Will you turn ‘pro’ without ever practicing?

Would a golfer become a pro if they just watched videos and never practiced? No way! I played golf with dozens of people who couldn’t hit anything they were hoping to. They’d spend a ton on the best equipment, pay hundreds to play on a beautiful course, leave frustrated, but wouldn’t spend $50 to pay …

Continue reading

Which is most important to make a sale – price or value?

Almost every salesperson is taught to focus on price, trade, down and the payments the customer is looking for when they’re out on the lot. Me, too, my first 5 years. We learned to do that from the other salespeople and from our managers. Everything was about price. We spent our time with customers trying …

Continue reading

Takes more than Optimism to Hit your Goals

“I will sell 30 cars a month!” That is certainly optimistic, but… Optimism is just another word for highball. Hitting 30 takes goals, a plan, skills and discipline. Everybody says they want to sell more, earn more, build their customer base and more. The problem always boils down to the ‘trades’ you’ll have to make. …

Continue reading

Spot your dream and make a deadline!

Goals – Goals – Goals In January, we talked about goals; what they are, who sets them, and the rules to goal setting. All of that leads to even more questions to talk about. Your success depends on 4 key elements. These are the 4 secrets to success: your Skills, work Habits, Attitude, and the …

Continue reading

A Few Things To Understand About Today’s Market

About Today’s Market… A lot of buyers and salespeople have retreated to a bunker and are trying to hide from the storm. We’re all faced with higher prices, and yesterday here in South Orange County, I paid $6.99 for gas. Buyers are cautious about everything they buy now, and that means cars, too. So if …

Continue reading

Attitude Is Everything

Attitudes are your most important tool to sell more, especially now, while everything is going on. When you walk out with a spring in your step & a smile on your face to greet every customer, you just buried the last 3 salespeople they met down the street, and that’s before you even say anything. …

Continue reading

Stop saying you can’t!

I keep trying to talk you into selling more, but first you have to believe that you can. The first step to selling more is to stop saying you can’t. A few questions… • Can an 8 car SP sell one more and hit 9? Seriously, of course! • How would they achieve that? A …

Continue reading

Closing Sales & Handling Objections

Closing sales is so easy and so much fun – the only catch is that you have to learn and practice everything you’ll use, until you can use it all perfectly. As I was learning more, I studied all the time when I wasn’t with a customer, then I tried to apply it when I …

Continue reading

No Manual When I Needed It!

I hadn’t used my drone lately and needed it for a video of my property. It’s off grid with no internet connection, so I couldn’t get to the manual on how to link to the controller. I wish I’d downloaded it sooner, so I’d had it when I needed it. I did that today! Download …

Continue reading

It’s about the Journey, not the Destination

A lot of people feel that when they make $50K or even $100K or get a new car or house, they’ve arrived. They should feel great, but there’s no such thing as standing still in anything. You have to continually improve your skills, your sales & income, your health and everything else that’s important to …

Continue reading

Selling Skills & Processes

It’s time to up your game and start selling cars this year! There’s been nothing normal about the car business these last few years, has there? Whether you were new to the car business during COVID or not, I’ve been pushing hard on you to get back to ‘selling’. The money was BIG these last …

Continue reading

Crazy Question…

Seems like a crazy question, but do you actually want to make $100,000+ every year selling cars? With inventory shortages in the last 3 years, a lot of salespeople made $100K. It was easy when a vehicle finally came in and was guaranteed full price or higher. Most were bought – not sold. Yes, things …

Continue reading

Goals Require Plans

Everyone takes a different path, but the steps to the top are the same, and in my book I explain why & how to set goals correctly to grow. Too many people give up after they say they want to hit $$$ income, because they didn’t create a plan (map) to get them there. 1st …

Continue reading

Your Questioning Skills

Questions control your success in sales – not your product, your product knowledge, your location, inventory or your prices. It took me a year to buy 3 vehicles in 2022, in part because of inventory. When I was shopping, most salespeople were new, and didn’t know me or what I do, and 80% of the …

Continue reading

Wages for Waiting = $0

But how much you can earn in sales is unlimited! Write the question below on a few business cards, tape a note on the back of your phone or create reminders throughout the day so that you’re constantly reminded to “work” when you’re at work. “Am I doing the most productive thing possible right now?” …

Continue reading

‘Closing’ & ‘Objections’

Closing: Everything that moves the sale forward. And of course, getting that final TMO ‘total mental ownership’ commitment is closing. Objections: They’re just speed bumps! Some are easy, some are tough. Overcoming them is closing, too. I have 100 or so closes I’ve used. Some almost never, and about 10 were my ‘go to’ closes’ …

Continue reading

Ready for some “Recurring Revenue”?

When you improve your selling and income average – you create RR (Recurring Revenue). I just finished a document on how dealers can maximize their return on investment with JVTN®. One of the most important points for a dealership is the recurring revenue generated when salespeople improve their averages. Example: Say the dealership was selling …

Continue reading