Ready?

How you’ve been selling cars will need an update, as ‘back to normal’ is kicking in again. Why start now? Because the ‘back to normal’ changes started months ago. So if you haven’t put on your realistic glasses instead of the rose colored ‘I’m not concerned, everything will work out’ glasses, then fasten your seatbelt. …

Continue reading

Put On Your Very Best Happy Face

It’s the holidays, so greet them with a smile – be positive. And remember it’s just as important every day the rest of the year, too. Smile – Or Get A Different Job! When people have to spend $30,000 to $50,000 for a car, their fear is making a bad decision. No customer wants to …

Continue reading

“From $45,000 to $80,000 to $100,000!”

“I started selling cars 3 years ago in the middle of the pandemic, at a great dealership that believed in the value of great training – and if it wasn’t for your training, I would not have made it. From Day 1, I have trained daily on JVTN® learning your 8 Step Sales Process To …

Continue reading

Wages for Waiting = $0

But how much you can earn in sales is unlimited! Write the question below on a few business cards, tape a note on the back of your phone or create reminders throughout the day so that you’re constantly reminded to “work” when you’re at work. “Am I doing the most productive thing possible right now?” …

Continue reading

‘Closing’ & ‘Objections’

Closing: Everything that moves the sale forward. And of course, getting that final TMO ‘total mental ownership’ commitment is closing. Objections: They’re just speed bumps! Some are easy, some are tough. Overcoming them is closing, too. I have 100 or so closes I’ve used. Some almost never, and about 10 were my ‘go to’ closes’ …

Continue reading

Do You Believe In YOU?

Albert Einstein got low scores in arithmetic, Winston Churchill got poor grades in English, and both ended up being two of the greatest men in history. Bezos (Amazon) and Musk (Tesla) are both headed to a TRILLION in value for their companies. Their initial value was ZERO. Thomas Edison failed 10,000 times trying to make …

Continue reading

Questions About Closing More Sales

Don’t confuse selling to someone, with someone who is buying. I bought an SUV, actually I almost did – until the whole process was so ridiculous, I just walked out. Anyway, the salesperson I tried to work with, didn’t make any attempt to talk to me, even though he was just standing on the lot …

Continue reading

Summer is Definitely Here…

Dealers are getting dozens of new vehicles instead of hundreds, these days. I talked to one yesterday who was getting just over 100 and now only shows 30-35 coming in this month. To the rescue… Selling CPO & Used Cars It’s the same thing at every dealership I drive by. There are almost no new …

Continue reading

Beat Who’s On Top, Or Improve?

Is your goal to ‘beat the top salesperson’ or to continually improve? Math: If you both just work your shift and the top SP sells 15 and you sell 12 – of course you can beat him or her just by doubling down on your hours. Problem: You can’t maintain double down, so I’d recommend …

Continue reading

Are You Making These Mistakes?

Right now, salespeople everywhere are making critical mistakes in the 8 steps to a sale that are costing them those extra sales they want to be making now. Review my 8 steps… • In Step 2. Mistake – they don’t investigate to find wants, needs and hot buttons. Remember, 86% buy a different make, model, …

Continue reading

“What are the tricks to selling more?”

Lots of people say they’re just shopping, and in real life, that’s true. But based on buyer facts, they’re shopping all right, but not just for a car. 71% said they’re shopping mostly for a salesperson they feel comfortable with, just like you and I do, when we buy expensive things. Have you ever gone …

Continue reading

It’s 90 + 6 … Not 20 + 1

“Things are different now Joe. We either have what they want or we don’t & they can either afford it or they can’t. What difference does ‘selling’ make?” Wouldn’t it be great if ‘different’ means we actually could prequalify people real quick, take shortcuts and still sell more! Too many salespeople hold their breath, hope …

Continue reading

Go With The Flow

Almost everyone will ask you a price question right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask you ‘what can I buy this for?’ ‘Why’ doesn’t matter – what matters is: if you let the conversation focus on price instead of …

Continue reading

Learn To Negotiate

I would never try to summarize ‘negotiation’ in here, it’s way too big. That’s why we have advanced courses on closing and setting up more successful negotiations on JVTN®. Big Tip: The key to a successful negotiation depends on what you did on the lot – not what you do in your office. To Set …

Continue reading

Mileage Matters Again

Here in California, premium is almost $5 a gallon, up from $3.99 not long ago and I have to buy about 40 gallons a month. Diesel went up $1, too. My truck holds 36 gallons + 70 more in the auxilary tank for equipment, so I also buy another 200 gallons of diesel a month. …

Continue reading

Learn More = Earn More!

Some say they don’t think they should have to read this, or go to class or really dig in to courses on JVTN® they have access to. My question to you is… “Do you want to earn more $$$ or not?” Most salespeople ignore that ‘earning more’ is the real question. They also ignore that …

Continue reading

Got Any Room To Improve?

Rate Yourself 1-10… ○ Control during the sale ○ Following our 8-Step Process ○ Finding ‘wants & needs’ for targeted demos & presentations ○ Bypassing price on the lot ○ Building value to help you close ○ Closing for a solid commitment ○ Negotiating (not dropping price) ○ Holding gross ○ Selling the ‘other’ units …

Continue reading