Press enter to see results or esc to cancel.

Developing Skills

My biggest challenges with developing my skills started with taking everything I learned about selling pots and pans, real estate, insurance, etc., and reworking that into the specific words & phrases I’d need to use selling cars.

Then came processes. Selling pots and pans or insurance going door to door, isn’t the same process you’d use to sell a car. So my second challenge was to completely rework and improve those best processes I’d created as a closer.

Even after my team became #1 using what I created back then,
we still weren’t good, we just weren’t as bad

When I started selling cars again, I wanted one process that would walk every customer through their stages of buying, that I could follow 100% of the time with everyone.

Another challenge was breaking away from what I was led to believe and in changing my selling habits.

Two Sales Killers…

“Price is most important.” It isn’t. Price is #16 on their list of concerns buying a car. The first 15 are all value related. And…

You can’t talk price and build value.

“Everyone is different and should be treated differently.” Totally wrong.

When it comes to buying – rich or poor, cash or credit – everyone has to complete the full circle mental buying process to make their purchase.

“But Joe, if it’s so easy, why don’t more salespeople earn $100,000 a year?”

Instead of doing what I say, most change my process & scripts to something more comfortable for them at their current level.

Just do & say exactly what I cover and you’ll sell more & earn more!


Learn to set goals in sales is so important…Download this free book by Joe Verde, the leader in car sales training, “Get Everything You Want In Sales” today and learn how to control your own destiny.