Emotions Drive Most Purchases

Customers buy a different car or truck because they want to, not because they need to. The more excited they are when they’re on the lot, the more likely they are to buy. (Think about it – when people are cautious, aren’t we all less likely to buy?) Their positive emotions come from the sights, …

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Career Makes Good After Stint In Army

Congrats To Joe Baucco… “After I got out of the Army, I was looking for a new adventure where the sky was the limit. As I was going through your training, I realized I was following in your footsteps from the military into sales, and was very lucky to start at a great dealership that …

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Who’s on the lot?

Joe Verde trainer, Sean Gardner, has another great sales training tip for the automotive industry… Check out this quick tip and don’t forget – they’re all buyers NOW! ##### Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a free soft …

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“I sold 45+ cars in April (2020)”

Congratulations Seamus! “I wanted to touch base and let you know after one year of working in the industry, and from going to the Joe Verde sales workshop, I have had another record breaking month! With the proper mindset and just focusing on work and not the world around me falling apart, in April I …

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How do I stay motivated?

How do I keep my head on straight right now? In my newsletter for auto Dealers and Managers this month, I reminded them that this month that now is the time to… Dig your way ‘up’ and ‘out’ of this, instead of ‘down’ and ‘deeper’ into it. The question focuses on the critical part of …

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How bad is business now?

How bad is business for most dealerships? There is no general answer to that right now. Seems like most of the US and Canada were in a lockdown and most dealerships couldn’t open for sales, and many may be slowly reopening over the next month. During this time, I’d hope that most of those were …

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It’s Your Career – How far will you take it?

There is a ton of opportunity to grow for 2 reasons… 1. Experts say to expect 17’ish million units again this year, people got tax cuts, companies got breaks and can keep more employed or raise their pay. 2. 80% of the salespeople down the street are below average. That means your competition isn’t very …

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Your Daily Dozen Checklist

You’ve set your goals, now follow these rules of selling and success and watch your sales and income skyrocket! Download my ‘Go To Work To Work’ audio at JoeVerde.com/GTWTW or check out audios inside JVTN® – and then you can get to work… 1. Leave any problems at the curb. Stuff happens, to everyone, but …

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Is it goal setting – or is it magic?

Goal setting is the best kept secret in the world and it’s the closest thing there is to real magic. It’s simple, and it’s powerful. You figure out what you want, then write a very detailed plan on how you’ll get it, and then presto – if you just follow your plan, 94% of the …

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Doubling Up!

“I doubled my sales and increased my gross.” “Joe, I have been selling cars only 4 months and was so lucky to get at a dealership that started using your training my 4th month. The first day we got JVTN® , my manager said you’re going to watch a minimum of one chapter per day …

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Working “Bell to Bell”

Trade “Bell to Bell” For Better Selling Skills “I’m selling 30 units a month and on track for $100K.” “I attended your How To Sell Cars workshop and WOW, what a difference it’s made for me and my family! I’ve been selling cars for just under a year, and before your class I was selling …

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Secrets to Success…

Ask Joe: “I want to make $100,000 every year – where do I start?” We get this question a lot in class and through our ‘Ask Joe’ emails. That’s why I wrote these 3 books… • “How To Sell A Car” • “Earn Over $100,000 Every Year Selling Cars”• “Goal Setting For Salespeople” ‘Sell’ is …

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What Works Best for a Walkaround…?

Ask Joe: Why should a 6-Point Walkaround be a ‘Targeted’ 2 or 3-Point Walkaround instead? I was a judge at a walkaround contest held by the manufacturer. The best product sales experts from every region were there. They came on stage with the vehicles they’d present and the crowds roared (OK, no roar, but they …

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Will You Sell More?

The ‘choice’ most salespeople ignore. Success, and more success, is dependent on a person’s motivation, desire, determination, and the self-discipline they apply to make it happen. (And SHAC of course.) In my first 5 years, 95% of us were stuck at 8 – 12 units, but there’s always someone you hear about who sells more. …

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When every deal is a mini…

Ask Joe: “I can’t make $$$ – every deal is a mini!” If you’re getting lots of minis, it’s either because you’re only selling small units with zip for gross to begin with, or because you’re holding a price dropping auction on each vehicle you show people. Some dealers run big price ads, put a …

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How to get from the 8 Car Rut to 20…

As the 8 car guy my first 5 years, I would have immediately laughed this off and started explaining why you can’t. My response would have included the same things we hear from salespeople today who were never trained, or worse, were trained on the same sales prevention skills and techniques I learned my first …

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* Urgent Notice *

People don’t buy cars, boats, bikes or RVs until they’ve already taken mental ownership. Try to remember that none of us buys anything, even something as simple as a bottle of water, until we visualize ourselves using it for the purpose we want or need it for. When you’re thirsty, you think about something to …

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