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I read “Choices” by Shad Helmstetter.

After just a few pages, I knew I wasn’t going to like it. The more I read, the more I really didn’t like it.

I couldn’t stop, because as I read more, I was forced to realize that almost everything that happens is just the result of our choices.

Bad Choices = Bad Stuff
Good Choices = Good Stuff
No Choice = Whatever Happens

Think about your weakness. Is it working deals, price, closing, handling objections, skipping demos…? If you know your weakness, improving or not, is a choice.

We’re being dishonest when we say
‘I can’t’, because it’s really ‘I won’t’!

Ditch the ‘t’ & it’s ‘I can’ & ‘I won’!

My first 5 years selling cars, I used to lie to my son at Christmas just like you may have.

“Sorry I can’t get you that bike, but I did everything I could (except learn more, stop prequalifying, stop dropping price in my first 30 seconds, stop skipping demos, and so much more).”

See what I mean about really not liking the book!

Everything he said was true, and it applies to all of us – and right now, making good choices is critical.

YOU and your choices, not the weather, competition, inventory etc., will determine your results.

Everything gets better when you get better!


Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a soft cover book.