Category Archive For "sales training"
Only Santa Drives A Sled
Most people have a trade-in, so I want to remind you to never knock a person’s trade. They trade them in because they don’t like them or because they have issues, or they just want a new car. But if you start knocking it, they’ll start defending it! We all want too much for our …
Top of the Board Every Month!
“I lead the board every month in gross and in sales because of what I’ve learned on JVTN® with Joe’s training.” “I have been using Joe Verde Online Training for longer than I can remember. Using Joe’s scripts (words), closes, objection handling techniques as well as asking for new business, is so effective and easy …
Honoring All Who Served…
Today, we honor the men and women who’ve worn the uniform and stood ready to defend our nation. To my fellow veterans in the car business – thank you for your courage, your sacrifice and your continued service to your communities long after leaving the military. And to our customers – thank you for trusting …
Features don’t add value by default…
Let’s talk about Features… Unless you sell the benefit, they just add to the price. Another common problem that goes along with knowing all of the product stats is being able to explain what they mean, and then tying it in to how each of those features relates to each customer’s specific wants and needs. …
Ended his first year at $100K!
“I doubled my previous income & made $100K my 1st year in the car business.” “I was new to the car business and started at Glenbrook Hyundai. They started my training using your JVTN® online my very first day, and I have continually been training and growing. Your 8 steps are the key! I love …
Training provides focus to get back on track
Joe Verde’s training works! “I was a bartender for a couple of years, and always built rapport and made a friend. When I started selling cars, my dealership had me attend Joe’s ‘How To Sell Cars’ workshop, and I also applied what I learned in his online training in the dealership. I started using Joe’s …
Sold 28 vehicles 2nd month in the car business!
I sold 28 vehicles my 2nd month using JVTN® online training! “Our dealership and managers hold training 3 segments a week with us, and we also do daily training on our own with the Joe Verde Training Network® (JVTN®). I follow Joe’s steps with every customer, and set clear goals on what I want to …
What taking your class did for me…
My first 3 months I sold 13 – 18 – 22 after your class! “I was a property manager 3 months before I got into sales, and was lucky to attend your 2-day sales class my first month. I’d worked a few days before class, and had a very vague idea of what to do …
How important is a proper greeting?
Your first few minutes with a customer are more important than the next couple hours. From the time they pull in on the lot, the clock is ticking. And you have less than 5 minutes to make them feel comfortable with you! You’re making your first impressions of who they are, and they’re sizing you …
How can I average a delivery a day?
Whether it takes a few months, the rest of ‘25, or all of ‘26, set a goal to average a delivery a day. “Joe, that’s just unrealistic, too!” Here again, I agree – because if all you do is keep doing what you’re doing, you’ll just keep getting what you’re getting, or less. Until you …
The 5 Big Ones
Why do customers seem so cautious or hard-headed about spending 20+% of their take home pay on the payment? That’s easy, and here are the 5 questions and answers every customer has to feel confident about before they’ll buy. Every customer looking for a new or used vehicle, will have several ‘preconditions’ that must be …
Sell What You Can See, Not What You Can Order
Have you ever had someone ask for a “white 2-door” you don’t have? Sure, we all have. Say this if you want to almost guarantee you’ll lose a sale today: “No, but I can get you one.” Your goal is to sell something now, and you have nothing to lose by following this process instead: …
Build Your Customer Base
I know that becoming productive all day is a huge change from just waiting for the next call, or the next customer on the lot. But if you’re with customers 3 or 4 hours a day and sell a dozen cars, if you fill in the other 3 or 4 hours, you can sell another …
50+ Units In One Month!
Best Month Ever At 50 Units! “I have improved every month, and just had my best month ever at 50 units after we started training on Joe’s online training! This is my first job in sales, and I’ve been here for 6 years and was doing OK. And now I’m killing it, with Joe’s sales …
Quick Thoughts On Becoming A High Achiever
If you’ll learn more, you can average at least one sale a day. “Joe, that’s just unrealistic!” I agree, it is … until you develop your skills and follow the process. Then you can double your sales. Opportunity reminders… • The average family will purchase over 30 vehicles lifetime.• 30% have a family member who …
Avoid bad days!
If you depend on floor traffic, what happens if the weather or business goes south this month? Exactly. If you rely on floor traffic, you better take some classes now on how to stretch a paycheck, because you’ll need to, if you aren’t going to create your own traffic. To make money in sales, you …
Close More Sales
Closing more sales, with higher gross, to happier customers who don’t fight you over price, is easy if you follow my steps to build a sale, one step & one question at a time. Most salespeople get almost no education in sales, and only learn from their peers. And if you ask any 8-car guy …
Change is Tough!
Of course, I wanted to sell more and earn more my first five years, but I wasn’t willing to change. Instead, I justified why I shouldn’t have to, or explained why ‘those’ changes wouldn’t work for me. I wanted to believe that because I was working hard, I must already be doing everything possible. Most …

