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It’s time for the main event, so…

UFC: “Let’s Get Ready To Rumble!”
YOU: “Let’s Get Ready To Sell!” =

Whether you started during the COVID years or have been selling cars forever, things are changing. Your favorite sports teams prepare before every game for a win, and it’s time for you to prepare for your 2023 win now, too.

Our Training Support staff and our Regional Managers talk to a few hundred dealerships every week in the US and Canada, and they survey dealers across the country.

I can tell you that responses from dealers, managers and salespeople are across the board, but they settle into 3 groups…

• We’re knocking it out of the park.

• We’re holding our own.

• We’re just trying to make it through this.

Why is it that some will do well and some won’t? The difference is 100% based on their attitude about what to do next; focus on improving daily, or just hang on and ‘hope’ it works out.

Take Kevin, for instance. He followed an improvement path…

In 2016, he was a 7-8 car guy, making $44,000 a year. He attended our Sales Workshop in February, and in June, Closing & Negotiating. (Take those workshops or online in that order.)

He ended 2016 at $97,000.

In January 2023, he attended his 12th workshop and gave us his step-by-step growth plan to help others understand their potential.

  • 2017: $115,000
  • 2018: $135,000
  • 2019: $150,000
  • COVID – 2020 & 2021, $165,000 (and got married & bought a home … Congrats!)
  • And in 2022, $199,500.

Continually improving doesn’t depend on product or location. It’s very simple: you do it or you don’t.

The difference is having a clear, long-term goal, a clear plan to get you there, and the daily discipline it takes to make it happen.

Your success is up to you!


Learn to set goals in sales is so important…Download this ebook by Joe Verde, the leader in car sales training, “Get Everything You Want In Sales” today and learn how to control your own destiny.