTN® together every day. We discuss the subject, we practice, and salespeople follow your 8-step process 100%, bypass price and are …

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Emotions Drive Most Purchases

Customers buy a different car or truck because they want to, not because they need to. The more excited they are when they’re on the lot, the more likely they are to buy. (Think about it – when people are cautious, aren’t we all less likely to buy?) Their positive emotions come from the sights, …

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Clear Goals = Fast Recovery

To get through this ‘stuff’ the most critical activity now is to have clear goals and plans to get you back on top. A positive statement: “I’m going to get through this” isn’t a goal, just a statement with nothing to back it up. Unrealistic goals like, “I’m going to work hard and make 10 …

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How do I stay motivated?

How do I keep my head on straight right now? In my newsletter for auto Dealers and Managers this month, I reminded them that this month that now is the time to… Dig your way ‘up’ and ‘out’ of this, instead of ‘down’ and ‘deeper’ into it. The question focuses on the critical part of …

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How bad is business now?

How bad is business for most dealerships? There is no general answer to that right now. Seems like most of the US and Canada were in a lockdown and most dealerships couldn’t open for sales, and many may be slowly reopening over the next month. During this time, I’d hope that most of those were …

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Open For Business…

ARE YOU READY?Of course you’re ready to get back to work, the real question is…ARE YOU PREPARED? ————— In my monthly newsletters, I’ve talked about how important it is to be prepared as states allow more people to get out of the house and back to work. Everybody is taking a hit and nobody expects …

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Congratulations, Brandon!

“Even with the pandemic, I sold 22 units and was #1 in March after your sales workshop.” “I’ve been in the car business 2 years, and was already doing good averaging about 15 cars a month when the opportunity came up to attend your sales workshop. I knew what I would learn at your class …

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