Category Archive For "sales book"
In Sales, You Decide Your Salary
Selling is the only job most of us could get that pays an unlimited income that can be as high as we want, and we get to decide what we’ll be paid. Excluding Exotics, Etc. ##### Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order …
The Feelings Behind the Big Splurge
How ‘We The People’ Feel About Buying Expensive Products Which ones you agree with… “We came to buy the car!” The very biggest problem: 80% of all salespeople lack even the most basic selling skills. Want to earn more? Develop and double your skills to double your income. ##### Sell more cars with Joe Verde’s sales book, “Earn …
How To Lose Most Sales Within The First 5 Minutes…
What not to say… “How can I help you?” (Just looking.) “Anything in particular?” (Not really, we just want to look at a 150.) “We have a sale going; we can save you $2,500 on most models.” (Like I said, just looking.) [SP opens door] “Any questions? (They have a 6 cylinder or Hybrid,don’t they?) …
Going … Going … Almost Gone!
2025 ain’t over ‘til it’s over … and you still have time to pull yourself out of a slump, or finish a good year with a bang and make this a great year. Let’s talk about how to find and use some of the advantages the holiday season offers you, that most salespeople miss. Selling …
Features don’t add value by default…
Let’s talk about Features… Unless you sell the benefit, they just add to the price. Another common problem that goes along with knowing all of the product stats is being able to explain what they mean, and then tying it in to how each of those features relates to each customer’s specific wants and needs. …
The Power Of Suggestion…
I saw a hypnotist one time, who within minutes had a woman with her feet on one chair and her head and neck on the other, stiff as a board. That was cool, so I went to a bookstore to learn more and bought… “Hypnosis & Behavior Modification” Not to hypnotize people, I was just …
The 5 Big Ones
Why do customers seem so cautious or hard-headed about spending 20+% of their take home pay on the payment? That’s easy, and here are the 5 questions and answers every customer has to feel confident about before they’ll buy. Every customer looking for a new or used vehicle, will have several ‘preconditions’ that must be …
Quick Thoughts On Becoming A High Achiever
If you’ll learn more, you can average at least one sale a day. “Joe, that’s just unrealistic!” I agree, it is … until you develop your skills and follow the process. Then you can double your sales. Opportunity reminders… • The average family will purchase over 30 vehicles lifetime.• 30% have a family member who …
Avoid bad days!
If you depend on floor traffic, what happens if the weather or business goes south this month? Exactly. If you rely on floor traffic, you better take some classes now on how to stretch a paycheck, because you’ll need to, if you aren’t going to create your own traffic. To make money in sales, you …
Close More Sales
Closing more sales, with higher gross, to happier customers who don’t fight you over price, is easy if you follow my steps to build a sale, one step & one question at a time. Most salespeople get almost no education in sales, and only learn from their peers. And if you ask any 8-car guy …
Can you make $1 million selling cars?
Heck yeah – I know a ton of people who’ve made over a million bucks selling cars and you will, too, if you sell cars long enough. The real question should be: “How long will it take me to earn $1,000,000 selling cars?” That answer is easy, because it’s just a math problem based on …
How to get ‘lucky’ more often in sales
Gary Player (old golf pro) was playing in a tournament. On the 13th hole, his ball landed in the sand. As the spectators watched, he hit it out of the sand and it rolled across the green and into the cup. After the shot, a guy yelled out, “You sure got lucky on that one!” …
Get Ready – Stuff is Happening!
20+ years ago, Success magazine wrote about a 55-year-old blind man who started selling cars and made $137,000 his 1st year. When they asked him how and why he did so well, he said… “I don’t know, but my first day on the showroom floor I bumped into 4 buyers.” He worked for a customer …
Your Future Is At Stake
Every salesperson struggles with the future, that is, until they realize they control their future in sales. Every industry that sells products people buy again, has two sources; new & repeat customers. For your dealership, generating new traffic is the most expensive part of the selling process, and new traffic is your toughest sale. A …
How will you treat your next prospect?
A. Do you assume everyone is a buyer, and head out with a smile on your face and a spring in your step, as you ‘welcome’ them to your dealership? B. Or do you kinda stand back, watch them for a minute or two to see what they’re looking at, while you decide whether you …
Small Paycheck Or Big Paycheck?
After 50+ years of selling and training, I know most salespeople don’t realize how lucky they are to work for a dealer who provides them with training on how to sell more, because 80% do not offer training. Unfortunately, too many salespeople in our industry are taught less about selling than fast food workers are …
To Grow – Build Your Repeat & Referral Business
How do you maintain relationships with friends you don’t see but every few years? You stay in touch by phone, text or email. How do you make future sales to the customer who just bought from you? You stay in touch by phone, text or email. You can’t control the number of leads you get …
Thomas Boosted his Sales By 50%!
“My sales are up 50% after attending your Closing and Negotiating Workshop.” “Joe, I just wanted to say thanks! I attended your 2-day Closing and Negotiating Workshop, and it was jam packed with more ways to make more money! Your ‘budget focused’ negotiation process is the way to go, and when I got back, I really …

