Category Archive For "car sales training"
Only Santa Drives A Sled
Most people have a trade-in, so I want to remind you to never knock a person’s trade. They trade them in because they don’t like them or because they have issues, or they just want a new car. But if you start knocking it, they’ll start defending it! We all want too much for our …
How important is a proper greeting?
Your first few minutes with a customer are more important than the next couple hours. From the time they pull in on the lot, the clock is ticking. And you have less than 5 minutes to make them feel comfortable with you! You’re making your first impressions of who they are, and they’re sizing you …
Sell What You Can See, Not What You Can Order
Have you ever had someone ask for a “white 2-door” you don’t have? Sure, we all have. Say this if you want to almost guarantee you’ll lose a sale today: “No, but I can get you one.” Your goal is to sell something now, and you have nothing to lose by following this process instead: …
Close More Sales
Closing more sales, with higher gross, to happier customers who don’t fight you over price, is easy if you follow my steps to build a sale, one step & one question at a time. Most salespeople get almost no education in sales, and only learn from their peers. And if you ask any 8-car guy …
Your Daily Dozen ‘To Do’ List To Sell More Cars
Follow these rules of selling and success daily, and watch your sales and income skyrocket! Tip: Write this question on a card, carry it with you, and read it often… “Am I doing the most productive thing possible right now?” If you follow my directions, selling cars is an easy $100K a year job. ### …
Follow The Basics & Double Your Sales!
Fact: The real average closing ratio / delivery with a purely walk-in prospect is only 10% to 12%. When salespeople improve to sell 20+ units, they deliver closer to 50% by mastering questions and building their repeat customer base. Some superstars still sell a lot to walk-ins and follow the Basics every time. Mo’ just …
Think Like An Attorney In Court
Think of buyers as jurors… Without your ‘discovery’, you can’t convince them that this is the right vehicle for them to take home now. If you can’t ask questions to find their wants, needs and hot buttons, you can’t give a good presentation or demo, because you won’t know what to cover to make it …
Critical Tip: Slow Down!
All of the people who’ve had dramatic increases in their unit sales and income from our training – whether they moved from 10 to 20, 12 to 38 to 50, or who deliver 75+ units per month or the salesperson, Clark I’ve referred to who was making $400K+ per year – had one thing in …
Focus on Yesterday to Sell More Today!
Success lies ahead, but you have to know your past to improve. And let’s be clear on one thing; working double shifts will not improve and stabilize your average. If you pay attention, when you do double shifts and sell 4 more that month, you’ll notice the next month you drop down about 4, because …
How Are Sales Across The Country?
A great question… I just attended the National Auto Dealers Association (NADA) convention in January. It was my 38th with a booth and for 38 years, the answers are the same… Half think it’ll be a great year, the rest are waiting for the sky to fall. Back in 2020 and 2021, COVID killed so …
Your Opportunity Clocks…It’s always your choice
We surveyed 3,355 salespeople about their sales and workday. They averaged 8 to 10 sales a month, and were only working 2 to 3 hours of their shift. Waiting for the next walk-in isn’t working … it’s just wasting your opportunity to earn more money. So, when you’re ready to improve, tell your manager you …
Build your own Prospect Gold Mine
Happens every day: You spent time, didn’t make the sale and they left. You know the stats: 78% (8 of 10) came to buy, and that doesn’t change, just because they left. That means your hottest prospect for a quick & easy sale just drove away. Averages: 33% (3 out of 9) who leave will …
Learn More = Earn More!
Some say they don’t think they should have to read this, or go to class or use the courses on JVTN® they have access to. My only question to you is… Do you really NOT want to earn more? Most salespeople ignore that ‘earning more’ is the real question. They also ignore that their decision …
Last Chance To Make It Up…
In sales, months are a race, but record years and continuous growth are a marathon. Just 4 things control your income and continued success in sales. We call them S H A C. I include testimonials from salespeople to help others realize they can learn more and sell more. Once a salesperson learns more, “I …
Develop Skills to Avoid 2 Sales Killers
My biggest challenges with developing my skills started with taking everything I learned about selling pots and pans, real estate, insurance, etc., and reworking that into the specific words & phrases I’d need to use selling cars. Then came processes. Selling pots and pans or insurance going door to door, isn’t the same process you’d …
Sales are up after class!
From 12 a month to 19.5 after your class! “I had been working in Service for 4 years, before I started selling cars. I sold cars for 5 months, and really enjoyed it – and I just got back from the Joe Verde Sales Workshop. Before I went to the class, I was averaging about 12 …
Closing Momentum: how Pros build the sale, step by step
Unlike average salespeople who just tell customers what they know about the product, and then pop in a price close somewhere hoping for a bite – pros in sales methodically build the sale a step at a time,and one question at a time. When a pro is ready to close, their customer is ready to …
A response we hear about using Scripts again & again…
“You tell us to say ‘exactly’ what you’re saying and in the same order, but everybody is different, so I need to play it out as it goes.” True: Everyone is different. Some tall, some are not. Some are young, some are old. Some have lots of money, some have hardly any. How we all …

