Mental Ownership Comes First…

There are dozens of ‘important things’ we need to do in sales to increase our chances of making it happen. One is to help people take ‘mental ownership’. That means to see themselves using the vehicle, before they buy it. Think about it – you stopped at McDonald’s for a burger and fries, but only …

Continue reading

Go With The Flow

Almost every customer will ask a price question right away. Why? Maybe it’s just habit, maybe they don’t know what else to ask, or maybe they just want to know, “What can I buy this for?” The ‘why’ doesn’t matter – what does matter is that if you allow the conversation to start off on …

Continue reading

Buyer Stats

These buyer stats really never change! 99% of customers want to drive, before they buy. Yep, just like you and me, we don’t buy TVs without seeing the picture first, or cars without driving them. 90%+ of customers did their research online. I planned to replace one of my vehicles, and of course – I …

Continue reading

Started with zero experience…

“Joe, how many units can someone realistically sell in today’s market?” When I got out of the Army, I started selling cars with zero experience. My first 5 years as an 8 car guy, I never met and rarely heard of anyone selling more than 12 or 15. If we did hear about someone selling …

Continue reading

Best month at 25 units!

“I just had my best month ever at 25!” “Hello Joe – I just wanted to say thanks for creating such a user-friendly program and an easy-to-follow process on ‘everything’ sales, that anyone can follow.  I have been selling cars at my dealership for 2½ years, and I love working here, and with the training they …

Continue reading

3 More Common Mistakes…

Salespeople make mistakes in the 8 steps to a sale that cost them those extra sales they want. 2. They skip the demo. 90% No Demo = No Sale After the demo, the 3 steps of closing are a summary close on the benefits, followed by an assumptive close, and then several action closes. 3. …

Continue reading

Speed Skills Learning More

You can’t develop skills by watching as many chapters as fast as you can. Like a sport, to get better you have to practice. The same is true for each skill we teach. If you want to sell more cars and make more money, partner up with someone to practice with – take 1 chapter …

Continue reading

Think About It!

Do you recall anyone on the lot ever getting super excited when you tell them their trade is worth $5,000 less than their payoff, and they’ll probably need about 10 grand down, just to keep their payments under $1,000 for 96 months? OK, yeah that’s extreme, but you get the point, right? People get excited …

Continue reading

Want better results? Develop your skills slower

Develop your skills slower and you’ll make more money sooner! The biggest mistake too many people make taking my online courses to develop new skills, is ‘watching’ as many chapters as they can as fast as they can. JVTN® has 20+ different sales courses, each with about 20 chapters on what we teach in our …

Continue reading

Perfect Practice Develops Perfect Skills

In our 2-day workshop, I always teach my simple 5 step process to find the next buyer in a household by asking just 5 questions. I have everyone write down each question, look at it for a minute, then turn it upside down. Then I ask someone to ask me those 5 short questions I …

Continue reading

Mistakes Kill Success

Your competition is lazy & complacent & it costs them a ton! Here are a few mistakes you might make, too, if you aren’t focused. More than half who sell cars, chose it for the income potential. Then it turns out they’re just too lazy to spend a few weeks or months learning how to …

Continue reading

This is where following scripts will get you…

“I lead the board every month in gross and in sales because of what I’ve learned on with Joe’s training.” “I have been using the Joe Verde Online Training for longer than I can remember. Using Joe’s scripts (words), closes, objection handling techniques as well as asking for new business, is so effective and easy …

Continue reading

Price or Value

You will either build value or you’ll get stuck on price. It’s important to separate the transaction (the money part) from the value of owning it. Transactions & Negotiation should take place inside with a commitment. When I say don’t talk ‘price’ on the lot, I’m referring to all of these: Price, discounts, trade, payoff, …

Continue reading

5 Big Ones!

The decisions every customer has to make… Before a customer can justify taking delivery of a new car or any real expensive product, they ask themselves these 5 questions. Most don’t ask all of these out loud, or consciously even think about them. But each has to be a ‘yes’ in their mind. That’s why …

Continue reading

Ready to Wrap this up?

“Are you ready to wrap it up and take this home with you?” NO! When they say ‘no’, do you hand them your card & mumble ‘call me when you’re ready to buy something’? Do you feel like a failure when people don’t say, “Sure, I’ll take it.” The only way to get past that …

Continue reading

In Sales, You Decide Your Salary

Selling is the only job most of us could get that pays an unlimited income that can be as high as we want, and we get to decide what we’ll be paid. Excluding Exotics, Etc. ##### Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order …

Continue reading

Deal Makers & Breakers

There’s one exception to everything we’ve covered so far, that will cost you a sale almost every time. No Demo – No Sale If you skip the demo, which is the most common error, you’ll almost never make the sale. And that should just be common sense, not something to argue about. You and I …

Continue reading

The Feelings Behind the Big Splurge

How ‘We The People’ Feel About Buying Expensive Products Which ones you agree with… “We came to buy the car!” The very biggest problem: 80% of all salespeople lack even the most basic selling skills. Want to earn more? Develop and double your skills to double your income. ##### Sell more cars with Joe Verde’s sales book, “Earn …

Continue reading