Focus on Yesterday to Sell More Today!

Success lies ahead, but you have to know your past to improve. And let’s be clear on one thing; working double shifts will not improve and stabilize your average. If you pay attention, when you do double shifts and sell 4 more that month, you’ll notice the next month you drop down about 4, because …

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Your Future Is At Stake

Every salesperson struggles with the future, that is, until they realize they control their future in sales. Every industry that sells products people buy again, has two sources; new & repeat customers. For your dealership, generating new traffic is the most expensive part of the selling process, and new traffic is your toughest sale. A …

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Slowwwww Down

Stop just scanning what I cover in this blog. Read articles again and take notes on how you can improve. Remember the 20/60/20 rule! From what I’m seeing in 2025, the top 20% are more focused than ever to develop more skills and…they will eat your lunch & your paycheck, too, month after month if …

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Build your own Prospect Gold Mine

Happens every day: You spent time, didn’t make the sale and they left. You know the stats: 78% (8 of 10) came to buy, and that doesn’t change, just because they left. That means your hottest prospect for a quick & easy sale just drove away. Averages: 33% (3 out of 9) who leave will …

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Small Paycheck Or Big Paycheck?

After 50+ years of selling and training, I know most salespeople don’t realize how lucky they are to work for a dealer who provides them with training on how to sell more, because 80% do not offer training. Unfortunately, too many salespeople in our industry are taught less about selling than fast food workers are …

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Learn More = Earn More!

Some say they don’t think they should have to read this, or go to class or use the courses on JVTN® they have access to. My only question to you is… Do you really NOT want to earn more? Most salespeople ignore that ‘earning more’ is the real question. They also ignore that their decision …

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30 cars a month!

My new 3-month unit average is 30 cars a month! “I graduated college with a criminal justice degree, and then I started selling cars at Fred Beans Ford, just over a year ago. We use Joe Verde for our training. Our store does group training 3 days a week with Joe’s online training (JVTN®), and …

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Develop Skills to Avoid 2 Sales Killers

My biggest challenges with developing my skills started with taking everything I learned about selling pots and pans, real estate, insurance, etc., and reworking that into the specific words & phrases I’d need to use selling cars. Then came processes. Selling pots and pans or insurance going door to door, isn’t the same process you’d …

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Sales are up after class!

From 12 a month to 19.5 after your class! “I had been working in Service for 4 years, before I started selling cars. I sold cars for 5 months, and really enjoyed it – and I just got back from the Joe Verde Sales Workshop. Before I went to the class, I was averaging about 12 …

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The easy way to control your growth in units & income!

Nothing Past 3 Months Ago Matters Now Why? Because it’s “History”! Let’s say you had your best month ever back in February and sold 20, that was a great month. It’s gone now, though, and so is that big paycheck. If you want to improve your sales and income, you have to know where you …

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Thomas Boosted his Sales By 50%!

“My sales are up 50% after attending your Closing and Negotiating Workshop.” “Joe, I just wanted to say thanks!  I attended your 2-day Closing and Negotiating Workshop, and it was jam packed with more ways to make more money! Your ‘budget focused’ negotiation process is the way to go, and when I got back, I really …

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A response we hear about using Scripts again & again…

“You tell us to say ‘exactly’ what you’re saying and in the same order, but everybody is different, so I need to play it out as it goes.” True: Everyone is different. Some tall, some are not. Some are young, some are old. Some have lots of money, some have hardly any. How we all …

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Turn Lost $ales Into More $$$ On Payday

Your goal is to get the people who didn’t buy from you back in for a second chance. And I have no idea who taught us to wait 3 days. Quick facts… You’ve done 80% of the work, and when you get that customer back on the lot, most of them will buy. 1. Get …

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Are you pretending to be someone else?

So many of us spend our lives pretending that we’re someone else… I’m not talking about the ‘you’ that you present to others, I’m talking about the ‘you in your head’ that controls what you do, or don’t do. It took me close to 40 years to finally understand that I can be the person …

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How to respond when they buy somewhere else

If we didn’t have the right car, I pushed hard, lost sales and guaranteed they’d never see me again. Then I realized that even if I missed the sale, I still wanted the others they’d buy. So l learned to sell andbuild my fan base with calls and a one page monthly newsletter. Example: A …

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Will you turn ‘pro’ without ever practicing?

Would a golfer become a pro if they just watched videos and never practiced? No way! I played golf with dozens of people who couldn’t hit anything they were hoping to. They’d spend a ton on the best equipment, pay hundreds to play on a beautiful course, leave frustrated, but wouldn’t spend $50 to pay …

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You know what customers really want???

You know how frustrating it is, when you need help and you can’t get in touch with someone or can’t get them to return your calls? It’s even worse when you have an important question. Join the club, because that’s exactly how your customers feel, too. Every call from them is just as important to …

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“Being new, what should I focus on?”

We spend 2 full days in class, have 20 different 2-5+ hour courses on JVTN®, and I have a 400 page book to cover the answer to your question. Your success in sales depends on how serious you are about learning to sell, the right way. When people show up, even if they say ‘I …

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