“What are the tricks to selling more?”

Lots of people say they’re just shopping, and in real life, that’s true. But based on buyer facts, they’re shopping all right, but not just for a car. 71% said they’re shopping mostly for a salesperson they feel comfortable with, just like you and I do, when we buy expensive things. Have you ever gone …

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Dealing with the Added Mark Up

Ask Joe: “How do I deal with the added mark up  when a customer complains about it?” It sounds like chip shortages will continue to disrupt vehicle production this year. As long as dealers have a shortage, almost all new vehicle prices will be way above value. Limited new vehicles also creates demand and over …

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It’s 90 + 6 … Not 20 + 1

“Things are different now Joe. We either have what they want or we don’t & they can either afford it or they can’t. What difference does ‘selling’ make?” Wouldn’t it be great if ‘different’ means we actually could prequalify people real quick, take shortcuts and still sell more! Too many salespeople hold their breath, hope …

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PRICE or VALUE

You can’t do double-speak in sales. You either build value or get stuck on price. You have to learn to separate the transaction (paying for it) from the value of owning it. Transactions should take place inside, after you have a commitment to purchase. When I say don’t talk ‘price’ on the lot, I’m always …

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Go With The Flow

Almost everyone will ask you a price question right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask you ‘what can I buy this for?’ ‘Why’ doesn’t matter – what matters is: if you let the conversation focus on price instead of …

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Stop Wasting Your Day Waiting For An ‘Up’

A lot of salespeople spend most of their day just waiting and hoping. They hope for traffic, hope they’ll get an ‘up’, hope that person is serious, hope there’s a unit in stock they’ll want to buy, and hope they can and will take it home today. WOW! That’s just way too much ‘hope’ to …

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Unsold Prospects

Happens every day: You spent time, didn’t make the sale and they left. You know the stats: 78% (8 of 10) came to buy, and that doesn’t change, just because they left. That means your hottest prospect for a quick & easy sale just drove away. Averages: 33% (3 out of 9) come back with …

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Closing & Negotiating…

How salespeople miss sales that could have easily become deliveries Your Opportunity To Deliver More Units We know 78% (8 out of 10) of the people on your lot came to buy. We also know that 86% are flexible and buy a different color, equipment or vehicle than they said they wanted. I will agree, …

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Got Any Room To Improve?

Rate Yourself 1-10… ○ Control during the sale ○ Following our 8-Step Process ○ Finding ‘wants & needs’ for targeted demos & presentations ○ Bypassing price on the lot ○ Building value to help you close ○ Closing for a solid commitment ○ Negotiating (not dropping price) ○ Holding gross ○ Selling the ‘other’ units …

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Your “Words” Control Your Success

Most salespeople say they hate scripts, because ‘they sound phony’ or ‘don’t work’ or some other reason to justify not learning new things that are more effective. If that’s you – surprise… Everything you say now is scripted. Understand that your scripts are your ‘skills’ and your skills control your success. If you’re selling 8 …

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Work on Commission…?

Why wouldn’t everyone on commission do something every month to improve? A lot of people in dead end jobs figure “What’s the point – no matter how hard I work or improve, I won’t earn more money.” For a lot, that’s very true. I’ve worked with other people in many ‘dead end’ jobs and I’m …

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Avoid more objections when you close!

Stop adding more objections & make closing the sale easier. How many times has a customer given you an objection like, “It’s too much,” and you made the mistake of thinking you’ll close it quick with, “Not a problem, we’ll make you the deal of the month.” Only to have them add another one… “We …

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Another Question…

What would you do if a couple came in and enthusiastically asked to see the new Mustang? ○ Show it to them.○ Tell them how great it is.○ Give them a demo.○ Try to close. The problem with assuming… A man ran into the drugstore and asked if they had a cure for hiccups. The …

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“What’s your #1 tip?”

Time to answer more of the “How can I…?” questions we get… “What’s your biggest #1 tip to help me sell more cars and make more money?” To succeed, you have to take charge of you. Fact: About 10% will buy no matter how bad you are, and 10% won’t buy no matter how good …

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Make at Least 4 More Easy Sales This Month

If you’re willing to follow this simple plan, you can easily pick up an extra sale a week. What’s the plan? It’s simple …“Just make a plan every day.” That’s it! Most salespeople go to work and ‘hope’. To sell more, change that to ‘go to work to work’ with a plan and then ‘do …

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Their Wants and Needs…

Ask Joe: “You say ‘find their wants and needs’ a lot, please explain more.” Buying anything starts with a want or a need. Understanding the differences and how to handle them and improve skills is critical in sales. • I need a desk since I’m working from home now. A true ‘need’ isn’t optional. BUT, …

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To Grow – Build Your Repeat & Referral Business

How do you maintain relationships with friends you don’t see but every few years? You stay in touch by phone, text or email. How do you make future sales to the customer who just bought from you? You stay in touch by phone, text or email. You can’t control the # of leads you get …

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