How Are Sales Across The Country?

A great question… I just attended the National Auto Dealers Association (NADA) convention in January. It was my 38th with a booth and for 38 years, the answers are the same… Half think it’ll be a great year, the rest are waiting for the sky to fall. Back in 2020 and 2021, COVID killed so …

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Climbing a mountain or riding a roller coaster?

Are you climbing the mountain or riding the ‘up & down’ roller coaster in sales? One of the most common questions, and one of the most common “Yeah buts” I get – are about growth. “I try, and always end up the same each year.” The biggest problem is that salespeople confuse ‘trying to grow’ …

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How will you treat your next prospect?

A. Do you assume everyone is a buyer, and head out with a smile on your face and a spring in your step, as you ‘welcome’ them to your dealership? B. Or do you kinda stand back, watch them for a minute or two to see what they’re looking at, while you decide whether you …

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Units & Gross Doubled!

“I doubled my unit sales and my gross.” “I had been a firefighter, and started in the service department for 6 months, and then moved to sales 6 months ago. I am very lucky to work for a dealer who sent me to your sales workshop and I absolutely loved it! Your trainer’s energy and …

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Your Opportunity Clocks…It’s always your choice

We surveyed 3,355 salespeople about their sales and workday. They averaged 8 to 10 sales a month, and were only working 2 to 3 hours of their shift. Waiting for the next walk-in isn’t working … it’s just wasting your opportunity to earn more money. So, when you’re ready to improve, tell your manager you …

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How do I plan my day to be more productive?

This is one of the most important questions I get – because having a productive day, especially in sales, is a combination of lots of stuff… An effective day in sales ‘to grow’ is made up of critical activities… PLANNING IS BIG! Please understand I can hit the highlights here, but there’s no room to …

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How To Lose 3 Sales At A Time

I was having my BMW serviced for the first time, and while I waited, started talking to another customer. I assumed he’d bought there, and asked him about service. He said service was great. When I asked if he bought his car there, he said – “No, the price was higher than I thought it …

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Build your own Prospect Gold Mine

Happens every day: You spent time, didn’t make the sale and they left. You know the stats: 78% (8 of 10) came to buy, and that doesn’t change, just because they left. That means your hottest prospect for a quick & easy sale just drove away. Averages: 33% (3 out of 9) who leave will …

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Small Paycheck Or Big Paycheck?

After 50+ years of selling and training, I know most salespeople don’t realize how lucky they are to work for a dealer who provides them with training on how to sell more, because 80% do not offer training. Unfortunately, too many salespeople in our industry are taught less about selling than fast food workers are …

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Last Chance To Make It Up…

In sales, months are a race, but record years and continuous growth are a marathon. Just 4 things control your income and continued success in sales. We call them S H A C. I include testimonials from salespeople to help others realize they can learn more and sell more. Once a salesperson learns more, “I …

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Sales are up after class!

From 12 a month to 19.5 after your class! “I had been working in Service for 4 years, before I started selling cars. I sold cars for 5 months, and really enjoyed it – and I just got back from the Joe Verde Sales Workshop. Before I went to the class, I was averaging about 12 …

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The easy way to control your growth in units & income!

Nothing Past 3 Months Ago Matters Now Why? Because it’s “History”! Let’s say you had your best month ever back in February and sold 20, that was a great month. It’s gone now, though, and so is that big paycheck. If you want to improve your sales and income, you have to know where you …

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Thomas Boosted his Sales By 50%!

“My sales are up 50% after attending your Closing and Negotiating Workshop.” “Joe, I just wanted to say thanks!  I attended your 2-day Closing and Negotiating Workshop, and it was jam packed with more ways to make more money! Your ‘budget focused’ negotiation process is the way to go, and when I got back, I really …

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Closing Momentum: how Pros build the sale, step by step

Unlike average salespeople who just tell customers what they know about the product, and then pop in a price close somewhere hoping for a bite – pros in sales methodically build the sale a step at a time,and one question at a time. When a pro is ready to close, their customer is ready to …

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A response we hear about using Scripts again & again…

“You tell us to say ‘exactly’ what you’re saying and in the same order, but everybody is different, so I need to play it out as it goes.” True: Everyone is different. Some tall, some are not. Some are young, some are old. Some have lots of money, some have hardly any. How we all …

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‘Group think’ goes both ways…It can be good & bad

Bad is when the negative people who know almost nothing, try to convince you that everyone else is wrong and want to hold you back. Whether it’s about selling cars and your peers at work, or any other subject that goes against their ‘negative group’ beliefs, they do their very best to shout it down …

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