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Sell More The Easy Way

Here’s a single rule that will help you become extremely successful in sales.

Zig Ziglar put it about as plainly as I’ve ever heard it. His book, “See You At The Top,” starts out with the real secret to success on the very first page:

“You can get everything in life you want if you just help
enough other people get what they want.”

You don’t have to mislead anyone, or try to trick them and you don’t have to try to rush them into anything. In fact, you can apply this same philosophy every day to help you get where you want in life, and in your career.

Selling is only hard when you’re trying to sell someone a car. When you approach the prospect with your wants and needs (the sale) as the priority, and when your presentation is designed just to sell them something, they can tell, so they resist. Why? Because nobody wants to be sold anything.

On the other hand, when you approach your customers with their wants and needs in mind, and when your presentation and demonstration are on helping them satisfy their driving needs, their resistance fades and the sale is easy.

This may sound crazy, but helping them get what they want is all it takes for you to succeed in sales. If you want more sales, forget you – focus on THEM.


For more information on selling, get Joe Verde’s latest book, “Earn Over $100,000 Selling Cars – Every Year.” Go to to get a free PDF or order a free soft cover book.