Going … Going … Almost Gone!

2025 ain’t over ‘til it’s over … and you still have time to pull yourself out of a slump, or finish a good year with a bang and make this a great year.

Let’s talk about how to find and use some of the advantages the holiday season offers you, that most salespeople miss.

Selling cars in December is pretty easy for a few reasons:

• Wear out that phone calling everyone you’ve ever talked to. Talk about the great holiday specials, and make an appointment.
• ‘It’s a slow month!’ Because some salespeople believe that, they’ll spend more time on ‘poor me’ than selling.
• Your competitors won’t give good demos or presentations, and will shortcut everything.

That’s good news for you, though, so just hold on – because they’ll be sending buyers and vouchers your way, every day.

• It’s Holiday Time! December is a month filled with the excitement of giving and getting presents.

The season is filled with emotion, and it’s emotions that trigger sales.

As you can see, this month’s issue is filled with skills that work especially well during the holidays, and most other months, too.

So let’s talk about what you can do to help more of your customers end up with a REAL BIG present under the tree this year.

Remind them, “It’s the season…”

• Where’s the tree? It should be in the showroom with lights flashing.
• Put a big red bow on cars in the showroom, to remind people it’s the holiday season at your dealership, too, not just at the mall.
• Drawings for ‘stuff’…

In my Kia store, I had drawings every month. Nothing expensive, just stuff people want – TVs, iPhones, car wash, 25 cent oil changes, etc.

It makes it easy to get
everyone’s information and to prospect for a sale.

30% have a family member who’ll be trading in 90 days. So here are the questions to ask…

• How many drivers in your family?___ How many vehicles? ___
• Who in your family is next in line for a new or used vehicle? ___
• Will that be in 90 days, 6 months, or down the road? ___

Tip: Start making lists of skills you read about in here, and in the 300 chapters in our sales courses on JVTN® or in your workshop manuals, if you’ve been to my classes.

I have 3 cars and 400 acres with farm equipment: skid steers, excavators, tractors, quads, so I hear a lot of salespeople’s conversations at dealerships while I’m waiting.

They almost all talk about ‘why they can’t sell more’.

If you’ll use half of your down time to focus on improving, you’ll hit that $100,000+ a year income in 2026!!!

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Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a soft cover book.