Category Archive For "free book"
Follow The Basics & Double Your Sales!
Fact: The real average closing ratio / delivery with a purely walk-in prospect is only 10% to 12%. When salespeople improve to sell 20+ units, they deliver closer to 50% by mastering questions and building their repeat customer base. Some superstars still sell a lot to walk-ins and follow the Basics every time. Mo’ just …
Bypass Price, Color & Equipment Objections
Read this next paragraph slowly… As soon as you allow a conversation to get bogged down in price, trade value or even color or equipmentbefore you build value, it slowly kills your chances of making that sale. Sell on your feet.Talk price on your seat. When you say, ‘I can save you a lot’, you …
Think Like An Attorney In Court
Think of buyers as jurors… Without your ‘discovery’, you can’t convince them that this is the right vehicle for them to take home now. If you can’t ask questions to find their wants, needs and hot buttons, you can’t give a good presentation or demo, because you won’t know what to cover to make it …
Critical Tip: Slow Down!
All of the people who’ve had dramatic increases in their unit sales and income from our training – whether they moved from 10 to 20, 12 to 38 to 50, or who deliver 75+ units per month or the salesperson, Clark I’ve referred to who was making $400K+ per year – had one thing in …
Get Ready – Stuff is Happening!
20+ years ago, Success magazine wrote about a 55-year-old blind man who started selling cars and made $137,000 his 1st year. When they asked him how and why he did so well, he said… “I don’t know, but my first day on the showroom floor I bumped into 4 buyers.” He worked for a customer …
Focus on Yesterday to Sell More Today!
Success lies ahead, but you have to know your past to improve. And let’s be clear on one thing; working double shifts will not improve and stabilize your average. If you pay attention, when you do double shifts and sell 4 more that month, you’ll notice the next month you drop down about 4, because …
Your Future Is At Stake
Every salesperson struggles with the future, that is, until they realize they control their future in sales. Every industry that sells products people buy again, has two sources; new & repeat customers. For your dealership, generating new traffic is the most expensive part of the selling process, and new traffic is your toughest sale. A …
Slowwwww Down
Stop just scanning what I cover in this blog. Read articles again and take notes on how you can improve. Remember the 20/60/20 rule! From what I’m seeing in 2025, the top 20% are more focused than ever to develop more skills and…they will eat your lunch & your paycheck, too, month after month if …
How Are Sales Across The Country?
A great question… I just attended the National Auto Dealers Association (NADA) convention in January. It was my 38th with a booth and for 38 years, the answers are the same… Half think it’ll be a great year, the rest are waiting for the sky to fall. Back in 2020 and 2021, COVID killed so …
How will you treat your next prospect?
A. Do you assume everyone is a buyer, and head out with a smile on your face and a spring in your step, as you ‘welcome’ them to your dealership? B. Or do you kinda stand back, watch them for a minute or two to see what they’re looking at, while you decide whether you …
How do I plan my day to be more productive?
This is one of the most important questions I get – because having a productive day, especially in sales, is a combination of lots of stuff… An effective day in sales ‘to grow’ is made up of critical activities… PLANNING IS BIG! Please understand I can hit the highlights here, but there’s no room to …
How To Lose 3 Sales At A Time
I was having my BMW serviced for the first time, and while I waited, started talking to another customer. I assumed he’d bought there, and asked him about service. He said service was great. When I asked if he bought his car there, he said – “No, the price was higher than I thought it …
Build your own Prospect Gold Mine
Happens every day: You spent time, didn’t make the sale and they left. You know the stats: 78% (8 of 10) came to buy, and that doesn’t change, just because they left. That means your hottest prospect for a quick & easy sale just drove away. Averages: 33% (3 out of 9) who leave will …
Learn More = Earn More!
Some say they don’t think they should have to read this, or go to class or use the courses on JVTN® they have access to. My only question to you is… Do you really NOT want to earn more? Most salespeople ignore that ‘earning more’ is the real question. They also ignore that their decision …
Last Chance To Make It Up…
In sales, months are a race, but record years and continuous growth are a marathon. Just 4 things control your income and continued success in sales. We call them S H A C. I include testimonials from salespeople to help others realize they can learn more and sell more. Once a salesperson learns more, “I …
Develop Skills to Avoid 2 Sales Killers
My biggest challenges with developing my skills started with taking everything I learned about selling pots and pans, real estate, insurance, etc., and reworking that into the specific words & phrases I’d need to use selling cars. Then came processes. Selling pots and pans or insurance going door to door, isn’t the same process you’d …
Sales are up after class!
From 12 a month to 19.5 after your class! “I had been working in Service for 4 years, before I started selling cars. I sold cars for 5 months, and really enjoyed it – and I just got back from the Joe Verde Sales Workshop. Before I went to the class, I was averaging about 12 …
The easy way to control your growth in units & income!
Nothing Past 3 Months Ago Matters Now Why? Because it’s “History”! Let’s say you had your best month ever back in February and sold 20, that was a great month. It’s gone now, though, and so is that big paycheck. If you want to improve your sales and income, you have to know where you …
