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JVTN New Course: Lifetime Customer Retention Process

Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, introduced a new specialized training course that focuses on how to retain and develop a solid customer base.  

“How many times has it happened where you really hit it off with a customer? The sale was fun, easy and you had a lot in common, and everyone came away from the sale feeling great,” said Joe Verde, president of Joe Verde Sales & Management Training Inc. “Wouldn’t it be great to have a process in place to work with friendly customers like that all the time? It is possible to drive traffic to your dealership asking for you – and that’s what this course is all about.”

Famous for being the 8-car guy who transformed into the 38-car sales professional, Verde is the author of several books for dealers, managers and salespeople, as well as a prominent Leadership, Management and Sales Training figure in the automotive industry who pioneered virtual training in 2003 with the creation of the Joe Verde Training Network®.

The company’s newest online course, “Sold Customer Retention Process” is the 15th Training Course released by the company since early 2012. This course features 11 interactive chapters, including bonus chapters of discussions with Joe and his trainers on key points. The course also contains a Leader’s Management Guide, an individual training plan for each chapter, quizzes for all chapters, a certification test and a complete course workbook. This specialized online training series provides salespeople the processes and tools they need to build and develop their customer base to ensure longtime and future sales.   

Joe Verde’s virtual training on JVTN® features dozens of training courses for salespeople, managers, finance, and service plus hundreds of chapters on almost every situation that will come up in automobile sales. The company introduces new online courses regularly to help dealers, managers and salespeople sell more units, at higher profits, in today’s market.

To learn about Joe Verde’s virtual automotive sales training programs online or to request a free demonstration, visit or call (800) 445-6217. For information about Joe Verde workshops and training products, visit the Web at


Sell more cars with Joe Verde’s book “Earn Over $100,000 Selling Cars – Every Year.” Click here to get a free PDF or order a free soft cover book.