Snapshot Of Today’s Buyer

So with COVID, fires & hurricanes, let’s check to make sure these are still accurate… Are these buyer stats accurate today? ○ 99% want to drive it. Yep, just like you and me, we don’t buy TVs without seeing the picture first or cars without driving them. ○ 90%+ did their research online. Me, too. …

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Go With The Flow

Almost everyone will ask a price ques­tion right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask, “What can I buy this for?” The ‘why’ doesn’t matter – what matters is that if you allow the conversation to start off about price …

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Listen More & Talk Less

You have 2 ears & 1 mouth. If you want to sell more, listen more & talk less. Most people don’t listen well and sales­people are no exception – in fact we may be worse than everyone else. Why? Be­cause we have an agenda, “Make A Sale”! That “I need to sell this” thinking is …

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Avoiding Distractions…

While we’re talking peer pressure, when I started selling cars again, I had a clear daily routine I followed to sell more. I’d get there half an hour early, then walk the front line and back lot to see what came in or moved around since I’d left. I walked through service, the customer lounge …

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Gross is Up!

Dealers are telling us ‘gross is up’. Why? They say it’s because people don’t want to shop several dealerships with the COVID outbreak to buy a car, so they’ll pay more. But customers always felt that way and most of them would have paid more. The difference is, most salespeople don’t follow the basics, they …

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Emotions Drive Most Purchases

Customers buy a different car or truck because they want to, not because they need to. The more excited they are when they’re on the lot, the more likely they are to buy. (Think about it – when people are cautious, aren’t we all less likely to buy?) Their positive emotions come from the sights, …

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Career Makes Good After Stint In Army

Congrats To Joe Baucco… “After I got out of the Army, I was looking for a new adventure where the sky was the limit. As I was going through your training, I realized I was following in your footsteps from the military into sales, and was very lucky to start at a great dealership that …

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Clear Goals = Fast Recovery

To get through this ‘stuff’ the most critical activity now is to have clear goals and plans to get you back on top. A positive statement: “I’m going to get through this” isn’t a goal, just a statement with nothing to back it up. Unrealistic goals like, “I’m going to work hard and make 10 …

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How do I stay motivated?

How do I keep my head on straight right now? In my newsletter for auto Dealers and Managers this month, I reminded them that this month that now is the time to… Dig your way ‘up’ and ‘out’ of this, instead of ‘down’ and ‘deeper’ into it. The question focuses on the critical part of …

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How bad is business now?

How bad is business for most dealerships? There is no general answer to that right now. Seems like most of the US and Canada were in a lockdown and most dealerships couldn’t open for sales, and many may be slowly reopening over the next month. During this time, I’d hope that most of those were …

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Congratulations, Brandon!

“Even with the pandemic, I sold 22 units and was #1 in March after your sales workshop.” “I’ve been in the car business 2 years, and was already doing good averaging about 15 cars a month when the opportunity came up to attend your sales workshop. I knew what I would learn at your class …

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Is it goal setting – or is it magic?

Goal setting is the best kept secret in the world and it’s the closest thing there is to real magic. It’s simple, and it’s powerful. You figure out what you want, then write a very detailed plan on how you’ll get it, and then presto – if you just follow your plan, 94% of the …

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Stop Killing Your Sales

Stop bringing up down payment, payments, trades and price to select a vehicle – it’s killing your sales volume and your income. I was headed to a class and sat next to a woman on the flight. We started talking about cars and she told me she had just gotten a new one. I asked …

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Doubling Up!

“I doubled my sales and increased my gross.” “Joe, I have been selling cars only 4 months and was so lucky to get at a dealership that started using your training my 4th month. The first day we got JVTN® , my manager said you’re going to watch a minimum of one chapter per day …

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Your hard work paid off!

“From 13 cars and $7,000 to selling 14-15 cars and $15,000.” “I’ve been selling for 1 year and just attended your Closing and Negotiation Workshop with several salespeople from my dealership. Wake up call – I never realized how just changing a few words can impact my entire sales process. We left that workshop energized …

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Goals Control Success

If you read my blog, you’ve probably remember me talking about how to grow from the bottom up. It’s really a very simple and logical process. Just keep improving your lowest months. That makes sense, but what about your highest months? More good news: by eliminating your bad months, you’ll also sell more on the …

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Working “Bell to Bell”

Trade “Bell to Bell” For Better Selling Skills “I’m selling 30 units a month and on track for $100K.” “I attended your How To Sell Cars workshop and WOW, what a difference it’s made for me and my family! I’ve been selling cars for just under a year, and before your class I was selling …

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How To Work Fewer Hours And Sell More…

Who Could Pass This Up? So many people say, “Joe, if I did everything you talk about, I’d never have any time off with my family.” I’ve never said work longer. In fact, when you do what we teach, you’ll spend less time at work, earn more money, and have more quality time with your …

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