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12 Things You Can Be Great At, And Still Not Get Past Average In Sales…

In today’s changing market, it takes more than a smile and product knowledge to succeed in sales Trying hard helps. Still, most people in sales do everything but what they really need to do to sell more cars. They’re happy, they love their job, their dealership, their customers and often put in double shifts. The …

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Selling Is About Communicating

Two key points I want to make… 1. The different ways we communicate directly affect the outcome, so stick with the best… • What we say: By themselves, words aren’t bell ringers and only make up 7% of effective communication. • How we say it: Our tone & inflection adds more meaning to what we …

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What are you working on to improve?

In the last few months on my blog, we’ve talked about… • Trade bad sales habits for good ones. Did you create a list of yours? Have you traded a few, so you can sell more? • Emotions Drive Sales On the lot, are you focusing less on the ‘transaction’ and focusing more on their …

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Snapshot Of Today’s Buyer

So with COVID, fires & hurricanes, let’s check to make sure these are still accurate… Are these buyer stats accurate today? ○ 99% want to drive it. Yep, just like you and me, we don’t buy TVs without seeing the picture first or cars without driving them. ○ 90%+ did their research online. Me, too. …

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How To Move Up In Levels

The progression from the bottom to the top in sales is all about skills, processes, goals, organization & determination. So let’s look at the quick list of skills and habits you need to get to your next level. 1. From ‘Below Average’ to ‘Average’ First, get serious. Do what I cover in here and “Go …

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Go With The Flow

Almost everyone will ask a price ques­tion right away. Why? Maybe it’s just a habit, maybe they don’t know what else to ask, and maybe they’re just trying to ask, “What can I buy this for?” The ‘why’ doesn’t matter – what matters is that if you allow the conversation to start off about price …

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“Lucky for me…”

“Lucky for me that we started training on JVTN®.” “I had been in Service for 17 years and I loved working with the people, loved the product and the dealership but my dealer kept telling me I’d be great in sales, so 3 years ago I finally made the change. Lucky for me after averaging …

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Avoiding Distractions…

While we’re talking peer pressure, when I started selling cars again, I had a clear daily routine I followed to sell more. I’d get there half an hour early, then walk the front line and back lot to see what came in or moved around since I’d left. I walked through service, the customer lounge …

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Gross is Up!

Dealers are telling us ‘gross is up’. Why? They say it’s because people don’t want to shop several dealerships with the COVID outbreak to buy a car, so they’ll pay more. But customers always felt that way and most of them would have paid more. The difference is, most salespeople don’t follow the basics, they …

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Get Involved In Your Own Career!

Congrats To Jackson & Team! “We doubled our units and our gross is incredible!” “I was taught your process when I first got into the car business and now we take training chapters on JVTN® together every day. We discuss the subject, we practice, and salespeople follow your 8-step process 100%, bypass price and are …

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Emotions Drive Most Purchases

Customers buy a different car or truck because they want to, not because they need to. The more excited they are when they’re on the lot, the more likely they are to buy. (Think about it – when people are cautious, aren’t we all less likely to buy?) Their positive emotions come from the sights, …

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When You Can’t Change “What Is” You Have To Let Go Of “What Was”

And that’s the problem some people are having… When it comes to adapting and adjusting, some can, and some can’t. Because we talk to so many dealerships every day, we hear both, ‘I can’ & ‘I can’t’ – even in the same markets, with the same issues. Even with the pandemic shutdowns, safety and sanitation …

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Career Makes Good After Stint In Army

Congrats To Joe Baucco… “After I got out of the Army, I was looking for a new adventure where the sky was the limit. As I was going through your training, I realized I was following in your footsteps from the military into sales, and was very lucky to start at a great dealership that …

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