Category Archive For "hot buttons"
Sales are up after class!
From 12 a month to 19.5 after your class! “I had been working in Service for 4 years, before I started selling cars. I sold cars for 5 months, and really enjoyed it – and I just got back from the Joe Verde Sales Workshop. Before I went to the class, I was averaging about 12 …
Which is most important to make a sale – price or value?
Almost every salesperson is taught to focus on price, trade, down and the payments the customer is looking for when they’re out on the lot. Me, too, my first 5 years. We learned to do that from the other salespeople and from our managers. Everything was about price. We spent our time with customers trying …
Certified & Used
If you start your sale on a used car with, “What were you looking for?”, they’ll say, “An XYZ for around $X0,000.” If you don’t have it or they don’t like it, it’s “Ok, I’ll check back.” To sell more, instead of focusing on price first, find who it’s for, how they’ll use it and …
“Tell us more about Questions”
The Short Version… Questions help you set appointments that show.Questions immediately set the direction of the sale.Questions give you ‘hot button’ info to help you sell.Questions help you sell what you have in inventory.Questions build the value and lead to a close.Questions cause people to take mental ownership.Questions set up a non-price negotiation.Questions close the …
Quick Solutions…
In sales, everything matters… Who buys – men or women? A Forbes report in 2019 showed that women buy 62% of the new cars in the U.S. and influence 9 out of 10 vehicle purchases. (Tip: If you aren’t sure about the stats, ask your wife.) Women tend to be more practical and ask more …
Ask your way to the sale!
As the 8 car guy my first 5 years, the only questions I asked were; how much down, what payments did you want, do you have a trade, what do you owe, how’s your credit, are you ready to buy today? Before I sold cars again, I learned more about selling and I learned why …
Help Your Customers Buy
If you were selling commercial vehicles, the buyer knows why they need the vehicle, that’s a given. But wouldn’t you need to know what their needs were so you could show them why your product is the perfect solution? If you sell cars, aren’t you also selling solutions to people’s wants and needs? Yes. To …
Questions To Find “Hot Button” Motives
Investigating to learn more than “I want a 2500 HD” is critical. When you find and sell to each driver’s “Hot Buttons”, people object less, and pay more for their dream truck (or car, RV, motorcycle or boat). Here are some bad vs. good examples… Dead End Questions Do you want a long bed? “No” …
What are you working on to improve?
In the last few months on my blog, we’ve talked about… • Trade bad sales habits for good ones. Did you create a list of yours? Have you traded a few, so you can sell more? • Emotions Drive Sales On the lot, are you focusing less on the ‘transaction’ and focusing more on their …
Emotions Drive Most Purchases
Customers buy a different car or truck because they want to, not because they need to. The more excited they are when they’re on the lot, the more likely they are to buy. (Think about it – when people are cautious, aren’t we all less likely to buy?) Their positive emotions come from the sights, …
Career Makes Good After Stint In Army
Congrats To Joe Baucco… “After I got out of the Army, I was looking for a new adventure where the sky was the limit. As I was going through your training, I realized I was following in your footsteps from the military into sales, and was very lucky to start at a great dealership that …
Stop Killing Your Sales
Stop bringing up down payment, payments, trades and price to select a vehicle – it’s killing your sales volume and your income. I was headed to a class and sat next to a woman on the flight. We started talking about cars and she told me she had just gotten a new one. I asked …
Asking Questions…
Ask Joe: Why is asking questions so important? Because “Telling Isn’t Selling”Pros don’t tell their way to a sale, they ask their way to the sale. Everything in ‘selling a product’, depends on you asking the right questions. You need the right questions to… • turn an incoming call or lead into an appointment, • …
What Works Best for a Walkaround…?
Ask Joe: Why should a 6-Point Walkaround be a ‘Targeted’ 2 or 3-Point Walkaround instead? I was a judge at a walkaround contest held by the manufacturer. The best product sales experts from every region were there. They came on stage with the vehicles they’d present and the crowds roared (OK, no roar, but they …
It’s About Options…
Selling from inventory is all about showing them options! The dictionary defines an ‘option’ as something that’s “not compulsory, it’s a choice you can make”. That’s why I keep referring to who, how, why and what. Who is this vehicle for? How will they be using it? Why are they getting it? What are their …
“My new goal – to average 21 units…”
“I have been in the car business since 1999, and never realized my full potential until Headquarter Honda brought Joe’s online training into the dealership. The training on JVTN® has taught me to how really sell the right way. I don’t have to pressure anyone to buy, because now I have all the right techniques …
When You Learn More – You’ll Earn More
If your goal is to become one of those 20, 30 or 40 car SP, we are hands down your very best source – period. How do we help people turn pro? Because we teach skills & processes, like how to deal with price, which is about the biggest reason you lose sales and income. …
Negotiation
Preparation is everything in sales, so you want to start every opportunity with the end in mind, because the negotiation is where you bring it all together and get the final agreement to buy. The more shortcuts you take, the less likely you are to end up with a delivery. What do you want to …
