Category Archive For "demo"
Women Buyers Make Their Mark In Today’s Car Market
This was posted recently by a woman about her buying experience at a dealership… ^^^^^^^^^^ “Luis, you assisted my husband and me with a test drive we took this past Sunday. We have decided against the Telluride. However, I wanted to share something with you. When you sat up front and instructed me to sit …
Skipping the Demo…
About those good & bad habits! The more you do something, the stronger the habit will become. If you skip a demo today, it will be easier to skip one tomorrow. And most already have the habit and skip the demo 2 or 3 times every day. Problem: No Demo = No Sale People don’t …
How Wade handled ‘price’ and held gross!
“Thank you, Joe! I have so much more confidence after attending your Closing & Negotiation Workshop! You just know when a customer is going to be tough, and it usually starts right after the greeting – when they bombard you with price related questions. I counted 4 times that I bypassed those, just so I …
Choices…
I read “Choices” by Shad Helmstetter. After just a few pages, I knew I wasn’t going to like it. The more I read, the more I really didn’t like it. I couldn’t stop, because as I read more, I was forced to realize that almost everything that happens is just the result of our choices. …
The Sales Process
Your goal is to sell, and the buyers goal is satisfaction. Buyers have a consistent process they follow, and the 8 steps in my selling process will guide them to an easy and satisfactory purchase. Do you have to follow the steps? Have you ever sold a car without giving people a demo? Of course. …
Your Questioning Skills
Questions control your success in sales – not your product, your product knowledge, your location, inventory or your prices. It took me a year to buy 3 vehicles in 2022, in part because of inventory. When I was shopping, most salespeople were new, and didn’t know me or what I do, and 80% of the …
Questions About Closing More Sales
Don’t confuse selling to someone, with someone who is buying. I bought an SUV, actually I almost did – until the whole process was so ridiculous, I just walked out. Anyway, the salesperson I tried to work with, didn’t make any attempt to talk to me, even though he was just standing on the lot …
3 Quick Reminders
Which statement is correct? (Slow down and think.) ● Buying is a logical decision based on facts, and the negotiation is emotional. ● Buying is the emotional decision, and negotiation is logical based on facts. Aren’t Sure? Do you recall anyone on the lot ever getting super excited when you tell them their trade is …
Talk Past The Sale…
“Joe, you said to ‘talk past the sale’. What does that mean and why?” There are dozens of ‘important things’ we need to do in sales to increase our chances of making it happen. One is to help people take ‘mental ownership’. That means see themselves using the vehicle, before they buy it. Think about …
Are You Making These Mistakes?
Right now, salespeople everywhere are making critical mistakes in the 8 steps to a sale that are costing them those extra sales they want to be making now. Review my 8 steps… • In Step 2. Mistake – they don’t investigate to find wants, needs and hot buttons. Remember, 86% buy a different make, model, …
What do you do with prospects calling from out of state?
1. First rule: Assume they’re calling you, because they want to buy a vehicle. 2. Then there are 8 steps to selling. Quick Recap of 8 steps to a “Sale” 1. Greet & get some rapport working for you. 2. Investigate to find who, what, when, how & why. 3. Help them select the perfect …
No Rushing & No Shortcuts
Making or missing a sale takes the same amount of time, about 90 minutes. The result depends on what you do in those 90 minutes. If you spend 80% of your time on the lot following each of my 8 steps and focus on a targeted demo & presentation on the closest to perfect vehicle …
Got Any Room To Improve?
Rate Yourself 1-10… ○ Control during the sale ○ Following our 8-Step Process ○ Finding ‘wants & needs’ for targeted demos & presentations ○ Bypassing price on the lot ○ Building value to help you close ○ Closing for a solid commitment ○ Negotiating (not dropping price) ○ Holding gross ○ Selling the ‘other’ units …
Lazy Salespeople Put In More Hours Than Sales Pros
I proved that my first 5 years when I was an average salesperson, because I had to work bell to bell almost every day just to sell 8 a month. Then one day I realized I wasn’t even an 8 car guy. I was a 4 car guy working two shifts every day, and most …
Another Question…
What would you do if a couple came in and enthusiastically asked to see the new Mustang? ○ Show it to them.○ Tell them how great it is.○ Give them a demo.○ Try to close. The problem with assuming… A man ran into the drugstore and asked if they had a cure for hiccups. The …
Help Your Customers Buy
If you were selling commercial vehicles, the buyer knows why they need the vehicle, that’s a given. But wouldn’t you need to know what their needs were so you could show them why your product is the perfect solution? If you sell cars, aren’t you also selling solutions to people’s wants and needs? Yes. To …
Go With The Flow
Almost everyone will ask a price question right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask, “What can I buy this for?” The ‘why’ doesn’t matter – what matters is that if you allow the conversation to start off about price …
Career Makes Good After Stint In Army
Congrats To Joe Baucco… “After I got out of the Army, I was looking for a new adventure where the sky was the limit. As I was going through your training, I realized I was following in your footsteps from the military into sales, and was very lucky to start at a great dealership that …
