More Effort vs. More Skills

I’ve seen 8-car guys have a 20 or 30-car month because they put in a ton of extra effort. But it can’t be maintained, because it’s based on a ton of extra effort instead of a ton of extra skills. The better option is to develop more skills to improve even some. It’s math; selling …

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To Grow – Build Your Repeat & Referral Business

How do you maintain relationships with friends you don’t see but every few years? You stay in touch by phone, text or email. How do you make future sales to the customer who just bought from you? You stay in touch by phone, text or email. You can’t control the # of leads you get …

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Good vs. Getting Better

80% of salespeople are average – and I know a lot of you who read this every month aren’t just average – you’re good, so congratulations. My question is, “Do you want to get even better?” In the last 3 months on my blog we’ve covered • Goal Setting • Asking Better Questions • Things …

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Topping $170,000

“$125K, $140K, and $170K with JVTN®!” “Joe – When we first got JVTN® and went through your How To Sell Cars online course, I followed your new Basics, because that’s what I was told to do. Then I began to see it work consistently, then I began to understand why it works consistently. Now it …

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What are you working on to improve?

In the last few months on my blog, we’ve talked about… • Trade bad sales habits for good ones. Did you create a list of yours? Have you traded a few, so you can sell more? • Emotions Drive Sales On the lot, are you focusing less on the ‘transaction’ and focusing more on their …

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Go With The Flow

Almost everyone will ask a price ques­tion right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask, “What can I buy this for?” The ‘why’ doesn’t matter – what matters is that if you allow the conversation to start off about price …

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“Lucky for me…”

“Lucky for me that we started training on JVTN®.” “I had been in Service for 17 years and I loved working with the people, loved the product and the dealership but my dealer kept telling me I’d be great in sales, so 3 years ago I finally made the change. Lucky for me after averaging …

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Fall down, Get back up!

When you fall down, do you get back up? Think about when you miss a few sales in a row – do you give up and blame it on the market, the dealership, the customers, etc. or do you learn more, so you can sell more units in the future? ————— I’m sure glad this …

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Gross is Up!

Dealers are telling us ‘gross is up’. Why? They say it’s because people don’t want to shop several dealerships with the COVID outbreak to buy a car, so they’ll pay more. But customers always felt that way and most of them would have paid more. The difference is, most salespeople don’t follow the basics, they …

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Emotions Drive Most Purchases

Customers buy a different car or truck because they want to, not because they need to. The more excited they are when they’re on the lot, the more likely they are to buy. (Think about it – when people are cautious, aren’t we all less likely to buy?) Their positive emotions come from the sights, …

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Career Makes Good After Stint In Army

Congrats To Joe Baucco… “After I got out of the Army, I was looking for a new adventure where the sky was the limit. As I was going through your training, I realized I was following in your footsteps from the military into sales, and was very lucky to start at a great dealership that …

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Who’s on the lot?

Joe Verde trainer, Sean Gardner, has another great sales training tip for the automotive industry… Check out this quick tip and don’t forget – they’re all buyers NOW! ##### Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a free soft …

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“I sold 45+ cars in April (2020)”

Congratulations Seamus! “I wanted to touch base and let you know after one year of working in the industry, and from going to the Joe Verde sales workshop, I have had another record breaking month! With the proper mindset and just focusing on work and not the world around me falling apart, in April I …

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How do I stay motivated?

How do I keep my head on straight right now? In my newsletter for auto Dealers and Managers this month, I reminded them that this month that now is the time to… Dig your way ‘up’ and ‘out’ of this, instead of ‘down’ and ‘deeper’ into it. The question focuses on the critical part of …

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How bad is business now?

How bad is business for most dealerships? There is no general answer to that right now. Seems like most of the US and Canada were in a lockdown and most dealerships couldn’t open for sales, and many may be slowly reopening over the next month. During this time, I’d hope that most of those were …

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It’s Your Career – How far will you take it?

There is a ton of opportunity to grow for 2 reasons… 1. Experts say to expect 17’ish million units again this year, people got tax cuts, companies got breaks and can keep more employed or raise their pay. 2. 80% of the salespeople down the street are below average. That means your competition isn’t very …

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