Bypass Price, Color & Equipment Objections

Read this next paragraph slowly… As soon as you allow a conversation to get bogged down in price, trade value or even color or equipmentbefore you build value, it slowly kills your chances of making that sale. Sell on your feet.Talk price on your seat. When you say, ‘I can save you a lot’, you …

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Your Most Important Skill

When you talk about the skills you need to grow in sales, whether you’re selling an average number of units right now (8-10) or selling 20; doubling your sales is right around the corner. And mastering questions can take you from 10 to 20 within 2 or 3 months. Questioning Skills You can love selling, …

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Think Like An Attorney In Court

Think of buyers as jurors… Without your ‘discovery’, you can’t convince them that this is the right vehicle for them to take home now. If you can’t ask questions to find their wants, needs and hot buttons, you can’t give a good presentation or demo, because you won’t know what to cover to make it …

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Critical Tip: Slow Down!

All of the people who’ve had dramatic increases in their unit sales and income from our training – whether they moved from 10 to 20, 12 to 38 to 50, or who deliver 75+ units per month or the salesperson, Clark I’ve referred to who was making $400K+ per year – had one thing in …

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Get Ready – Stuff is Happening!

20+ years ago, Success magazine wrote about a 55-year-old blind man who started selling cars and made $137,000 his 1st year. When they asked him how and why he did so well, he said… “I don’t know, but my first day on the showroom floor I bumped into 4 buyers.” He worked for a customer …

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Focus on Yesterday to Sell More Today!

Success lies ahead, but you have to know your past to improve. And let’s be clear on one thing; working double shifts will not improve and stabilize your average. If you pay attention, when you do double shifts and sell 4 more that month, you’ll notice the next month you drop down about 4, because …

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Doubled in sales & income!

I more than doubled my sales and my income after Joe’s workshop! “Wow! What a great workshop! It was a true game changer for me. I have been selling cars for about a year, and was averaging about 8 a month. After Joe’s workshop, I’m not only on fire, but I also learned Joe’s 8 …

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How Are Sales Across The Country?

A great question… I just attended the National Auto Dealers Association (NADA) convention in January. It was my 38th with a booth and for 38 years, the answers are the same… Half think it’ll be a great year, the rest are waiting for the sky to fall. Back in 2020 and 2021, COVID killed so …

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Climbing a mountain or riding a roller coaster?

Are you climbing the mountain or riding the ‘up & down’ roller coaster in sales? One of the most common questions, and one of the most common “Yeah buts” I get – are about growth. “I try, and always end up the same each year.” The biggest problem is that salespeople confuse ‘trying to grow’ …

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How will you treat your next prospect?

A. Do you assume everyone is a buyer, and head out with a smile on your face and a spring in your step, as you ‘welcome’ them to your dealership? B. Or do you kinda stand back, watch them for a minute or two to see what they’re looking at, while you decide whether you …

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Your Opportunity Clocks…It’s always your choice

We surveyed 3,355 salespeople about their sales and workday. They averaged 8 to 10 sales a month, and were only working 2 to 3 hours of their shift. Waiting for the next walk-in isn’t working … it’s just wasting your opportunity to earn more money. So, when you’re ready to improve, tell your manager you …

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Auction Brings in $87K at NADA Show

Joe Verde at our NADA booth with volunteers and clients of CCI during the NADA Show in New Orleans. Canine Companions for Independence, a non-profit organization that provides trained assistance dogs to people with disabilities, including veterans. Thanks to all the bidders at the auction, which was held at OPENLANE’s booth, that helped raise $87,335 …

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How do I plan my day to be more productive?

This is one of the most important questions I get – because having a productive day, especially in sales, is a combination of lots of stuff… An effective day in sales ‘to grow’ is made up of critical activities… PLANNING IS BIG! Please understand I can hit the highlights here, but there’s no room to …

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Build your own Prospect Gold Mine

Happens every day: You spent time, didn’t make the sale and they left. You know the stats: 78% (8 of 10) came to buy, and that doesn’t change, just because they left. That means your hottest prospect for a quick & easy sale just drove away. Averages: 33% (3 out of 9) who leave will …

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Sales are up after class!

From 12 a month to 19.5 after your class! “I had been working in Service for 4 years, before I started selling cars. I sold cars for 5 months, and really enjoyed it – and I just got back from the Joe Verde Sales Workshop. Before I went to the class, I was averaging about 12 …

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Off to the right start!

My 2nd month in the car business, and I sold 18, with your training. “I was new to the car business when I attended your How To Sell A Car Today workshop, and they were my best 2 days ever! After that, I started taking your training online. We train as a group with our …

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The easy way to control your growth in units & income!

Nothing Past 3 Months Ago Matters Now Why? Because it’s “History”! Let’s say you had your best month ever back in February and sold 20, that was a great month. It’s gone now, though, and so is that big paycheck. If you want to improve your sales and income, you have to know where you …

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