How Wade handled ‘price’ and held gross!

“Thank you, Joe! I have so much more confidence after attending your Closing & Negotiation Workshop! You just know when a customer is going to be tough, and it usually starts right after the greeting – when they bombard you with price related questions. I counted 4 times that I bypassed those, just so I …

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“My sales are up 50%!”

“My sales are up 50% after attending your Closing and Negotiating Workshop.” “Joe, I just wanted to say thanks!  I attended your 2-day Closing and Negotiating Workshop, and it was jam packed with more ways to make more money! Your ‘budget focused’ negotiation process is the way to go, and when I got back, I really …

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Experience vs. Skills & Attitude

About experience in sales… 1. If all it took was experience to get better at selling and closing, and if I look back at my time in sales, other than the COVID bonanza on income the last few years, if I haven’t been continually improving my skills, it’s on me…not our inventory, market, etc. ❑ …

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Working Your Deal

To sell more cars, just eliminate price as an issue. It’s one of the easiest things you can do to not only sell more, but to hold more gross. Since price comes up early on, learn to turn their price objections into budget concerns. Why? Especially now with inflation gone wild, budget is definitely the …

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3 Quick Reminders

Which statement is correct? (Slow down and think.) ● Buying is a logical decision based on facts, and the negotiation is emotional. ● Buying is the emotional decision, and negotiation is logical based on facts. Aren’t Sure? Do you recall anyone on the lot ever getting super excited when you tell them their trade is …

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Body Language Basics

Being able to ‘read’ what people mean, not what they say, is critical. So is projecting your own body language they’ll be reading. That’s why it’s so important to master your skills and the 8 steps so you can give your full attention to the customer. When you’re winging it, you can’t pay attention, because …

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Learn To Negotiate

I would never try to summarize ‘negotiation’ in here, it’s way too big. That’s why we have advanced courses on closing and setting up more successful negotiations on JVTN®. Big Tip: The key to a successful negotiation depends on what you did on the lot – not what you do in your office. To Set …

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No Rushing & No Shortcuts

Making or missing a sale takes the same amount of time, about 90 minutes. The result depends on what you do in those 90 minutes. If you spend 80% of your time on the lot following each of my 8 steps and focus on a targeted demo & presentation on the closest to perfect vehicle …

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Mileage Matters Again

Here in California, premium is almost $5 a gallon, up from $3.99 not long ago and I have to buy about 40 gallons a month. Diesel went up $1, too. My truck holds 36 gallons + 70 more in the auxilary tank for equipment, so I also buy another 200 gallons of diesel a month. …

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What’s Your ‘One Thing’…?

There’s always ‘one thing’ (or more) that you can improve! What If You Could Learn The ‘One Thing’…? ● one question you could ask to break the ice quickly, when you first meet someone● one sales process you could follow every time, to sell more● one question to move away from price, so you could …

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Quick Solutions…

In sales, everything matters… Who buys – men or women? A Forbes report in 2019 showed that women buy 62% of the new cars in the U.S. and influence 9 out of 10 vehicle purchases. (Tip: If you aren’t sure about the stats, ask your wife.) Women tend to be more practical and ask more …

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Sean Gardner Talks Closing On CBT News

Joe Verde trainer, Sean Gardner, was featured on the morning broadcast for CBT News to explain how to give customers a world-class experience when they buy a vehicle, virtually or in person. The extensive interview talks about the top three ways to simplify closing, and selling how customers want to buy, including: Avoid pre-qualifying the …

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Be A Pro – Look, Act, Sound & Think Like One

You have 11 more months this year and if you want to improve and break records, just do what other 20-30 car salesperson do: • Ditch ‘average’, and Look, Act, Sound and Think like a pro in sales this year! • Leave your problems and everything else that’s going on in life at the curb …

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How To Move Up In Levels

The progression from the bottom to the top in sales is all about skills, processes, goals, organization & determination. So let’s look at the quick list of skills and habits you need to get to your next level. 1. From ‘Below Average’ to ‘Average’ First, get serious. Do what I cover in here and “Go …

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Asking Questions…

Ask Joe: Why is asking questions so important? Because “Telling Isn’t Selling”Pros don’t tell their way to a sale, they ask their way to the sale. Everything in ‘selling a product’, depends on you asking the right questions. You need the right questions to… • turn an incoming call or lead into an appointment, • …

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How you can improve your sales, income right away…

Great job Colby! “From 6-7 to 14.5 and on track to make $80,000 this year!” “Without the training on JVTN® I have no clue where I would be today. If it wasn’t for Joe’s step-by-step processes and his practice and repeat wording, I’d have no framework to follow. And I love being able to study …

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Rate ‘You’ On ‘Price’

How much of your time with a customer focuses on price? 1. a. On the lot…Do you pre-qualify, asking what they want to pay, want for their trade, down & monthly payment and then determine whether you think they could buy? b. Or do you find out what they want to buy, who it’s for, …

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