How To Lose Most Sales Within The First 5 Minutes…
What not to say…
“How can I help you?” (Just looking.)
“Anything in particular?” (Not really, we just want to look at a 150.)
“We have a sale going; we can save you $2,500 on most models.”
(Like I said, just looking.) [SP opens door] “Any questions? (They have a 6 cylinder or Hybrid,
don’t they?) Yeah.”
“Are you trading a car?” (Maybe when we’re ready, just looking now.)
“How soon are you thinking about trading?” (Like I said, just looking.)
And pretty soon they start leaving…
“Here’s my card, when you get ready to buy, let me know and we’ll get you a good deal.”(Thanks, bye.)
Everything above is wrong…
- Neither knows the other’s name.
- SP asked a ‘buying’ Q up front.
- Customer had obvious interest, but were pushed to buy without any presentation, information or conversation.
That’s why you lose easy sales.
Want to guess how I know how those conversations go?
I know, because those are the same ‘lose every sale’ questions I used my first time in sales. Actually, everything we did was even worse. I worked in a rough, high turnover, slam dunk, ‘throw the keys on the roof’, hard T.O. store my first 5 years as the 8-car guy.
I started a business, and learned how to sell. When I started selling cars again, I sold 90+ my first 3 months and made more money my first 7 months, than my first 5 years combined, and so can you.
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Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a soft cover book.


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