Closing Momentum: how Pros build the sale, step by step
Unlike average salespeople who just tell customers what they know about the product, and then pop in a price close somewhere hoping for a bite – pros in sales methodically build the sale a step at a time,
and one question at a time.
When a pro is ready to close, their customer is ready to buy.
Because they carefully build the sale one step at a time, by the time a pro is ready to ask for the order, the customer is ready to take the vehicle home right now. No grief, no resistance, no problem.
That’s why sales pros seem to get nothing but lay-downs.
Their customers are easy, because pros know the customer came to buy. Pros know how to handle the pressure points in the sale, and pros know they create a sale by following a consistent process, every time, with every customer they talk to.
Average salespeople get almost no real education
in sales and only learn from their peers.
And ask any 8-car guy why they aren’t selling more, and they’ll explain why nobody is buying and can’t afford it, and why it just can’t be done in today’s market.
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If you really want to make $100,000+ a year, stop explaining how much you know,
and figure out how much more you need to learn to sell more cars & make more $$$.
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