Press enter to see results or esc to cancel.

Gaining Knowledge vs. Developing Skills

I decided to play golf a few years ago, so I bought clubs and videos on everything from driving to putting. Then I watched every video on what I needed to do to become a good golfer.

Quick question – how many skills did I develop watching those videos?

Right – Zero. All I got was information on the skills I’d need to be a good golfer, and the same is true for everything else we wish we could do.

Watching football doesn’t make you a good player. Listening to music doesn’t make you a good singer. And I can tell you for sure that watching a YouTube video on how to install solar on a barn doesn’t make you good at it.

What’s needed to develop skills? Right again, it takes practice, practice and more practice to develop any skill.

Improving in sales is no different. If you only watch our training on JVTN®, attend a workshop or read the newsletter – but don’t practice – you aren’t improving your skills, you’re just gaining knowledge.

To ‘master’ any skill, practice has to be 50% to 75% of your plan.

It’s about priorities. I wanted to play golf because I worked with a wannabe great golfer. He played 3 times a week, spent all of his off time practicing and was always talking about golf. He was a scratch golfer, but just an average salesperson.

He got stuck at average in sales because he didn’t work on his ‘selling’ skills (his profession) that controlled his income, like he did his ‘golf’ skills (his hobby) that controlled his score.

Want to be a pro in sales? It’s easy. Just really dig in to get the knowledge you need and then develop your skills.


Learning to set goals is so important in sales and our lives. Download this book by Joe Verde, the leader in car sales training, “Get Everything You Want In Sales” today (it’s FREE) and learn how to control your own destiny.