Quick Tip: Get Social!

You need to let people know who you are, what you do and where you work – and using social media is a great way to help you do that.

Whether you send emails to your customer base, tweets to your fans, or you direct people to your page on Facebook or LinkedIn profile, do something to get the word out.

Caution … Remember, people base their impressions of you on the emails you send, the info on your site, the pictures, and everything your fans and favorites say when they post things, too.

Email Tip … Get a new email address just for business. Use a ‘regular’ name for this, not that cute, possibly offensive one you use for your friends; bthomas754@zzz.com is ‘professionally neutral’ and won’t cost you a sale.

Social Network Sites … Create a separate site for your customers. That funny picture of Jim & Sue drunk at the river on Facebook that they use for their cover photo, won’t give your prospects that warm and friendly feeling you need to attract more business.

You’ll be one of the few auto salespeople doing this at all, or at least the only one without the bad pics of friends and stupid stuff the others say online.

Get your word out – it’s time!

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