The Feelings Behind the Big Splurge

How ‘We The People’ Feel About Buying Expensive Products Which ones you agree with… “We came to buy the car!” The very biggest problem: 80% of all salespeople lack even the most basic selling skills. Want to earn more? Develop and double your skills to double your income. ##### Sell more cars with Joe Verde’s sales book, “Earn …

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They don’t just want to ‘look at cars’…

There aren’t buyers, lookers, shoppers and flakes (aka: special finance prospects). Everyone is a buyer today or down the road, and wants one thing… To talk to a salesperson who’s nice, cares about helping them get the right vehicle, knows about the product, and can help them see how owning it will benefit them as …

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Find What They Want & What They Need

First, let’s talk about ‘why’ you want to find their wants & needs. Does ‘I want to look at’ mean they want to buy one? A well-dressed, 40ish guy came in, asked to see the used Corvette. I said, “Jump in,” burned some rubber, slid around a corner, got back and said, “What do you …

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How To Lose Most Sales Within The First 5 Minutes…

What not to say… “How can I help you?” (Just looking.) “Anything in particular?” (Not really, we just want to look at a 150.) “We have a sale going; we can save you $2,500 on most models.” (Like I said, just looking.) [SP opens door] “Any questions? (They have a 6 cylinder or Hybrid,don’t they?) …

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You need a plan…

Let’s lay out a plan for you to make 2026 your best year ever… I want to stress how important it is to follow the steps to a sale to double your sales — just like the thousands of people who submit testimonials that I post on the blog every month. It’s a new year, …

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Big Gift Under The Tree…

Learn to use the spirit of Christmas and gift giving as a closing tool to help you deliver more units this month. Put a new car, truck or whatever you sell on the showroom floor with a big red bow on it, and start talking about “Christmas presents”… NOW! People love giving presents, especially to …

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Leads the Board every month!

“I lead the board every month in gross and in sales because of what I’ve learned on JVTN® with Joe’s training.” “I have been using Joe Verde Online Training for longer than I can remember. Using Joe’s scripts (words), closes, objection handling techniques as well as asking for new business, is so effective and easy …

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Only Santa Drives A Sled

Most people have a trade-in, so I want to remind you to never knock a person’s trade. They trade them in because they don’t like them or because they have issues, or they just want a new car. But if you start knocking it, they’ll start defending it! We all want too much for our …

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Features don’t add value by default…

Let’s talk about Features… Unless you sell the benefit, they just add to the price. Another common problem that goes along with knowing all of the product stats is being able to explain what they mean, and then tying it in to how each of those features relates to each customer’s specific wants and needs. …

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Training provides focus to get back on track

Joe Verde’s training works! “I was a bartender for a couple of years, and always built rapport and made a friend. When I started selling cars, my dealership had me attend Joe’s ‘How To Sell Cars’ workshop, and I also applied what I learned in his online training in the dealership. I started using Joe’s …

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Sold 28 vehicles 2nd month in the car business!

I sold 28 vehicles my 2nd month using JVTN® online training! “Our dealership and managers hold training 3 segments a week with us, and we also do daily training on our own with the Joe Verde Training Network® (JVTN®). I follow Joe’s steps with every customer, and set clear goals on what I want to …

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The Power Of Suggestion…

I saw a hypnotist one time, who within minutes had a woman with her feet on one chair and her head and neck on the other, stiff as a board. That was cool, so I went to a bookstore to learn more and bought… “Hypnosis & Behavior Modification” Not to hypnotize people, I was just …

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How important is a proper greeting?

Your first few minutes with a customer are more important than the next couple hours. From the time they pull in on the lot, the clock is ticking. And you have less than 5 minutes to make them feel comfortable with you! You’re making your first impressions of who they are, and they’re sizing you …

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3 Keys from the Sales Workshop…

Went from 5 to 35 after Joe’s Sales Workshop! “Joe, I can’t say enough about the impact your sales workshop has made on my life. I was new to the powersports business and had no experience in sales and had 1 month where I only sold 5 units. Loved your workshop! I sold almost 20 …

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How can I average a delivery a day?

Whether it takes a few months, the rest of ‘25, or all of ‘26, set a goal to average a delivery a day. “Joe, that’s just unrealistic, too!” Here again, I agree – because if all you do is keep doing what you’re doing, you’ll just keep getting what you’re getting, or less. Until you …

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The 5 Big Ones

Why do customers seem so cautious or hard-headed about spending 20+% of their take home pay on the payment? That’s easy, and here are the 5 questions and answers every customer has to feel confident about before they’ll buy. Every customer looking for a new or used vehicle, will have several ‘preconditions’ that must be …

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Sell What You Can See, Not What You Can Order

Have you ever had someone ask for a “white 2-door” you don’t have? Sure, we all have. Say this if you want to almost guarantee you’ll lose a sale today: “No, but I can get you one.” Your goal is to sell something now, and you have nothing to lose by following this process instead: …

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Build Your Customer Base

I know that becoming productive all day is a huge change from just waiting for the next call, or the next customer on the lot. But if you’re with customers 3 or 4 hours a day and sell a dozen cars, if you fill in the other 3 or 4 hours, you can sell another …

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