You know what customers really want???

You know how frustrating it is, when you need help and you can’t get in touch with someone or can’t get them to return your calls? It’s even worse when you have an important question. Join the club, because that’s exactly how your customers feel, too. Every call from them is just as important to …

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Watch out for tricks your mind & ego play…

Your mind, and especially your ego are not always your best friend. They want you to be perfect as-is, so they do their best to muddy the waters on anything new. It’s a mental tug of war. It’s tough to jump on board with ‘New’ things when you don’t understand how they could work. But …

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From Not Making Enough Money To A Gold Mine…

Why are some salespeople afraid of learning more to sell more? After 5 years of bell to bell days, only selling 8 cars with not nearly enough money to pay the bills, when I thumbed through Zig Ziglar’s book, I saw a gold mine. I wasn’t afraid, I was excited. Here was the #1 salesperson …

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Which is most important to make a sale – price or value?

Almost every salesperson is taught to focus on price, trade, down and the payments the customer is looking for when they’re out on the lot. Me, too, my first 5 years. We learned to do that from the other salespeople and from our managers. Everything was about price. We spent our time with customers trying …

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Does Talking Price Kill The Deal?

The more you talk price on the lot, the closer you are to losing the sale. The easiest change you can make in 2024 to avoid missing sales is to have a great year is to stop focusing on price, trade, down and payments on the lot. Those discussions should always be inside after you …

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Takes more than Optimism to Hit your Goals

“I will sell 30 cars a month!” That is certainly optimistic, but… Optimism is just another word for highball. Hitting 30 takes goals, a plan, skills and discipline. Everybody says they want to sell more, earn more, build their customer base and more. The problem always boils down to the ‘trades’ you’ll have to make. …

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Stay in Control of daily activities & make more money!

Joe’s monthly planners keep me in control… “Last month I sold 13 units which was a tougher month, with all the events going on right now. I use Joe’s Monthly Planners, because they’re super easy, and very helpful to keep me on track every month. It really helps me maintain my contact with customers, track …

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Sell More Cars, Have More Fun, Make More Money

“I never had so much fun helping people and getting paid for it at the same time.” “Selling cars was something I always wanted to do and just knew I would be good at it. I was working as a teaching assistant in the school system and I was so lucky to start at a …

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SHAC Applied Skills

“We train daily on JVTN®. Your 8 step process has been the key to take me from averaging 20 to 32.6 now.” Ameer, Medina Auto Mall, OH “From 13 units to 23 from working on your 8 steps, focusing on closing and handling objections.” Addison Winch, Romeo Toyota, NY “I worked in fast food before …

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What Will It Take To Hit $100,000 In ’24?

Most people have no idea! $100,000 a year should be the base you improve from, not your ‘hope to get lucky & hit one year’! So, the question I get a lot is, “Do I have to work in a high line store or in a better location?” Nope. Does it depend on if your …

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A Few Things To Understand About Today’s Market

About Today’s Market… A lot of buyers and salespeople have retreated to a bunker and are trying to hide from the storm. We’re all faced with higher prices, and yesterday here in South Orange County, I paid $6.99 for gas. Buyers are cautious about everything they buy now, and that means cars, too. So if …

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Stuff That Matters Every Time

Even though 8 out of 10 came to buy, impulses control the outcome. When you’re dancing (not the jerky kind), someone has to lead. Same with sales. If you wander around waiting for them to take the lead, most will wander off the lot soon. Repeating ‘do you have any questions?’ means you didn’t learn …

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Customer Satisfaction

What does it take to make a customer happy with their purchase? The answer lies in what makes any of us feel good after we’ve spent a lot of money on something.We all want to feel like we got… A “Fair Price” is always determined by what customers pay in relation to the value you’ve …

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Why settle for ‘just average’ when you have no limits?

There are people selling 40, 50, 60 and 80 units per month, and earning $100,000, $200,000, $300,000 and $500,000+ per year. So please toss those chains you’re wearing, and stop allowing yourself to get stuck in that 8 to 10 units, or less, and $40,000 to $60,000 a year rut. Those are just average units …

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Stop saying you can’t!

I keep trying to talk you into selling more, but first you have to believe that you can. The first step to selling more is to stop saying you can’t. A few questions… • Can an 8 car SP sell one more and hit 9? Seriously, of course! • How would they achieve that? A …

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Closing Sales & Handling Objections

Closing sales is so easy and so much fun – the only catch is that you have to learn and practice everything you’ll use, until you can use it all perfectly. As I was learning more, I studied all the time when I wasn’t with a customer, then I tried to apply it when I …

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Amateur vs. Pro

Whether you played amateur or professional sports, how many games would you win if you didn’t pay attention to the plays the coach was covering and didn’t practice any of them before the game… Would you win or lose? Experience kills growth, because people think, “I don’t need to learn more, I’ve been doing this …

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