How To Lose Most Sales Within The First 5 Minutes…

What not to say… “How can I help you?” (Just looking.) “Anything in particular?” (Not really, we just want to look at a 150.) “We have a sale going; we can save you $2,500 on most models.” (Like I said, just looking.) [SP opens door] “Any questions? (They have a 6 cylinder or Hybrid,don’t they?) …

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You need a plan…

Let’s lay out a plan for you to make 2026 your best year ever… I want to stress how important it is to follow the steps to a sale to double your sales — just like the thousands of people who submit testimonials that I post on the blog every month. It’s a new year, …

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Going … Going … Almost Gone!

2025 ain’t over ‘til it’s over … and you still have time to pull yourself out of a slump, or finish a good year with a bang and make this a great year. Let’s talk about how to find and use some of the advantages the holiday season offers you, that most salespeople miss. Selling …

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Features don’t add value by default…

Let’s talk about Features… Unless you sell the benefit, they just add to the price. Another common problem that goes along with knowing all of the product stats is being able to explain what they mean, and then tying it in to how each of those features relates to each customer’s specific wants and needs. …

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Training provides focus to get back on track

Joe Verde’s training works! “I was a bartender for a couple of years, and always built rapport and made a friend. When I started selling cars, my dealership had me attend Joe’s ‘How To Sell Cars’ workshop, and I also applied what I learned in his online training in the dealership. I started using Joe’s …

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The Power Of Suggestion…

I saw a hypnotist one time, who within minutes had a woman with her feet on one chair and her head and neck on the other, stiff as a board. That was cool, so I went to a bookstore to learn more and bought… “Hypnosis & Behavior Modification” Not to hypnotize people, I was just …

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The 5 Big Ones

Why do customers seem so cautious or hard-headed about spending 20+% of their take home pay on the payment? That’s easy, and here are the 5 questions and answers every customer has to feel confident about before they’ll buy. Every customer looking for a new or used vehicle, will have several ‘preconditions’ that must be …

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Quick Thoughts On Becoming A High Achiever

If you’ll learn more, you can average at least one sale a day. “Joe, that’s just unrealistic!” I agree, it is … until you develop your skills and follow the process. Then you can double your sales. Opportunity reminders… • The average family will purchase over 30 vehicles lifetime.• 30% have a family member who …

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Can you make $1 million selling cars?

Heck yeah – I know a ton of people who’ve made over a million bucks selling cars and you will, too, if you sell cars long enough. The real question should be: “How long will it take me to earn $1,000,000 selling cars?” That answer is easy, because it’s just a math problem based on …

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Your Daily Dozen ‘To Do’ List To Sell More Cars

Follow these rules of selling and success daily, and watch your sales and income skyrocket! Tip: Write this question on a card, carry it with you, and read it often… “Am I doing the most productive thing possible right now?” If you follow my directions, selling cars is an easy $100K a year job. ### …

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How to get ‘lucky’ more often in sales

Gary Player (old golf pro) was playing in a tournament. On the 13th hole, his ball landed in the sand. As the spectators watched, he hit it out of the sand and it rolled across the green and into the cup. After the shot, a guy yelled out, “You sure got lucky on that one!” …

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Follow The Basics & Double Your Sales!

Fact: The real average closing ratio / delivery with a purely walk-in prospect is only 10% to 12%. When salespeople improve to sell 20+ units, they deliver closer to 50% by mastering questions and building their repeat customer base. Some superstars still sell a lot to walk-ins and follow the Basics every time. Mo’ just …

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Bypass Price, Color & Equipment Objections

Read this next paragraph slowly… As soon as you allow a conversation to get bogged down in price, trade value or even color or equipmentbefore you build value, it slowly kills your chances of making that sale. Sell on your feet.Talk price on your seat. When you say, ‘I can save you a lot’, you …

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Think Like An Attorney In Court

Think of buyers as jurors… Without your ‘discovery’, you can’t convince them that this is the right vehicle for them to take home now. If you can’t ask questions to find their wants, needs and hot buttons, you can’t give a good presentation or demo, because you won’t know what to cover to make it …

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Critical Tip: Slow Down!

All of the people who’ve had dramatic increases in their unit sales and income from our training – whether they moved from 10 to 20, 12 to 38 to 50, or who deliver 75+ units per month or the salesperson, Clark I’ve referred to who was making $400K+ per year – had one thing in …

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Get Ready – Stuff is Happening!

20+ years ago, Success magazine wrote about a 55-year-old blind man who started selling cars and made $137,000 his 1st year. When they asked him how and why he did so well, he said… “I don’t know, but my first day on the showroom floor I bumped into 4 buyers.” He worked for a customer …

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Focus on Yesterday to Sell More Today!

Success lies ahead, but you have to know your past to improve. And let’s be clear on one thing; working double shifts will not improve and stabilize your average. If you pay attention, when you do double shifts and sell 4 more that month, you’ll notice the next month you drop down about 4, because …

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Your Future Is At Stake

Every salesperson struggles with the future, that is, until they realize they control their future in sales. Every industry that sells products people buy again, has two sources; new & repeat customers. For your dealership, generating new traffic is the most expensive part of the selling process, and new traffic is your toughest sale. A …

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