How To Handle Your Customers When They Say, “No!” To You

Most salespeople hate to hear the word ‘no’! In fact, there are quite a few books on the shelf at the bookstore about learning how to handle the rejection in sales when your customers tell you ‘no’.

But a book on rejection is a waste of paper. If you’ve done your job, ‘no’ isn’t about you, so it isn’t about rejection. ‘No’ either means ‘I’m not buying’ or ‘not yet’ and it almost never has anything to do with you, so stop crying, forget rejection and just learn to improve your selling skills, instead.

When you do hear a ‘no’, what the prospect is really telling you is, “Based on the info you’ve given me to this point, I can’t say ‘yes’. Tell me more, get me a little more excited, give me some more logic, and then ask me again later.”

80% of the sales that are made, are made after the 5th time you’ve asked for the order and they’ve said ‘no’, then handled their objection (that time) and asked for the order again.

To top salespeople, ‘no’ is a non-event. They understand getting a ‘no’ is one of the key steps along the way to getting that big ‘yes’ we’re all looking for.

Remember, it’s no, no, no, no, no, then yes! Don’t beg, don’t push, just learn to sell and close the right way.

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Sell more cars with Joe Verde’s new book, “Earn Over $100,000 Selling Cars – Every Year.” Go to www.joeverde.com to get a free PDF or order a free soft cover book.