Category Archive For "sales book"
Go With The Flow
Almost everyone will ask a price question right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask, “What can I buy this for?” The ‘why’ doesn’t matter – what matters is that if you allow the conversation to start off about price …
Avoiding Distractions…
While we’re talking peer pressure, when I started selling cars again, I had a clear daily routine I followed to sell more. I’d get there half an hour early, then walk the front line and back lot to see what came in or moved around since I’d left. I walked through service, the customer lounge …
Gross is Up!
Dealers are telling us ‘gross is up’. Why? They say it’s because people don’t want to shop several dealerships with the COVID outbreak to buy a car, so they’ll pay more. But customers always felt that way and most of them would have paid more. The difference is, most salespeople don’t follow the basics, they …
How do I stay motivated?
How do I keep my head on straight right now? In my newsletter for auto Dealers and Managers this month, I reminded them that this month that now is the time to… Dig your way ‘up’ and ‘out’ of this, instead of ‘down’ and ‘deeper’ into it. The question focuses on the critical part of …
Is it goal setting – or is it magic?
Goal setting is the best kept secret in the world and it’s the closest thing there is to real magic. It’s simple, and it’s powerful. You figure out what you want, then write a very detailed plan on how you’ll get it, and then presto – if you just follow your plan, 94% of the …
Goals Control Success
If you read my blog, you’ve probably remember me talking about how to grow from the bottom up. It’s really a very simple and logical process. Just keep improving your lowest months. That makes sense, but what about your highest months? More good news: by eliminating your bad months, you’ll also sell more on the …
Secrets to Success…
Ask Joe: “I want to make $100,000 every year – where do I start?” We get this question a lot in class and through our ‘Ask Joe’ emails. That’s why I wrote these 3 books… • “How To Sell A Car” • “Earn Over $100,000 Every Year Selling Cars”• “Goal Setting For Salespeople” ‘Sell’ is …
What Works Best for a Walkaround…?
Ask Joe: Why should a 6-Point Walkaround be a ‘Targeted’ 2 or 3-Point Walkaround instead? I was a judge at a walkaround contest held by the manufacturer. The best product sales experts from every region were there. They came on stage with the vehicles they’d present and the crowds roared (OK, no roar, but they …
When every deal is a mini…
Ask Joe: “I can’t make $$$ – every deal is a mini!” If you’re getting lots of minis, it’s either because you’re only selling small units with zip for gross to begin with, or because you’re holding a price dropping auction on each vehicle you show people. Some dealers run big price ads, put a …
How to get from the 8 Car Rut to 20…
As the 8 car guy my first 5 years, I would have immediately laughed this off and started explaining why you can’t. My response would have included the same things we hear from salespeople today who were never trained, or worse, were trained on the same sales prevention skills and techniques I learned my first …
Developing Your Skills
If you’re training on JVTN® or attending our sales workshops so you can sell more, let’s talk about how you can turn knowledge into skills. We retain… • 10% of what we read• 20% of what we hear• 30% of what we see• 70% of what we discuss w/others• 80% of what we experience So …
* Urgent Notice *
People don’t buy cars, boats, bikes or RVs until they’ve already taken mental ownership. Try to remember that none of us buys anything, even something as simple as a bottle of water, until we visualize ourselves using it for the purpose we want or need it for. When you’re thirsty, you think about something to …
Averaging 20 units a month…
“My current average is 20 units a month.” “Prior to selling cars I was a manager at a cell phone store, where my potential was maxed at $5,000 per month. I started selling cars 3 years ago and my current average is 20 units a month, and I am working on improving that average even …
Success In Sales Or Anything Else Is A DIY (Do It Yourself) Project
“What do I have to do to sell a lot of cars and make a lot of money? We get different versions of this question all of the time, and the answer is pretty self-explanatory. The problem is that most people don’t like the answer. They ask how to improve, but don’t want to have …
Kick off your Success…
“Whether you think you can, or think you can’t, you’re right.” – Henry Ford This is a famous common sense statement from Henry Ford, and it’s so true: How we think always affects what we do, and how well we do it. From what I didn’t learn about selling at my first dealership, I not …
Choose Your Pain
I’d be the first to admit that becoming more successful involves change and to most people, change seems painful. I don’t know if you’ve heard it, but this statement below was one of the most important ‘truisms’ I learned… There are 2 kinds of pain in life, Discipline or Regret. If your roof leaks, you’ll …
2019 Is Here…What will you do different?
It’s a brand New Year and that means it’s time to get out of your rut and sell more! How long have you been selling the same number of units and earning about what you earned last year? If you’re like most salespeople who’ve been selling for a while – the answer is probably close …
Go-to Closes For Objections…
Closing is everything that moves the sale forward. Yes, an effective greeting is closing because it moves you closer. And of course, getting that final TMO commitment is closing. When you get an objection like, “I’m not buying because…”, handling it means you’re also closing. I have close to 100 or so closes I personally …
