Everything Is A Choice

A friend of ours wanted a new Toyota and went to the closest dealership to buy it.

Who could ask for anything more – a qualified buyer is coming to buy a new car!

But she didn’t buy the Toyota. She wanted it, she said the salesperson was nice and everything was fine except that he smelled like an ashtray.

She didn’t want to offend him by asking him to stand in the wind for a minute to air out, or to have a breath mint. She told us she couldn’t take it, so she made up an excuse and left.

On her way home, she stopped at a Honda dealership and the rest is history.

His smoke break cost him $300-$400 in commission. I know that you don’t smoke around customers, but those smoke breaks stay with you a long time and cost you a ton.

Since 8 of 10 of your prospects don’t smoke, you run a real risk of losing sales every day over a lousy cigarette.

A customer did tell me one day it bothered her and then she left. Once I realized it was costing me sales, I chose to kick my 3-pack-a-day habit. It just didn’t make sense to go to work to earn money, and then give up some of it just to smoke.

Everything is a choice, so try to make more good ones.

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