A response we hear about using Scripts again & again…

“You tell us to say ‘exactly’ what you’re saying and in the same order, but everybody is different, so I need to play it out as it goes.” True: Everyone is different. Some tall, some are not. Some are young, some are old. Some have lots of money, some have hardly any. How we all …

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Turn Lost $ales Into More $$$ On Payday

Your goal is to get the people who didn’t buy from you back in for a second chance. And I have no idea who taught us to wait 3 days. Quick facts… You’ve done 80% of the work, and when you get that customer back on the lot, most of them will buy. 1. Get …

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Two Truths To Sales Success…

Remember these two ‘truths’ to success in sales… Life is filled with choices… Selling cars will be the highest paying, easiest work you’ll ever do.… or …Selling cars will be the lowest paying, hardest job you’ll ever have! And you get to choose. There are two kinds of pain in life…Discipline … or … Regret …

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How to respond when they buy somewhere else

If we didn’t have the right car, I pushed hard, lost sales and guaranteed they’d never see me again. Then I realized that even if I missed the sale, I still wanted the others they’d buy. So l learned to sell andbuild my fan base with calls and a one page monthly newsletter. Example: A …

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You know what customers really want???

You know how frustrating it is, when you need help and you can’t get in touch with someone or can’t get them to return your calls? It’s even worse when you have an important question. Join the club, because that’s exactly how your customers feel, too. Every call from them is just as important to …

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Watch out for tricks your mind & ego play…

Your mind, and especially your ego are not always your best friend. They want you to be perfect as-is, so they do their best to muddy the waters on anything new. It’s a mental tug of war. It’s tough to jump on board with ‘New’ things when you don’t understand how they could work. But …

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From Not Making Enough Money To A Gold Mine…

Why are some salespeople afraid of learning more to sell more? After 5 years of bell to bell days, only selling 8 cars with not nearly enough money to pay the bills, when I thumbed through Zig Ziglar’s book, I saw a gold mine. I wasn’t afraid, I was excited. Here was the #1 salesperson …

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Which is most important to make a sale – price or value?

Almost every salesperson is taught to focus on price, trade, down and the payments the customer is looking for when they’re out on the lot. Me, too, my first 5 years. We learned to do that from the other salespeople and from our managers. Everything was about price. We spent our time with customers trying …

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The ‘slump’ is a growth killer…

“When I don’t do well, I find myself doing less, instead of more, to work my way out of a slump.” Instead of putting the spring back in their step and a smile on their face, most guarantee to fail again tomorrow, because of their attitude. Example: You started selling cars 12 months ago, climbed …

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Sell More Cars, Have More Fun, Make More Money

“I never had so much fun helping people and getting paid for it at the same time.” “Selling cars was something I always wanted to do and just knew I would be good at it. I was working as a teaching assistant in the school system and I was so lucky to start at a …

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What Will It Take To Hit $100,000 In ’24?

Most people have no idea! $100,000 a year should be the base you improve from, not your ‘hope to get lucky & hit one year’! So, the question I get a lot is, “Do I have to work in a high line store or in a better location?” Nope. Does it depend on if your …

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Stuff That Matters Every Time

Even though 8 out of 10 came to buy, impulses control the outcome. When you’re dancing (not the jerky kind), someone has to lead. Same with sales. If you wander around waiting for them to take the lead, most will wander off the lot soon. Repeating ‘do you have any questions?’ means you didn’t learn …

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Customer Satisfaction

What does it take to make a customer happy with their purchase? The answer lies in what makes any of us feel good after we’ve spent a lot of money on something.We all want to feel like we got… A “Fair Price” is always determined by what customers pay in relation to the value you’ve …

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Are You Working Or Waiting To Work?

You have the opportunity to make a $300 or $500 or $1,000 commission 4 times every day. Instead of developing sales skills and having the discipline to follow 8 simple steps, most salespeople settle for an average voucher every 2 or 3 days. And then explain to family and friends that it isn’t their fault, …

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Stop saying you can’t!

I keep trying to talk you into selling more, but first you have to believe that you can. The first step to selling more is to stop saying you can’t. A few questions… • Can an 8 car SP sell one more and hit 9? Seriously, of course! • How would they achieve that? A …

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Amateur vs. Pro

Whether you played amateur or professional sports, how many games would you win if you didn’t pay attention to the plays the coach was covering and didn’t practice any of them before the game… Would you win or lose? Experience kills growth, because people think, “I don’t need to learn more, I’ve been doing this …

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The Worst Day Of The Week

What’s your worst day of the week? You know those days when… Traffic is slow, the phone doesn’t ring, people don’t show up for appointments, they say they want to buy and we write ‘em up, but they don’t. It’s just terrible. Let’s say you said Wednesday is the toughest day of the week. On …

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Final Frontier In Sales…

How To Close The Sale More Often Wouldn’t it be great if there was a ‘secret close’ that worked almost every time? That would sure save a lot of time and effort, huh? Actually, we teach about a dozen of those perfect closes that work almost every time. If they don’t, then we teach a …

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