30 cars a month!

My new 3-month unit average is 30 cars a month! “I graduated college with a criminal justice degree, and then I started selling cars at Fred Beans Ford, just over a year ago. We use Joe Verde for our training. Our store does group training 3 days a week with Joe’s online training (JVTN®), and …

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Develop Skills to Avoid 2 Sales Killers

My biggest challenges with developing my skills started with taking everything I learned about selling pots and pans, real estate, insurance, etc., and reworking that into the specific words & phrases I’d need to use selling cars. Then came processes. Selling pots and pans or insurance going door to door, isn’t the same process you’d …

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Are you pretending to be someone else?

So many of us spend our lives pretending that we’re someone else… I’m not talking about the ‘you’ that you present to others, I’m talking about the ‘you in your head’ that controls what you do, or don’t do. It took me close to 40 years to finally understand that I can be the person …

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Two Truths To Sales Success…

Remember these two ‘truths’ to success in sales… Life is filled with choices… Selling cars will be the highest paying, easiest work you’ll ever do.… or …Selling cars will be the lowest paying, hardest job you’ll ever have! And you get to choose. There are two kinds of pain in life…Discipline … or … Regret …

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Top Salesperson with 21 units!

“I was the top salesperson this month with 21 units!” “I had been selling cars for one year, and before attending your 2-day workshop, I was a solid 13 car guy. In my first month after your workshop, I sold 19, 17 the next month, and then I had my best month at 21, and …

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From Not Making Enough Money To A Gold Mine…

Why are some salespeople afraid of learning more to sell more? After 5 years of bell to bell days, only selling 8 cars with not nearly enough money to pay the bills, when I thumbed through Zig Ziglar’s book, I saw a gold mine. I wasn’t afraid, I was excited. Here was the #1 salesperson …

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Your Only Tools In Sales Are The Words You Use

Master techs can take care of any problem, and their toolbox is so full it requires a tow truck to move it. The lube guy, though, can fit most of their tools in their pocket. Both work hard every day, but only one has the skills and tools to handle any and every job that …

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Which is most important to make a sale – price or value?

Almost every salesperson is taught to focus on price, trade, down and the payments the customer is looking for when they’re out on the lot. Me, too, my first 5 years. We learned to do that from the other salespeople and from our managers. Everything was about price. We spent our time with customers trying …

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A Few Things To Understand About Today’s Market

About Today’s Market… A lot of buyers and salespeople have retreated to a bunker and are trying to hide from the storm. We’re all faced with higher prices, and yesterday here in South Orange County, I paid $6.99 for gas. Buyers are cautious about everything they buy now, and that means cars, too. So if …

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Create Mental Ownership

One of the most important things you can do in sales is to plant those positive seeds of them using the vehicle and them behind the wheel. The catch: You can’t talk about them using the new car or truck or being behind the wheel unless you dig in (investigate) to learn more about who …

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No Manual When I Needed It!

I hadn’t used my drone lately and needed it for a video of my property. It’s off grid with no internet connection, so I couldn’t get to the manual on how to link to the controller. I wish I’d downloaded it sooner, so I’d had it when I needed it. I did that today! Download …

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Selling Skills & Processes

It’s time to up your game and start selling cars this year! There’s been nothing normal about the car business these last few years, has there? Whether you were new to the car business during COVID or not, I’ve been pushing hard on you to get back to ‘selling’. The money was BIG these last …

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Crazy Question…

Seems like a crazy question, but do you actually want to make $100,000+ every year selling cars? With inventory shortages in the last 3 years, a lot of salespeople made $100K. It was easy when a vehicle finally came in and was guaranteed full price or higher. Most were bought – not sold. Yes, things …

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Your Questioning Skills

Questions control your success in sales – not your product, your product knowledge, your location, inventory or your prices. It took me a year to buy 3 vehicles in 2022, in part because of inventory. When I was shopping, most salespeople were new, and didn’t know me or what I do, and 80% of the …

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Skills + Processes

There are a couple dozen different skills & processes to master in sales. And each of the 20+ courses on JVTN® is on developing a specific skill + the process for that topic. Example: “How To Sell A Car” includes closing for 75% of the objections you’ll get in most sales. “Advanced Closing” covers more. …

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Ready?

How you’ve been selling cars will need an update, as ‘back to normal’ is kicking in again. Why start now? Because the ‘back to normal’ changes started months ago. So if you haven’t put on your realistic glasses instead of the rose colored ‘I’m not concerned, everything will work out’ glasses, then fasten your seatbelt. …

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