Questions To Find “Hot Button” Motives

Investigating to learn more than “I want a 2500 HD” is critical. When you find and sell to each driver’s “Hot Buttons”, people object less, and pay more for their dream truck (or car, RV, motorcycle or boat). Here are some bad vs. good examples… Dead End Questions Do you want a long bed? “No” …

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Selling Is About Communicating

Two key points I want to make… 1. The different ways we communicate directly affect the outcome, so stick with the best… • What we say: By themselves, words aren’t bell ringers and only make up 7% of effective communication. • How we say it: Our tone & inflection adds more meaning to what we …

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What are you working on to improve?

In the last few months on my blog, we’ve talked about… • Trade bad sales habits for good ones. Did you create a list of yours? Have you traded a few, so you can sell more? • Emotions Drive Sales On the lot, are you focusing less on the ‘transaction’ and focusing more on their …

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How To Move Up In Levels

The progression from the bottom to the top in sales is all about skills, processes, goals, organization & determination. So let’s look at the quick list of skills and habits you need to get to your next level. 1. From ‘Below Average’ to ‘Average’ First, get serious. Do what I cover in here and “Go …

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Avoiding Distractions…

While we’re talking peer pressure, when I started selling cars again, I had a clear daily routine I followed to sell more. I’d get there half an hour early, then walk the front line and back lot to see what came in or moved around since I’d left. I walked through service, the customer lounge …

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Fall down, Get back up!

When you fall down, do you get back up? Think about when you miss a few sales in a row – do you give up and blame it on the market, the dealership, the customers, etc. or do you learn more, so you can sell more units in the future? ————— I’m sure glad this …

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Gross is Up!

Dealers are telling us ‘gross is up’. Why? They say it’s because people don’t want to shop several dealerships with the COVID outbreak to buy a car, so they’ll pay more. But customers always felt that way and most of them would have paid more. The difference is, most salespeople don’t follow the basics, they …

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Career Makes Good After Stint In Army

Congrats To Joe Baucco… “After I got out of the Army, I was looking for a new adventure where the sky was the limit. As I was going through your training, I realized I was following in your footsteps from the military into sales, and was very lucky to start at a great dealership that …

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Clear Goals = Fast Recovery

To get through this ‘stuff’ the most critical activity now is to have clear goals and plans to get you back on top. A positive statement: “I’m going to get through this” isn’t a goal, just a statement with nothing to back it up. Unrealistic goals like, “I’m going to work hard and make 10 …

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Who’s on the lot?

Joe Verde trainer, Sean Gardner, has another great sales training tip for the automotive industry… Check out this quick tip and don’t forget – they’re all buyers NOW! ##### Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a free soft …

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“I sold 45+ cars in April (2020)”

Congratulations Seamus! “I wanted to touch base and let you know after one year of working in the industry, and from going to the Joe Verde sales workshop, I have had another record breaking month! With the proper mindset and just focusing on work and not the world around me falling apart, in April I …

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How do I stay motivated?

How do I keep my head on straight right now? In my newsletter for auto Dealers and Managers this month, I reminded them that this month that now is the time to… Dig your way ‘up’ and ‘out’ of this, instead of ‘down’ and ‘deeper’ into it. The question focuses on the critical part of …

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How bad is business now?

How bad is business for most dealerships? There is no general answer to that right now. Seems like most of the US and Canada were in a lockdown and most dealerships couldn’t open for sales, and many may be slowly reopening over the next month. During this time, I’d hope that most of those were …

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Open For Business…

ARE YOU READY?Of course you’re ready to get back to work, the real question is…ARE YOU PREPARED? ————— In my monthly newsletters, I’ve talked about how important it is to be prepared as states allow more people to get out of the house and back to work. Everybody is taking a hit and nobody expects …

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Congratulations, Brandon!

“Even with the pandemic, I sold 22 units and was #1 in March after your sales workshop.” “I’ve been in the car business 2 years, and was already doing good averaging about 15 cars a month when the opportunity came up to attend your sales workshop. I knew what I would learn at your class …

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It’s Your Career – How far will you take it?

There is a ton of opportunity to grow for 2 reasons… 1. Experts say to expect 17’ish million units again this year, people got tax cuts, companies got breaks and can keep more employed or raise their pay. 2. 80% of the salespeople down the street are below average. That means your competition isn’t very …

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