Which is most important to make a sale – price or value?

Almost every salesperson is taught to focus on price, trade, down and the payments the customer is looking for when they’re out on the lot. Me, too, my first 5 years. We learned to do that from the other salespeople and from our managers. Everything was about price. We spent our time with customers trying …

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How Wade handled ‘price’ and held gross!

“Thank you, Joe! I have so much more confidence after attending your Closing & Negotiation Workshop! You just know when a customer is going to be tough, and it usually starts right after the greeting – when they bombard you with price related questions. I counted 4 times that I bypassed those, just so I …

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One of the Most Common Questions We’re Having…

Let’s talk about the questions we’re getting now… “Joe, why do you keep talking about your 8 steps to the sale when we have almost no inventory to sell? In real life, we either have the car they want or we don’t, and they either buy it or they don’t.” ————— I love it when …

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Doubled Units, Tripled Gross

I more than doubled my units & tripled my gross with Joe’s training! “When I first started selling cars, my manager told me to just go talk to people and that I’d get the hang of it. I didn’t, so a year later I reached out to The Joe Verde Group and I started with …

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Here’s ‘one thing’ to help you sell more

Most salespeople don’t count all of those other potential customers, because most don’t buy. The problem is with the word ‘most’. All People – Most People = Some People who do end up buying, when you do your job. I learned to cheat too, because my first manager told me to log all ‘ups’. The …

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Turn Lost $ales Into $$$

8 out of 10 people you don’t sell are still going to buy – from you or someone else. You’ve done 80% of the work and when be-backs show, most buy so do your job and improve your sales 30-50% this month. #1. You can’t stay in touch with anyone if you don’t get their …

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Avoiding Distractions…

While we’re talking peer pressure, when I started selling cars again, I had a clear daily routine I followed to sell more. I’d get there half an hour early, then walk the front line and back lot to see what came in or moved around since I’d left. I walked through service, the customer lounge …

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How do I stay motivated?

How do I keep my head on straight right now? In my newsletter for auto Dealers and Managers this month, I reminded them that this month that now is the time to… Dig your way ‘up’ and ‘out’ of this, instead of ‘down’ and ‘deeper’ into it. The question focuses on the critical part of …

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How bad is business now?

How bad is business for most dealerships? There is no general answer to that right now. Seems like most of the US and Canada were in a lockdown and most dealerships couldn’t open for sales, and many may be slowly reopening over the next month. During this time, I’d hope that most of those were …

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Open For Business…

ARE YOU READY?Of course you’re ready to get back to work, the real question is…ARE YOU PREPARED? ————— In my monthly newsletters, I’ve talked about how important it is to be prepared as states allow more people to get out of the house and back to work. Everybody is taking a hit and nobody expects …

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Service to Sales…

“From ‘service’ to ‘sales’ with 200 units my first 8 months.” “Joe, I’ve been in the car business over 24 years and recently made the switch from service to sales. I knew a lot about cars, but selling them was a whole different process and I was lucky that my dealership subscribes to your online …

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Doubling Up!

“I doubled my sales and increased my gross.” “Joe, I have been selling cars only 4 months and was so lucky to get at a dealership that started using your training my 4th month. The first day we got JVTN® , my manager said you’re going to watch a minimum of one chapter per day …

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How to get from the 8 Car Rut to 20…

As the 8 car guy my first 5 years, I would have immediately laughed this off and started explaining why you can’t. My response would have included the same things we hear from salespeople today who were never trained, or worse, were trained on the same sales prevention skills and techniques I learned my first …

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Averaging 20 units a month…

“My current average is 20 units a month.” “Prior to selling cars I was a manager at a cell phone store, where my potential was maxed at $5,000 per month. I started selling cars 3 years ago and my current average is 20 units a month, and I am working on improving that average even …

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Increased by 300%

“We increased our net profit 300% from your training.” “We made a commitment to improving and since coming on board with The Joe Verde Group we have continually improved and moved the needle (charts) northeast (up). We sent all of the managers to your Team Leadership Workshop and to your Closing Workshop – and we …

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Sean Gardner Talks To Dealers On CBT News

Sean Gardner, a longtime Joe Verde Trainer, talks to auto dealers and managers about being a management driven dealership and what it takes to develop those foundational selling skills. He was interviewed during the NADA Show in San Francisco by CBT News’ Jim Fitzpatrick. Check out his interview about the car business on CBT News …

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Peer Pressure Kills Sales & Careers

It doesn’t take much more than a ‘duh’ degree to know that if you don’t do what it takes to succeed – you won’t. But so many people reading this who want to improve and know they can, don’t. Most don’t even try, because they’re afraid of the ‘resistance fighters’ or of what some of …

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Unsold Follow Up

For my first 5 years, my managers said ‘there’s no such thing as a be-back’…so of course, I didn’t follow up. For 5 years I didn’t even get names and numbers if they didn’t buy. Since none of us did any follow up, we didn’t get many be-backs, either, which meant our managers were correct. …

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